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The Breeze Blows Out of Town

Rumble 104.5 would be a pretty good name for a hard rock station (love the play on "Rumba"!). :)

I like the tease Lance gave all of us, and I wish to thank him for the 25-54 rank info! I agree that there is little to zero chance 96.5 goes Soft AC.

Would be smart of iHM to flip one of its struggling stations to country and the other to either rock or classic rock. I cannot see Sports happening unless PBP rights are up for grabs and have been secured by iHM.
 
I want to play guess what happens, but definitely probably will not! In a rare trade Audacy and iHeart swap signals. WPHT moves to 106.1, The Gambler moves to 1210, BIN debutes on 1480. Playing pretend radio is fun hehe
 
I've joked before... 96.5 the Point was just WAY ahead of it's time. If Ben/WOGL wasn't battling for that era, I could definitely see a format centered around that era.
 
atthestars said:
That's what I'm assuming too. I thought the station sounded good, and they were trending younger recently, but it could still have been a tough sell.
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The station did not have a good Xmas music book. The station did finish in the top 10 and did not finish down with 96.5. Agency buys are in top 5 or top 10 stations. There is very little local business advertising dollars being spent. Everything is agency money.
 
Bill Jacobs said:
Give up. Donate the signal. Let people who don't have to make money from ad sales to stay on the air operate it.

Bill
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Format changes are a normal part of the radio business. Not all new formats work as expected, even with extensive research. And old formats sometimes reach their End of Life.

Proctor & Gamble is the most successful home goods marketer of the last century. And they are admired because as much as 50% of their new products are successful. If P&G thinks batting .500 is a good achievement, why do we criticize successful radio groups when a few of their formats don't work?
 
Smooth Jazz is still on 106.1 HD2 as of 2/8/22.

As big as I-Heart radio is, you would think they have a new format to be ready in go in place. Why did I-Heart release Valerie Knight at the end of shift? She was holding back her emotion on Facebook posting. Why was this flip done on a Tuesday?

Stunts like this drives people to stream.
 
“Classic Rock that really rocks, Gritty 106”
”Philly‘s new home for talk, 106.1 The Rambler”
”Greatest Love Songs of all time, Philly‘s Cheez 106”
 
TheBigA said:
Huh? Take a look. Seven pages of comments in just a few hours. Who says nobody cares?

Nobody changes formats in streaming except the person doing the streaming. What's interesting about that?
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Streaming is taking off. I found Bobby Rich running an oldie station in Tucson, AZ. Bobby did the flip of WWSH Wish 106 to the Top FM.
 
bro ken said:
Smooth Jazz is still on 106.1 HD2 as of 2/8/22.

As big as I-Heart radio is, you would think they have a new format to be ready in go in place. Why did I-Heart release Valerie Knight at the end of shift? She was holding back her emotion on Facebook posting. Why was this flip done on a Tuesday?

Stunts like this drives people to stream.
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Where is there any evidence of a correlation to that effect.
 
AbrahamJSimpson said:
That in itself is not evidence of "taking off."
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Please help me understand why show like Mike Missanelli will battle to add his streaming listeners to his total ratings. I wasn't allowed to enter a long term contest at Bobby Rich The Drive Tucson because I didn't live in the market. Im not trying to bulling your thoughts. I just get tried of format flips and made the flip to streaming.
 
MarkW said:
I assure you they (WRFF) were no better than mid-pack from a cash flow standpoint, and perhaps below the FM median by a fair amount, when times were relatively good (i.e. when their ratings were at least double what they are now).

You can only cut costs so far to make up for a soft top line.

BIN grabs a 0.3 or 0.4 share in a market that is more than 30 percent African American in the one instance where it is found on a good analog FM signal (Hampton Roads). I'd say the chances of 106.1 going that route are extremely low.
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WNOH in Hampton Roads fascinates me. All I can think is iHeart has no idea what to do with it.
 
bro ken said:
Please help me understand why show like Mike Missanelli will battle to add his streaming listeners to his total ratings. I wasn't allowed to enter a long term contest at Bobby Rich The Drive Tucson because I didn't live in the market. Im not trying to bulling your thoughts. I just get tried of format flips and made the flip to streaming.
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You get tired of it, but almost by definition, no one on boards like this is an average listener. Sure, people will be annoyed. (Though by those numbers provided, it isn't all that many in the demo that matters). But they're not seeing multiple flips. A station they like goes away. They vent a bit on social media. They move on. If something they don't listen to goes away, it's a tree falls in the forrest.

Streaming of an existing show, like Missanelli, is realistically different than things that live online only. Some will make some decent pocket change, but by and large its a whole lot of people not making a whole lot of money. Great if that's your hobby and have the time and money to invest. More power to those folks. Really. But like many podcasts, you get down below the few at the top and it's a lot of muck.
 
bizzle13 said:
Not sure how 100.3 is allowed to be on the frequency it is with Z100 on 100.3 in NYC and co-channel WJRZ on 100.1 and WBIG in DC.
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Because all of those 100.3's were licensed prior to 1964 when the spacing rules were different and are grandfathered. And WJRZ is far enough from WRNB and WHTZ to fit. Same reasons for the 101.1's in all three markets and 99.5 in New York, Washington and Wilmington, and 105.7 in Baltimore and York.
 
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