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The Brew becomes The Bra

N

Nu_Roo_2

Actually, it's still called the Brew, but it sure appears they have assumed a FOCR position (Female-Oriented Classic Rock).  If it's not female-oriented, it's at least female-friendly.

There seems to be a heavy emphasis on female classic rockers like Benatar and Heart now.  And broad-appeal, melodic male rockers like Mellencamp and Petty.  Meanwhile, they've cut way back on the AC-DC -- no more "For Those About to Rock" every other hour.  And -- although it's been kind of inconsistent -- they seem to be playing somewhat more female-friendly 80's pop-rock like Tears For Fears.

This is all positioned as "Classic Rock's Next Generation."  Obviously they don't want to be exclusionary for males, even if the focus has become female.

Will it work?  Might.  After my litany of acerbic words for CC/Columbus (driven almost entirely by my deep frustration with how they've wasted 93.3), I have to give hem credit for making the first significant decent-signal music-station tweak in ages -- one which seems to have some real thought and logic behind it, whether it ultimately pays off or not.

As for how I personally like the new approach: By Columbus viable-signal standards it's "up there." OTOH, if this were a normal market like Cincy or even Dayton there are other viable signals I'd be much more likely to tune in (most of which are doing quite well, btw).

BTW, their website needs some re-tooling...still pretty leer-at-babes oriented.
 
Nu_Roo_2 said:
Actually, it's still called the Brew, but it sure appears they have assumed a FOCR position (Female-Oriented Classic Rock).  If it's not female-oriented, it's at least female-friendly.

There seems to be a heavy emphasis on female classic rockers like Benatar and Heart now.  And broad-appeal, melodic male rockers like Mellencamp and Petty.  Meanwhile, they've cut way back on the AC-DC -- no more "For Those About to Rock" every other hour.  And -- although it's been kind of inconsistent -- they seem to be playing somewhat more female-friendly 80's pop-rock like Tears For Fears.

This is all positioned as "Classic Rock's Next Generation."  Obviously they don't want to be exclusionary for males, even if the focus has become female.

Will it work?  Might.  After my litany of acerbic words for CC/Columbus (driven almost entirely by my deep frustration with how they've wasted 93.3), I have to give hem credit for making the first significant decent-signal music-station tweak in ages -- one which seems to have some real thought and logic behind it, whether it ultimately pays off or not.

As for how I personally like the new approach: By Columbus viable-signal standards it's "up there." OTOH, if this were a normal market like Cincy or even Dayton there are other viable signals I'd be much more likely to tune in (most of which are doing quite well, btw).

BTW, their website needs some re-tooling...still pretty leer-at-babes oriented.
Click to expand...

1939 movie, The Women wasn't half bad, but that was a movie.  Don't know that I could do an all female revue musically. Kind of a man serenading a man - depending. Just sayin' is all.
 
Not sure I follow the feedback 100%, but as a classic-flick fan I thank you for the tip about The Women. With the kind of cast and crew listed in the IMDB I can't believe I never even heard of it (or maybe I've just forgotten?).
 
alans613 said:
"The Brew" sounds too male to me. If they're going in a new direction, they might as well rebrand the station.
Click to expand...

Yes, that would make sense. Women also like beer, of course, but don't tend to show it the Homer Simpson-like reverence that many men do. Of course, 105.7 long ago got rid of the bottle-cap logo and the sound effect of a frothy cold one being poured into mug. And there are always other meanings, such as "witches brew." Hmmm, maybe that gets us back to the need for a name change as you suggest...
 
Nu_Roo_2 said:
Not sure I follow the feedback 100%, but as a classic-flick fan I thank you for the tip about The Women. With the kind of cast and crew listed in the IMDB I can't believe I never even heard of it (or maybe I've just forgotten?).
Click to expand...

Not a single male appeared in the movie.
 
Learned it in freshman year Marketing....repeat after me....

The female 18-49 demographic controls 3/4 of all purchasing decisions...
The female 18-49 demographic controls 3/4 of all purchasing decisions...
The female 18-49 demographic controls 3/4 of all purchasing decisions...

"nam myoho renge kyo"...
 
The female 18-49 demographic controls 3/4 of all purchasing decisions
I've heard that or similar claims made as well, but I've never seen any hard research to back it up, and I don't buy it. I'm not drinking the Kool Aid unless someone shows me the ingredients first.
 
Roo,

Glad I was not the only one who noticed.....I got tired of the AC-DC and Stix every 15 minutes too.

The have stuck in quite a bit of what you mentioned, as well as Huey Lewis, Starship, some Paul Carrack, more Survivor and .38 Special....

Quite a bit more of what I remember as 80's top 40 radio.

I am not complaining, freshening a station is not a bad thing in my opinion.
 
case in point...went to a party at my boss's house, he had a 52" DLP screen mounted on his living room wall. As we pulled out of the driveway, my wife said, "why don't we have one of those? Drove directly to Ciruit City, did not pass go, did not collect $200. We now have a Samsung HD DLP in our basement. The moral of the story is...."the woman makes the decision" period.
 
Kahuna1 said:
case in point...went to a party at my boss's house, he had a 52" DLP screen mounted on his living room wall. As we pulled out of the driveway, my wife said, "why don't we have one of those? Drove directly to Ciruit City, did not pass go, did not collect $200. We now have a Samsung HD DLP in our basement. The moral of the story is...."the woman makes the decision" period.
Click to expand...
I didn't know Circuit City was even still in business.
 
For those who hadn't heard, CC just flipped their original "Brew" -- WQBW in Brewer City, Milwaukee -- to CHR. Per yesterday's Taylor on Radio-Info, Saga is dancing a jig about that once-formidable competitor to their two rock stations dumping rock.

That leaves Columbus with the distinction of having the "oldest living Brew." Ironically, after years with only three Brews (Milwaukee, Columbus and Omaha), CC just recently started up several of them in other markets including Portland and OKC.

Getting back to Saga for a moment, they had a classified in yesterday's T-R-I seeking a Director of Sales for Columbus. The bizarre ad copy makes it sound like what they actually want is an oven-fried chicken. Maybe it was written by someone who was giddy over CC abandoning rock in Milwakee.

Anyway, near the end the ad it says, "Saga Communications – A camera free company." Anyone know what that's supposed to mean?
 
As for "A Camera Free Company" I think they mean this is Radio, you don't need to be a model to get the job. Guess that is their way of saying they want talent, not looks.
 
V.Riley said:
As for "A Camera Free Company" I think they mean this is Radio, you don't need to be a model to get the job. Guess that is their way of saying they want talent, not looks.
Click to expand...

I actually have seen (not SAGA) but other radio companies require a 'photo' with their resume/aircheck.
 
Actually, Cumulus is notorious for having security cameras to monitor their sales departments.
 
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