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The Breeze Blows Out of Town

wibgradio99 said:
I do think Gringos had the broadest taste in music during the top 40 era, way back when, they loved and accepted Trini Lopez, Kyu Sakamoto, Question Mark, the Premiers, Millie Small and others who had big hits.
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No, we did not. As soon as a song we disliked hit the air, we went to another local Top 40 station.

Even in rural areas, that was the case. Where I was located outside Traverse City, MI, we'd switch from WLS to WHGR to WKNX depending on what they played. And at night, we had dozens of alternatives that did Top 40 and had signals that landed in Leelenau County
 
CassChopper96 said:
The same could probably be said about the hispanics in Los Angeles metro area
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Not really. While over 90% of the Hispanics in Orlando are from the US "commonwealth" of Puerto Rico, a similar percentage in LA come from Mexico. English is not an official language of Mexico as it is in Puerto Rico, and Mexicans are not US citizens as all Puerto Ricans are.

While most of the migrants to Orlando come from the better educated group in Puerto Rico, those in LA are predominantly from rural Mexico with an average education of 6th grade for men and less for women.

70% of LA Hispanics use Spanish language media, and about 50% are Spanish dominant. The ones that are bilingual or English dominant are generally second generation and beyond.

Few Mexican immigrants who come to LA know English. Nearly all Puerto Ricans moving to Orlando have good or excellent English.
 
101tm said:
Yup, I work with a ton of Hispanics that live in the Orlando metro, primarily first or second generation mainland Puerto Ricans.
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A "first generation" Puerto Rican migrant in Orlando is one born in Puerto Rico. "Second generation" applies to migrants or immigrants who were born in their current jurisdiction.
 
DavidEduardo said:
A "first generation" Puerto Rican migrant in Orlando is one born in Puerto Rico. "Second generation" applies to migrants or immigrants who were born in their current jurisdiction.
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Got it. I was just pointing out that even "first generation" Hispanics, at least Puerto Ricans, don't necessarily listen to predominantly Spanish radio. Many of the second generations even only speak "spanglish" (a term I was taught) and speak English at home.
 
101tm said:
Got it. I was just pointing out that even "first generation" Hispanics, at least Puerto Ricans, don't necessarily listen to predominantly Spanish radio. Many of the second generations even only speak "spanglish" (a term I was taught) and speak English at home.
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Again, in Puerto Rico (as in most of Latin America) the middle and upper income groups tend to listen to stations that play all or lots of English language hits. So if a Boricua ends up in Orlando and always listened to Fidelity or KQ-105 or Alfa or Mega or... they will listen to the same music on an Orlando station.

Even back in 1964, I put on a Top 40 in Ecuador that played nearly half songs that were not in Spanish... mostly in English but a lot in Italian and French, too. There are such stations all over Latin America and many, also, that only play English songs.
 
CassChopper96 said:
I think 106.1 the breeze tried to imitate 106.7 Lite FM in NYC. During its last months but it didn't work with WBEB being an established brand in Philadelphia
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They tried to imitate Lite 106.7 (New York City) and B101 (Philadelphia) combined. But it didn't work well. After the station flipped to the Soft AC format, it was a good brand and selling point.
 
BJSteigner said:
They tried to imitate Lite 106.7 (New York City) and B101 (Philadelphia) combined. But it didn't work well. After the station flipped to the Soft AC format, it was a good brand and selling point.
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Until the Nielsens came in and indicated that it was a bunch of 55+ people who were being "sold" on the new format. That killed off advertiser interest.
 
BJSteigner said:
They tried to imitate Lite 106.7 (New York City) and B101 (Philadelphia) combined. But it didn't work well. After the station flipped to the Soft AC format, it was a good brand and selling point.
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Lite hasn't been soft AC for years. Though people say it is on the soft side of mainstream.
 
Where will the iHeart HD version of "The Breeze" go in Philadelphia? Someone above mentioned that 98.9 WUSL plays "Latino Hits" on its HD-2 subchannel. iHeart doesn't need that anymore. So that would be a good place for The Breeze, even if the analog/HD1 station plays Urban music.

When iHeart puts The Breeze on an HD subchannel in most cities, it goes on an AC station. But not always. In Allentown, it's on Rock station WZZO-HD2. In Atlanta, it's on Country station WUBL-HD3. In Orlando, it's on Top 40 station WXXL-HD3. So there's no reason in Philadelphia, The Breeze can't go on Urban station WUSL-HD2.

