The Breeze Blows Out of Town

[davideduardo]

The new pm will probably throw in some songs from the Salsa genre as well. Puerto Rican artists such as Gilberto Santa Rosa, Victor Manuelle, El Gran Combo of Puerto Rico. So far I've heard heavy Reggaeton and Bachata hits from Rumba.

Salsa primarily appeals to the over-50 demographic. And it has much more limited appeal among Dominicans and nearly none among Mexicans.

As a reference point, I created the first all Salsa FM back on December 29th, 1979 in San Juan: Z-93. And I set up the merengue equivalent, Z-101 in the Dominican Republic. So I have a bit of experience with Afro-Caribbean music.

Z-93 in PR is still a leading station, but all of its listeners are over 45.

Some classic 90s hits such as Proyecto Uno, Sandy & Papo, El General would be nice for the dominican demographic. They are really well received from the community.

Why would El General, who is Panameño, have any appeal with Dominicans in Philadelphia? His real hits were over 30 years ago.

 

[davideduardo]

It's many years later and the demos have changed. The Hispanic population has doubled in the last 20 years.

And we had diary measurement back then. However, a huge portion of the market is Puerto Rican, and those under 50 are second and third generation and not listeners to Spanish language radio. The original Puerto Rican migration to Philly was in the 50's and 60's, and those folks are now over 70 or gone. Migration stopped around 1970, so what we have there is a lot of later generation Boricuas and some Dominicans, Mexicans and others.

This is a national sales decision, based on picking up money in markets like Atlanta, Allentown, Philly, Boston and others where they can do package deals to extend Hispanic market buys to markets that were generally not bought before.

 

[davideduardo]

Some bachata artists, like Romeo Santos and Prince Royce, are very international and connected to the urban Latin demographic. And a sizable share of the Philly audience is Dominican (as it is in a large part of the Northeast).

Those are crossover artists. There are not many of those, but there are a few songs that can be played for variety. They are not going to be playing Zacharias Ferreira.

 

[vchimpanzee]

id expect rumba to make adjustments once a program director is hired I heard them play 3 reggaeton songs in a row it’s not gonna stay that way they need variety if they want this to work

Someone on Wikipedia linked to reggaeton to describe the format because there is no Wikipedia article called "Spanish CHR".

 

[vchimpanzee]

That sounds more like what a old timey station in Miami, New York, or San Juan (without the merengue you mentioned) would play. Not a contemporary station going after young people. Once in a while, a Mark Anthony will have a salsa song with mass appeal, but that's about it. Most of the time it's reggaetón or pop artists like Luis Fonsi and Enrique Iglesias... who for the most part are borrowing from the hip-hop aesthetic anyway these days.

KWXY plays Desi Arnaz and Xavier Cugat.

 

[davideduardo]

Someone on Wikipedia linked to reggaeton to describe the format because there is no Wikipedia article called "Spanish CHR".

That's because the terms for American or English language formats don't translate into Spanish and are not used in the same way.

In Latin America, stations program primarily to socioeconomic levels, not to age groups. Because of that, format names are radically different.

And remember, "CHR" is a construct of R&R Magazine, and not an international term. R&R did not circulate more than a couple of copies in Latin America.

 

[wibgradio99]

Russian should be removed from WIOQ HD2 and replaced with the Breeze, unless there are Russian Jews that enjoy it. I do think Gringos had the broadest taste in music during the top 40 era, way back when, they loved and accepted Trini Lopez, Kyu Sakamoto, Question Mark, the Premiers, Millie Small and others who had big hits.

 

[TheBigA]

Russian should be removed from WIOQ HD2 and replaced with the Breeze, unless there are Russian Jews that enjoy it.

It's paid programming. That's why it's there. If The Breeze listeners want to pay, make them an offer.

 

[kevtronics]

In NYC, The Breeze is on WKTU-HD3, even though it would make more sense to put it on WLTW-HD2, and move Broadway Radio to WKTU-HD3, since that would make a better fit with Pride Radio on WKTU-HD2.

And for the love of God, can't they figure out a way to give each Breeze affiliate its own ID, instead of listing the IDs of dozens and dozens of stations? 50 years ago, stations were able to use a 25 Hz tone to fire off a local ID cart, but apparently now in the digital age, that's a lost art.

 

[Theater of My Mind]

The Russian WIOQ HD2 channel isn't a Russian government controlled state media outlet, it's U.S.-based Radio Danu operating out of Brooklyn where it's also carried on 87.7 WNYZ-LP. There are plenty of Russian immigrants living in the United States and I think it's fair to say most of them are good neighbors and are not fans of Putin or his invasion. There must be a sizeable enough Russian population in Philly for Radio Danu to invest in leasing the HD channel to serve them.

 

[101tm]

And gringos will listen to anything from bluegrass to rock to classical. That does not mean that different groups don't have specific likes and dislikes. Same goes for Hispanics, over half of whom in Philly listen to English language stations with English language music... predominantly Urban, AC, CHR.

