Here's a quick thought:
Be fun if they flipped to 96•1 "JILL FM"
WBUF could truly have a SISTER station.
The station could go jockless...as a measure to save $$$ as well as make money. In addition, using JACK fm's popularity to help launch the station. JILL FM could ease in a female friendly audience while using edgy... and I mean that in a PG manner to welcome guy listeners.
If they're not feeling the vibe on 96.1 - could use cross promotion to steer there audience to JACK.... or 106.5/power 93.7.
Cheers
A few years back, Jack ran a liner that went something like this: Phone call: "Hey Jack, I met your sister Joy at a party last week. She's hot!"