As Kevtronics says above, it doesn't make a lot of sense that every 15 minutes or so, The Breeze gives the legal I.D.s for seven or eight of its affiliates. There are about 40 affiliates in all so I guess each gets mentioned once per hour. It seems iHeart doesn't want to pay for a device in each city to play only the correct I.D. Just flip the switch and let the network feed run. Then we all get to hear "WXXM-HD2 Sun Prairie. KLTH-HD3 Lake Oswego. WTRY-FM-HD2 Rotterdam." And so on. (Sun Prairie is the city of license for Madison, WI. Lake Oswego is the COL for Portland OR. And Rotterdam is the COL for Albany, NY.)

The only city where you don't have to hear all these legal IDs each hour is Las Vegas. That's the station that feeds the iHeartRadio website and app. So if you listen to The Breeze on iHeartRadio, you only hear the legal I.D. each hour for "KSNE-HD2 Las Vegas." And if you listen to Smooth Jazz on iHeartRadio, you hear the legal I.D. each hour for "WCHD-HD2 Kettering" which is the COL for the station in Dayton.
 
Gregg. said:
Where will the iHeart HD version of "The Breeze" go in Philadelphia? Someone above mentioned that 98.9 WUSL plays "Latino Hits" on its HD-2 subchannel. iHeart doesn't need that anymore. So that would be a good place for The Breeze, even if the analog/HD1 station plays Urban music.

When iHeart puts The Breeze on an HD subchannel in most cities, it goes on an AC station. But not always. In Allentown, it's on Rock station WZZO-HD2. In Atlanta, it's on Country station WUBL-HD3. In Orlando, it's on Top 40 station WXXL-HD3. So there's no reason in Philadelphia, The Breeze can't go on Urban station WUSL-HD2.

As Kevtronics says above, it doesn't make a lot of sense that every 15 minutes or so, The Breeze gives the legal I.D.s for seven or eight of its affiliates. There are about 40 affiliates in all so I guess each gets mentioned once per hour. It seems iHeart doesn't want to pay for a device in each city to play only the correct I.D. Just flip the switch and let the network feed run. Then we all get to hear "WXXM-HD2 Sun Prairie. KLTH-HD3 Lake Oswego. WTRY-FM-HD2 Rotterdam." And so on. (Sun Prairie is the city of license for Madison, WI. Lake Oswego is the COL for Portland OR. And Rotterdam is the COL for Albany, NY.)

The only city where you don't have to hear all these legal IDs each hour is Las Vegas. That's the station that feeds the iHeartRadio website and app. So if you listen to The Breeze on iHeartRadio, you only hear the legal I.D. each hour for "KSNE-HD2 Las Vegas." And if you listen to Smooth Jazz on iHeartRadio, you hear the legal I.D. each hour for "WCHD-HD2 Kettering" which is the COL for the station in Dayton.
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Nowhere. If they wanted to retain the brand, they would've transitioned listeners there during the stunting like they did in Seattle.

iHeart has shut down most of the "Alt" and "Breeze" branded HD subchannels it had around the country as they existed for one reason and one reason only, to prevent competitors from using those servicemarks in those states and markets. The Alt and Soft AC booms of 2018 are long gone. It prevented Audacy from using "Alt" in Orlando and Baltimore and companies from using "Breeze" in many other markets.
 
lanceventa said:
iHeart has shut down most of the "Alt" and "Breeze" branded HD subchannels it had around the country as they existed for one reason and one reason only, to prevent competitors from using those servicemarks in those states and markets.
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The last time I listened (before the WISX flip), I heard dozens and dozens of HD2 and HD3 IDs on the national The Breeze feed. Have that many of them really disappeared recently?

And who says a station moniker needs to be currently used in a market to prevent anyone else from using it? When Nassau launched Classic Rock "99.9 The River" on WODE in Easton, PA, Clear Channel complained and forced them to change it because they had a service mark on "The River" name and were using it on a Classic Rock station in Harrisburg (WRVV), almost 100 miles away.
 
kevtronics said:
The last time I listened (before the WISX flip), I heard dozens and dozens of HD2 and HD3 IDs on the national The Breeze feed. Have that many of them really disappeared recently?

And who says a station moniker needs to be currently used in a market to prevent anyone else from using it? When Nassau launched Classic Rock "99.9 The River" on WODE in Easton, PA, Clear Channel complained and forced them to change it because they had a service mark on "The River" name and were using it on a Classic Rock station in Harrisburg (WRVV), almost 100 miles away.
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Service marks are held on the state level.

Clear Channel used WRVV in Harrisburg to get WODE to change its name. It also used the "Wild 5 at 9" countdown on WHKF Harrisburg to force "Wild 96.5" Philadelphia into becoming "Wired" because it had first usage rights in Pennsylvania.

And yes, most of those Breeze HD subchannels are gone now. Do a search on these boards and you'll see a bunch of threads discussing it.
 
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