The Bone

[charles123]

Anybody noticed them bringing back "Getting The Led Out" that KZPS used to do when they were classic rock?

 

[rebelrawker83]

It makes perfect sense. Zeppelin tests through the roof in Dallas.

 

[johnqdoe]

I've listened to them a few times in the past week or so and have been pleasantly surprised. The new PD is good on the air and the station seems to have some focus for the 1st time ina looooong time. Cindy & Robert are a lil too yuck, yuck for my taste, but they sound like they're having fun in mornings. Bone sounds better than it has it years....just IMO

 

[little1]

makes sense. By claiming 'get the led out', and using the positioner 'the classic rock station', they kinda lock out KZPS from easily returning to that-
and since Lone Star is a complete and utter failure, they're probably going to be looking to do SOMETHING with that signal at some point.

Unless their plan is to continue to hemmorage money hand over fist...

Not the plan I'd have, but might be right up CC's alley...

 

[TheRover]

So, let me "predict" what the "Led Zeppelin" songs are that "The Bone" will favor:

Now Playing on The Bone: The Most Awesome & Mighty LED ZEPPELIN:


D'YER MA'KER

COMMUNICATION BREAKDOWN

HEY HEY WHAT CAN I DO

IMMIGRANT SONG

RAMBLE ON

OVER THE HILLS AND FAR AWAY

HOUSES OF THE HOLY

FOOL IN THE RAIN

GOING TO CALIFORNIA

DANCING DAYS

RAMBLE ON

TRAMPLED UNDERFOOT

LIVING LOVING MAID (SHE'S JUST A WOMAN)

HEARTBREAKER

IN THE EVENING

BLACK DOG

KASHMIR

WHOLE LOTTA LOVE

ROCK AND ROLL​

********************************

There now....that was easy to assemble.....

Just a combination of the most predictable "Hits" and some of the "shortest" Zeppelin songs on record.....and Walla !! You have the "perfect" receipe for "Classic Rock Radio" Zeppelin Playlists.... One The Bone won't be able to resist ! ! !

I KNOW ---- I WON'T BE TUNING IN . . . .

 

[little1]

I justlooked. they've been trending up the last 6-9 months or so.

So while they may not have you tuning in, they're obviously pleaseing more people now then they used to.

And isn't that the whole point? To draw an audience?

Sorry you don't like it, but they, and the rest of us, have a buisness to run...

 

[Huey long]

Sorry you don't like it, but they, and the rest of us, have a buisness to run...
[/quote]

Which underlines why radio is losing more audiences with each passing year. Profitability over passion and quality.

 

[little1]

I've said this before, but it's worth repeating. There's a fine line between profitability and 'passion and quality. The problem is you need both sides to suceed to keep a station on the air.

Do you know what you have when you get a station with passion and quality" that has no billing? An impending format change.

And when you have focus on profitability over 'good' radio, you lose audience, which leads to impending format changes.

I've been on the programming side of things all my radio life. Never worked a day of sales in my life. But I've seen both sides of the equation. Stations that are whored out to the sales department and oversold with spots, sposnorships, features, etc, and conversly PD's that HATE sales and don't cooperate with anything sales wants to do.

And neither approach works as well as that middle ground.

So if you want "deep cuts', the same old Zepplin cuts may get old. Butif you're trying to grow an audience, rolling out the most obscure b-sides from Coda probaby isn't the smartest buisness move either.

 

[TheRover]

So if you want "deep cuts', the same old Zeppelin cuts may get old. Butif you're trying to grow an audience, rolling out the most obscure b-sides from Coda probaby isn't the smartest buisness move either.

But, you see little1, I never suggested "the most obscure b-sides" .... of anything.

But, it should be repeated, that's where programmers always take this discussion....

To an extreme, that neither I, or anyone else here has suggested.

"Playing the most obscure b-sides" was never the discussion that I was putting forth.

Radio today has become a Sales Dominated enterprise. Rather than grow an audience of loyal "music lovers"..... The industry has taken the low road, and simply gone for largest audience (no matter for little TSL) / Highest Billing. You cannot deny that little1.
All of the "passion" is completely regulated to the bottom line, only.
Grwoing an audience of loyal listeners, other than the kind that is attracted by narrow reptitive playlists is not an option. That may be okay for Top 40 Radio, and all it is....
But for Rock music lovers of my "age" we know better.... we know that there are more suckers for "pop hit" music than anything else. We also know about the good and great music created besides that. And I'm not talking about "obscure b-sides".