Yup, I work with a ton of Hispanics that live in the Orlando metro, primarily first or second generation mainland Puerto Ricans. They listen to Magic 107, 1059 SunnyFM, XL 106.7, Power 95.3, Mix 105.1, the list goes on. Very few if any speak much Spanish or listen to WRUM or WOEX.

 

[davideduardo]

Yup, I work with a ton of Hispanics that live in the Orlando metro, primarily first or second generation mainland Puerto Ricans. They listen to Magic 107, 1059 SunnyFM, XL 106.7, Power 95.3, Mix 105.1, the list goes on. Very few if any speak much Spanish or listen to WRUM or WOEX.

And in Puerto Rico, among the most popular stations are ones playing all or some English language music.

Remember, the vast majority of the migrants to the Orlando area are middle income and better educated folks from the island. They generally went to private schools on the island where English and Spanish were both used (unlike the US, in PR nearly all families from middle income and above homes send their children to private schools).

This is why the Island has a shortage of doctors, nurses, architects, accountants, engineers, dentists and the like. Over 205 of the Island population has left.

 

[Identnut]

And in Puerto Rico, among the most popular stations are ones playing all or some English language music.

Remember, the vast majority of the migrants to the Orlando area are middle income and better educated folks from the island. They generally went to private schools on the island where English and Spanish were both used (unlike the US, in PR nearly all families from middle income and above homes send their children to private schools).

This is why the Island has a shortage of doctors, nurses, architects, accountants, engineers, dentists and the like. Over 205 of the Island population has left.

However, news and personality talk formats are very strong in the Island. But those are formats that are very island-centric. IHeart's Latin News-Talk equivalent in Orlando and other Florida cities hasn't really taken off.

I once heard an interview with New York's Luis Jiménez, who was frustrated with the state of terrestrial radio and was quite miffed that while he was busting his chops for his show, the guys accross the dial at WSKQ were crushing him in the ratings giving away concert tickets, which he found lazy and cheap.

 

[CassChopper96]

Yup, I work with a ton of Hispanics that live in the Orlando metro, primarily first or second generation mainland Puerto Ricans. They listen to Magic 107, 1059 SunnyFM, XL 106.7, Power 95.3, Mix 105.1, the list goes on. Very few if any speak much Spanish or listen to WRUM or WOEX.

The same could probably be said about the hispanics in Los Angeles metro area

 

[wibgradio99]

The Russian WIOQ HD2 channel isn't a Russian government controlled state media outlet, it's U.S.-based Radio Danu operating out of Brooklyn where it's also carried on 87.7 WNYZ-LP. There are plenty of Russian immigrants living in the United States and I think it's fair to say most of them are good neighbors and are not fans of Putin or his invasion. There must be a sizeable enough Russian population in Philly for Radio Danu to invest in leasing the HD channel to serve them.

I sure hope that's true, not the way German, Italian and Japanese Americans were treated during WW2, where many were ruthlessly rounded up, accused of being spies, which was totally false and taken to concentration camps all over the country and their language formatted stations were shut down. The reason I mentioned Russian Jews was because many Russian Jews reside in America and sure don't support the current regime.

 

[CassChopper96]

Expect WBEB and WOGL and maybe WBEN see a boost in the April book

 

[MarcB]

Maybe La Kalle and La Mega can co-exist with Rumba.

In the Providence market Latina 100.3 signed on in 03 or 04. Poder 1110-AM remained on the air. They added a translator on 102.1 a few years ago. There's also new-comer Mega 94.9/93.7 which is a translator for 1220AM.

 

[wibgradio99]

WUSL turned off their HD2 Hard Core Hip Hop and HD3 Spanish a week ago, will they return or will some other format be heard, lol, also will WPEN HD3 continue to run Ritmo, when its heard on a strong translator on the PST tower and we now have Rumba, funny it still shows up as Word FM. There is also a strong Spanish station on 104.1, which shows up as Reach gospel, heard in the Marlton, NJ area.

 

[Identnut]

The Russian WIOQ HD2 channel isn't a Russian government controlled state media outlet, it's U.S.-based Radio Danu operating out of Brooklyn where it's also carried on 87.7 WNYZ-LP. There are plenty of Russian immigrants living in the United States and I think it's fair to say most of them are good neighbors and are not fans of Putin or his invasion. There must be a sizeable enough Russian population in Philly for Radio Danu to invest in leasing the HD channel to serve them.

Yeah, saying Radio Danu is pro-Putin is as asinine as suggesting that WAQI-AM in Miami is pro-Castro...

 

[CassChopper96]

WBEB, under Jerry Lee, its previous owner, was one of the best researched and marketed stations in the country if not the world. They even did research for clients to guide them towards effective ad messages.

In this case, listener loyalty was a product of constantly checking with listeners about what they wanted.

Now that WBEB is now owned by Audacy. It's just another AC station in their view those days are gone