I thought it was really bland. Not much personality and the music mix was pretty typical for Modern AC at the time. My opinion on them is similar to my opinion on Max 95.7 in Philly- Every now and then I'd hear a song that really impressed me, but then they'd play 10 overplayed Goo Goo Dolls-type songs in a row. That's why Modern AC failed. There was no variety and not enough people who are passionate about midtempo guitar rock.
There's nothing that made the station stand out. What they eventually evolved to (Sojo) sounds much better to my ears.
I'm surprised to see a Rock fan lamenting the passing of The Shore, especially in a place that had JSE and DOX available. Those two stations blew The Shore out of the water.