Isn’t WSHE AC?
And would there be any overlap with 101.9 the Mix? Yes, one is soft AC, one is Hot AC, but I reckon they would share at least some listeners.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
The Breeze Blows Out of Town
- Thread starter kenneykop
- Start date
And would there be any overlap with 101.9 the Mix? Yes, one is soft AC, one is Hot AC, but I reckon they would share at least some listeners.
WSHE is a Mainstream AC, and it transmits from what has been known (or it still is?) as the John Hancock Tower. Unsure why the ratings are less than stellar. 100.3 has been playing some form of adult-oriented pop music for much of its existence.
I wouldn't call WSHE a Soft AC, as they are quite uptempo. But they do play far more golds than sister WTMX. (I don't think WTMX plays a lot of older music?)
RXP in 2008 was not alternative rock, it was a trainwreck. 🚉💥
True, it was an alternative station that leaned toward AAA. That was certainly one of the more confusing formats of 101.9 FM.
I looked at the playlist from WRXP's last hour on the RadioInsight article about the flip to a simulcast of WFAN. That was a good mix of music. The article also mentioned the rise in the ratings.
I guess we will never know what might have been had WRXP continued playing alternative rock. What we do know is that NYC waited five years before it got a new alternative rock station, WNYL (Alt 92.3). These days, there is a lot of debate as to whether WNYL is a real alternative station or whether certain songs the station plays are alternative or not. Also, there has been discussion about whether or not WNYL has a long-term future as an alternative station. These issues, of course, have been discussed in the New York board.
Remember, 101.9 in NYC had two phases as rock/alternative.
The first phase (101-9 RXP) preceded Merlin's all news debacle and existed when Emmis was still actively operating the station.
The second phase (New Rock 101-9) was programmed by Merlin's team in Chicago and earned better AQH shares than phase one despite having a much smaller budget. New Rock peaked at a 2.5 share, as I recall.
The first phase (101-9 RXP) preceded Merlin's all news debacle and existed when Emmis was still actively operating the station.
The second phase (New Rock 101-9) was programmed by Merlin's team in Chicago and earned better AQH shares than phase one despite having a much smaller budget. New Rock peaked at a 2.5 share, as I recall.
Last edited:
WTMX doesn't sound too much diffrent than B96 and 103.5 kiss fm imo
A lot more pop rock on WTMX. Don't tell me you expect to hear a lot of Kelly Clarkson and Maroon 5 on B96 in 2022.
A Hispanic station in Philly can make money without the ratings needed to bill a lot on a general market station.
At large agencies, the decision to do a Hispanic buy is made at the planning level, and that direction is given to the buyer. Rumba will be the lone game in town for Latino radio, pretty much guaranteeing them any Hispanic radio dollars. (Yes, I know there's WHAT).
At large agencies, the decision to do a Hispanic buy is made at the planning level, and that direction is given to the buyer. Rumba will be the lone game in town for Latino radio, pretty much guaranteeing them any Hispanic radio dollars. (Yes, I know there's WHAT).
And Matt Pinfield did mornings on that station. CD 101.9 was the best station in NY despite the weak ratings.
Had they picked AAA it would have maybe done well IMO.
Isn't that format already available at WFUV?
It is, but the disjointed music playlist, flat presentation and inconsistencies caused by block programming make it a difficult listen for all but the most hardcore supporters, as can be seen from the ratings.
I'm sure he was talking about a commercial AAA format which would have been more mass appeal than WFUV, but then it's such a niche format that there wouldn't have been room in New York for both of them and 'FUV isn't going anywhere.
There really is no commercial AAA format. The audience is over 60 and unsellable to advertisers. The only place for it in college radio. It works just fine for WXPN in Philadelphia. The format requires a commitment and attention that doesn't exist in commercial radio.
How long do you think it would take Mega to cover the cost of that purchase through ad revenue? Over/under is 1.5 centuries.
I had no idea that AAA attracted such an old demo until recently. I know it was still being attempted on some commercial stations in the 2000s, and seemed to be a favorite of yuppie/hipster types.
With a Hispanic format, locality doesn't matter as much. Every personality is out of market. Most of the talent in these stations born outside the US, let alone Philadelphia.
There are exceptions: WSKQ's talent is, out of necessity, staffed with Dominicans and Dominicanyorks. But New York City is an unique market known its sheer size and for the dominance of Dominicans consuming radio. In a much smaller Latin market like Philly, locality won't matter nearly as much.
Yeah I remember those good old days when there used to be stations like KBCO, WXRT, KINK, WQKL, WTTS, WRNR, WXPK, WQKL, etc.
- Status