Now that I have not heard of! Who knew Cali 93.9 would win the reggaetón battle in LA even with its abysmal initial ratings? And taking cues from KXOL's own music research no less!
I've heard at least one bachata song on Rumba 106.1. Like the slogan says, "Number One for Reggaeton and Variety in Philadelphia."
IHeart could throw them a bone and slap the national Breeze feed on a HD2, but not WISX HD2 or the smooth jazz fan will start a petition.
Some bachata artists, like Romeo Santos and Prince Royce, are very international and connected to the urban Latin demographic. And a sizable share of the Philly audience is Dominican (as it is in a large part of the Northeast).
If there's only one, who else will sign it?
True and today some can just go to the iHeartRadio app and get the San Francisco edition of the Breeze or the Sacramento editions of the Breeze but for how long. I know in the San Francisco and Sacramento editions of the Breeze they have added more of 2010's and 2020's songs to the playlist.
We know not too far from now as the demographic ages. KISQ becomes a typical AC KOIT 2.0 station. Would mean two AC stations going after two Bonneville stations on both markets.
Key word is many. Inevitable someone would drag out this point. Different time, different station that shares a name. Otherwise, apples to oranges.
That sounds more like what a old timey station in Miami, New York, or San Juan (without the merengue you mentioned) would play. Not a contemporary station going after young people. Once in a while, a Mark Anthony will have a salsa song with mass appeal, but that's about it. Most of the time it's reggaetón or pop artists like Luis Fonsi and Enrique Iglesias... who for the most part are borrowing from the hip-hop aesthetic anyway these days.
I'm glad someone picked up on that
There is also the Breeze national feed on the Iheart app besides KBEB and KISQ.
The host is a marvelous comedian, and I saw her a number of times in Mexico City, once doing a team show with her father, the wonderful Raúl Vale. But she is not of the generation or lifestyle of the reggaetón format.
And gringos will listen to anything from bluegrass to rock to classical. That does not mean that different groups don't have specific likes and dislikes. Same goes for Hispanics, over half of whom in Philly listen to English language stations with English language music... predominantly Urban, AC, CHR.
