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"The BIG One" oh One Five

R

RickRose

In a recent move Kicks has decided to modify their moniker to "KICKS THE BIG ONE OH ONE FIVE" in an another attempt to compete against the Bull. I do know that Kicks has a slightly stronger signal and is a C0 while the Bull is only a C1. The transmitters for both stations are within hundreds of feet of each other but 101.5 has a HAAT of 329meters and 94.9 is only 298 meters. Kicks has really steped up with the real competition.
 
I agree with you amlover. The Atlanta area needs either an Oldies station or a Standards station.
 
MissMitchie said:
I agree with you amlover. The Atlanta area needs either an Oldies station or a Standards station.
Click to expand...

BINGO,

I am sick to death of Country.

Plus we have 107.1 and 106.1 that are easily picked up in Atlanta.
In fact doesn't 107.1 consider theselves an Atlanta station yet?
 
And don't forget about 92.5/The Bear on the Southside. Actually, with Lite gone, there is a possible opening for another AC station.
 
BRENT said:
MissMitchie said:
I agree with you amlover. The Atlanta area needs either an Oldies station or a Standards station.
Click to expand...

BINGO,

I am sick to death of Country.

Plus we have 107.1 and 106.1 that are easily picked up in Atlanta.
In fact doesn't 107.1 consider theselves an Atlanta station yet?
Click to expand...

So then how do you feel about...VEE, WALR, WHTA, WAMJ, WAOK, and arguably PZE, and JZZ? Or VIVA, El Padron, LKQ?

So how do you feel about VEE, WALR, WHTA, WAOK, WJZZ
 
personally I think "The Big" line sounds bad. The first time I heard it, I thought it was a jock being creative. Just sounds silly to me. It does not make me think, "Oh they must have a stronger signal than the Bull".
 
country boy said:
personally I think "The Big" line sounds bad. The first time I heard it, I thought it was a jock being creative. Just sounds silly to me. It does not make me think, "Oh they must have a stronger signal than the Bull".
Click to expand...
Do you think that's the message? A bigger signal? The fact that's it's not clear runs counter to some basic rules of marketing. Maybe someone should slip them a copy of "Postioning The Battle for Your Mind" Trout and Reis.
 
According the basic rules of RADIO marketing, they should immediately add "NEW!!" in there....

"THE NEW KICKS THE BIG ONE OH ONE FIVE" ! !

;D
 
I guess I have to disagree with everyone here because I think "the big 101-5" is smart. It gives Kicks a way to freshen itself without really changing anything. To say "new" would imply that Kicks was getting hurt by The Bull and needed to change. Big also connotes importance. A number of stations have imaged with Big, including WSIX in Nashville (The Big 98), CKLW (The Big Eight), WLW (The Big One), WAPE in Jacksonville (The Big Ape). And there are others.

Kicks still positions itself as "today's country hits," and "big" doesn't take away from that. And as one of the posts above said, signal is not an issue between Kicks and The Bull. The difference is negligible.
 
RoddyFreeman said:
I guess I have to disagree with everyone here because I think "the big 101-5" is smart. It gives Kicks a way to freshen itself without really changing anything. To say "new" would imply that Kicks was getting hurt by The Bull and needed to change. Big also connotes importance. A number of stations have imaged with Big, including WSIX in Nashville (The Big 98), CKLW (The Big Eight), WLW (The Big One), WAPE in Jacksonville (The Big Ape). And there are others.

Kicks still positions itself as "today's country hits," and "big" doesn't take away from that. And as one of the posts above said, signal is not an issue between Kicks and The Bull. The difference is negligible.
Click to expand...
to add to this: Biggest Hits, biggest stars, biggest concerts, biggest events etc. seems like it fits just fine
 
I agree with Roddy. Infact, the morning show used to be "The New" Kicks Morning Show. I find it interesting that they dropped the "new" and became "Atlanta's Country Morning Show" right about the time there were rumors of the Bull. Very smart - to get rid of any reference of "new".
 
Regarding Roddy's comments a couple of posts back - I don't see how a station can "freshen itself" without
changing anything. Over 30 years ago I was associated with a radio station that did exactly that - mgmt
would routinely rename day parts and change promo lines without actually changing programming. It was
the same old worn-out stuff except with a new name. I believe today's listener is sophisticated enough to
recognize "garbage in/garbage out" no matter what slogan you hang on it.
 
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