Loyal audiences for good and great music do Not have an aoutlet in the Dallas-Ft.Worth Metroplex. Obscure b-sides.... I direct you to KNON and any of their eclectic programs.

 

[grantchester]

I'm with you, Rover. I get tired of the same-old same-old tunes from the same-old same-old artists. Unfortunately, the radio stations are run by people who have no idea of the connection between a radio station and a listener. They think everything can be quantified. It's their money; it's their bet.
Back in the day we had guys who had what they called "Golden Ears". They could tell just by listening if a song could get a response, and if it was worthy of airplay. Unfortunately, that can't be quantified if the "golden ears" don't have the time to work their magic and build an audience.
If I were in charge of a music station, I'd try to create a dynamic where the listener knew and trusted the host, and the host knew how to introduce (or re-introduce) a tune to the listener.
Little1 likes cume... as a listener, I'd prefer a station that achieved TSL- and kept me tuned through something unfamiliar knowing something I'd really like is coming up soon.
But then again, most listeners are artistically dead, and trying to program something brilliant and excellent is doomed... so ROCK ON! Get the Led Out! Kick out the same AC/DC Aerosmith Journey Styx Seger and leave that weird stuff alone.
g

 

[tubetop1]

Kick out the same AC/DC Aerosmith Journey Styx Seger.

That and Cyndi Lauper

 

[Huey long]

WHAT??!! Are you crazy??? DIS the "research groups" and the other "focus" groups who know more about what people want than the people themselves. Blasphemy!!!! :

 

[little1]

Uh dude, where did I say anything about focus groups or research groups.

Thepoint I brought up is that they're ratings are apparently going up.

Which means the people themselves are listening to that station more. (Or the same amount of people are listening longer, play the cume+TSL formula whichever way you want...)

 

[Huey long]

call it a fluke or desperation for something different than the homogenized repetitive crap that passes as radio.

 

[little1]

I'd have to check again, but over the last 9 month sto a year, they've on an upward trend (although i didnt look really closely at EVERYmonth, so it's possible they had a wobble, butthey're up overall)

So is it your contention that 9 months of up ratings is a 'fluke'?

 

[TheRover]

I'd have to check again, but over the last 9 month sto a year, they've on an upward trend (although i didnt look really closely at EVERYmonth, so it's possible they had a wobble, butthey're up overall)

So is it your contention that 9 months of up ratings is a 'fluke'?

Yeah, and now that 97.1 is playing aging, the next 9 months might be different for "Classic Rock" playlists ...

 

[Huey long]

..or desperation. it kills me to read and hear the "all business " radio guys spin facts ,figures,to illustrate their points,when the biggest factor is missing....the listener on the streets. They will state the research groups are comprised of "listeners on the streets" but which market? Not all...."They" deny that,for admitting it would cost them "bidness".

 

[little1]

..or desperation. it kills me to read and hear the "all business " radio guys spin facts ,figures,to illustrate their points,when the biggest factor is missing....the listener on the streets. They will state the research groups are comprised of "listeners on the streets" but which market? Not all...."They" deny that,for admitting it would cost them "bidness".

Again, where did I mention research groups? Th epoint I'm making, a brief look at the ratings show that the Bone's ratings are up over the past 9 months. That they are getting more of those 'listeners on the street'.

And they're doing it by playing not the deep cuts, but by playing the 'hits'.

If you've got some better way of measuring what the listeners like, please share it with us. But in teh meantime, I don't think it's going out on a limb to say the Bone has been doing better...

 

[TheRover]

..or desperation. it kills me to read and hear the "all business " radio guys spin facts ,figures,to illustrate their points,when the biggest factor is missing....the listener on the streets. They will state the research groups are comprised of "listeners on the streets" but which market? Not all...."They" deny that,for admitting it would cost them "bidness".

Again, where did I mention research groups? The point I'm making, a brief look at the ratings show that the Bone's ratings are up over the past 9 months. That they are getting more of those 'listeners on the street'.

And they're doing it by playing not the deep cuts, but by playing the 'hits'.

If you've got some better way of measuring what the listeners like, please share it with us. But in the meantime, I don't think it's going out on a limb to say the Bone has been doing better...

I'm Happy for Them.....SomeOne needs to Play the Hits .... It might as well be The Bone !

But, now... can SomeOne Else.... play some Music... for the rest us..... ? ? ? ?


Is AnyOne ListenIng ? ? ?

 

[Huey long]

sorry Rover the last Non-research group listener is just about ready to hit the off switch on the radio.