wibgradio99
Banned
Why does SJ stay afloat when its less popular than the Breeze.
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The Breeze Blows Out of Town
- Thread starter kenneykop
- Start date
There are at least a half-dozen Spanish language formats that are viable in the US, so why wouldn't they put a different one on the HD?
I thought Rumba was also a Latino CHR, at least by US Northeast standards. Is "Latino Hits" more of an AC or an Adult Hits à la WCMQ in Miami or Univision's Recuerdo?
It's a jukebox that is effortless to run, iHeart has no imperative to change it.
wibgradio99
Banned
I don't know if they are going to make it, plenty of established signals in NJ. Driving from Camden, Pennsaukin, Haddonfield, Cherry Hill, Marlton, Medford, Berlin and surrounding adjacent areas today, there were strong signals on 98.5, 99.9, 104.1, 105.7 plus a few AMs and HD sides, so we have at least 8 or more Hispanic formats with loyal listeners and decent signals. Time will tell, is a small piece of the pie worth it. NOTE: this observation was listeners east of the city, don't know about going west if there is any competition, but the area in New Jersey east of the city would have a larger Hispanic population then going west.
The advantage that WISX has is that being an IHeart station, they have the resources to do better music research. Translators in underserved Latino markets usually end up playing quite a bit of stiffs.
What I am saying is that the HD, which is more flexible as it has little or no billing in jeopardy, can adjust to be more of an AC or Adult Hits format. In other words, it can get out of the way of the main channel FM format and do something that will be a viable alternative.
"Recuerdo" is / was defined for Arbitron as "Spanish Adult Hits" because, as a brand new format in 2000, it had no name. It was a blend of light regional, non-rock and pop ballads and grupera music and focused 100% on persons from Mexico or of Mexican heritage. Since two of the three main ingredients are purely and mostly of exclusive Mexican appeal, the format does not translate into any other part of the US where those of Mexican
iHeartMedia had the Breeze on several HD subchannels around 2018-2019 to prevent competitors from using the brand name. Given that the soft AC hasn't taken off like a rocket after seeing success in KISQ/San Francisco, I don't see iHeart being obligated to bring the Breeze format into one of their Philly HD subchannels. Plus, iHeart is quietly removing the Breeze format off their subchannels nationwide.
Database issue on their end. A previous station that had the WUMR call letters was Jazz. They just need to update the information in their database.
And just for giggles, WUMR came here, and when the owners of the former WUMR switched calls, they took on the familiar-to-Philly WYXR.
Interestingly, the article uses the previous call sign of the station instead of the current one, which is WUMR.
Remember, websites like that aren't in the journalism business and don't have copy editors. They most likely rewrote a press release that mentioned only Rumba and not the specific call letters. The error, I'm willing to bet, happened when someone at the website consulted Google and the wrong call letters popped up on a link.
Here's another article based on the same release with the correct call letters:
Alicea Named VP/Sales, Rumba 106.1/Philly
• iHeartMedia Philadelphia has named Lizette Alicea as VP of Sales for the company's recently launched Latin Pop outlet WUMR (Rumba 106.1). "Adding an experienced leader to the Rumba 106.1 team was our #1 priority and I'm thrilled to add Lizette Alicea to our growing team," said Chris Squire...
ramp247.com
Here's another article based on the same story with no call letters at all:
Rumba Promotion In Philly - Radio Ink
Lizette Alicea has been named to Vice President of Sales for Rumba 106.1, Para Reggaetón Y Variedad En Philadelphia. Alicea joins iHeartMedia from Univision Communications, where she most recently served as the Local Sales Manager.
radioink.com
My hunch, based on several decades of reading and rewriting press releases and fine-tuning others' rewrites, is that RadioInk put the original release on its website pretty much untouched, given that it not only refers to the station as Rumba 106.1, but it adds its lengthy slogan (in Spanish, no less) to the station name. The slogan has no business being in a news story -- that's where an editor would step in -- and shouldn't have been in an English-language press release in the first place.Here's another article based on the same release with the correct call letters:
Alicea Named VP/Sales, Rumba 106.1/Philly
• iHeartMedia Philadelphia has named Lizette Alicea as VP of Sales for the company's recently launched Latin Pop outlet WUMR (Rumba 106.1). "Adding an experienced leader to the Rumba 106.1 team was our #1 priority and I'm thrilled to add Lizette Alicea to our growing team," said Chris Squire...ramp247.com
Here's another article based on the same story with no call letters at all:
Rumba Promotion In Philly - Radio Ink
Lizette Alicea has been named to Vice President of Sales for Rumba 106.1, Para Reggaetón Y Variedad En Philadelphia. Alicea joins iHeartMedia from Univision Communications, where she most recently served as the Local Sales Manager.
Lizette Alicea
Lizette Alicea is named VP of Sales at iHeartMedia Spanish hits “Rumba 106.1” WUMR Philadelphia. Alicea comes to the station from Univision, where she served as Local Sales Manager. She
Lizette Alicea is named to manage the VP of Sales at Rumba 106.1 FM according to Iheart.
Iheart has really done well with the "Rumba" moniker which is far remove from the Urbano music that is known for playing. I don't think of Reggaeton or Latin Trap when I hear the Rumba name but more along the lines of the music of the NY Latin bands from the 40's - 60's.
"Rumba" is a slang or popular term that means, roughly, "party" or "fun" or "socializing" depending on context among Puerto Ricans and those from the DR to some extent. It's one of those words that is vague enough to be adaptable.
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