And iHeart can combo all those secondary Hispanic markets like Boston, Philadelphia, NE PA, Atlanta, etc., into a package for any campaign that is national or regional.
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The Breeze Blows Out of Town
- Thread starter kenneykop
- Start date
But Mega's top rated talent, Alex Sensation, is Colombian and not Dominican.
A lot of those stations are still doing wellYeah I remember those good old days when there used to be stations like KBCO, WXRT, KINK, WQKL, WTTS, WRNR, WXPK, WQKL, etc.
They're all heritage stations. You were talking about starting a new AAA station in NYC, and that won't happen because of WFUV.
There are heritage standards stations too, and it doesn't mean you'll see an FM flip to standards.
In philadelphia new AC stations struggle against WBEB. I can't keep count on all of the times people tried to compete against WBEB and failed. If you look at san francisco. KISQ,KOIT,KLLC, and KIOI are all AC stations of some form yet they all do well. But philadelphia radio listeners are very loyal to what they already listen to
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WBEB, under Jerry Lee, its previous owner, was one of the best researched and marketed stations in the country if not the world. They even did research for clients to guide them towards effective ad messages.
In this case, listener loyalty was a product of constantly checking with listeners about what they wanted.
I’m not referring to those. I’m referring to a push there still was in the 2000s to launch NEW commercial AAA stations by large operators, such as WRVA-FM in Raleigh and WZGC in Atlanta, both of which seemed to be going after a Gen X crowd. That’s why I was saying I was surprised to be reading its now considered a format for people in their 60s.Yeah I remember those good old days when there used to be stations like KBCO, WXRT, KINK, WQKL, WTTS, WRNR, WXPK, WQKL, etc.
WCOO in Charleston, SC flipped around that time to AAA as well and is still going, although barely but the 6+ must not be telling the full story.
I would think, over time, WBEB will weaken without Jerry Lee’s influence and investment in the station. I doubt Audacy has or will pour the effort/capital in to the research and marketing that Jerry Lee did. It’s just another AC station among many to them, although I believe it will ride the coattails of its heritage for a while.
Dominican and Dominicanyork... You've said it many times that while he is Colombian, he grew up among Dominicanyorks and is popular among their community.
Of course, he's syndicated to many US markets from San Juan to Miami and Los Angeles...
I think to this day WBEB does well in 25-54 an 18-49 under audacy
So how about now that Audisy owns it?
Do big companies do research like this too ?
And in LA, the station that carries him is rumored to be about to change format, having hired the former KLVE morning team Omar & Argelia... and they are as AC as you can possibly imagine: typical topic "why do wives put pretty towels in the bathroom that nobody is allowed to use?"
Not the way Jerry did. He considered it a tool. Audicy considers it an expense.
What do you mean?
Jerry considered it a must, but Audicy considereds it something they'd rather not but have to do so they pay for it anyway?
I’m sure Audacy performs research of their own but I doubt they are going to put the effort or expense that Jerry Lee did locally to the Philadelphia market.
This is supposed to go with the next post.
Ouch!
It's a different kind of research. Jerry owned one station, so he did very narrow research for that one station, both in terms of music but also in terms of advertising. Audacy has hundreds of stations, so when they do research, it's done in a more comparative way. In the first years after the sale to Entercom, WBEB numbers weakened a bit, and observers said it was because of the music research. Entercom had stopped doing things Jerry's way. But then after a few books, the ratings started to improve, and apparently they learned how to adapt their research to fit the market.
iHeart Brings Its Spanish Hits ‘Rumba’ Brand To Philadelphia.
As expected, iHeartMedia debuted a new Spanish hits station for the Philadelphia market as “Rumba 106.1” WISX launched at 12pm on Friday, March 11. The station features top 40 hits
And Confirmed at the 106.1 FM is now Rumba on Iheart.
There is a petition flowing around Twitter requesting to bring back The Breeze, yeah not happening.
Some just don't understand that this is a business.
Some just don't understand that this is a business.
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