The bottom is near according to INSIDE RADIO SOURCES

[joshzz]

I read a brief piece in Inside Radio that indicated we may have reached the bottom. I quickly wrote back and said NO WAY. Almost everyone is thinking about selling out of radio... it's bad and getting worse..

Rate Cards... WHAT RATE CARDS?? Sales Reps are just trying to make sales, any sales. The biggest advertisers have walked the plank... Remember, American Auto Makers permanently closed a lot of dealerships.. those advertising dollars are gone forever..

here's what I read in Inside Radio. josh --- i can only assume that the person that contributed to the story was an investment broker that's trying to peddle radio stocks.





"Price cuts may be ending.
Radio's demand for inventory has remained healthy throughout the recession,
yet the rate which stations have been able to charge for spots has
plummeted. But there's a hint the worst could be over."

 

[SirRoxalot]

We'll see the bottom after the upcoming round of bankruptcies ends. Citadel is as close to a sure-thing as you'll find. Clear Channel, Cumulus, and Regent are still up in the air. Of the three, I'd give Regent the best odds of avoiding bankruptcy.

 

[Matt]

Until the folks OUTSIDE radio are singing the same tune as the folks INSIDE Radio, rest assured that the bottom has not been reached.

Until ADVERTISING AGE and RAB agree that "Radio is Red Hot", it's only a warm ember.

Later . . . .