THANK YOU.
Seekonk Sally said:
Holland, Your nostalgia is lovely.
Downright charming, isn't it?
Like hizzoner hisself.
Cue harmonica music.
Heck, I could go on all night, but we've got a baseball game to watch.
But first...
BACK TO THE FUTURE.
And I don't say so casually.
I say so WEARILY, after attending THREE-conventions-in-ONE-week.
Four, if you count the R&R convention which was co-located with the once-bustling NAB Radio Show in Charlotte several weeks ago.
Sobering historical perspective: The first-ever Radio Show was in 1980, the year I left WPRO to become a PD, at a station in New Hampster.
HOW hoppin' was radio then? NO ONE HOTEL in New Orleans could contain all the hospitality suites.
THOUSANDS of programmers converged, to swap ideas, and forge lifelong friendships.
I'm still in touch with folks I networked that year.
Fast-forward to 2007: The only way either-of-the-two conventions that shared the Charlotte Convention Center would be viable was to be there concurrently. And -- other than Charlotte-market folks -- I'm not sure I saw a PD there. It was suits and vendors.
From there, I felt like I was flying INTO-the-future, traveling to California for the 3rd annual Podcast & Portable Media Expo.
(OFFICIAL VERSION:
http://www.newmediaexpo.com/)
(HIDDEN CAMERA:
http://www.youtube.com/watch?v=I94vB7Sq6U8)
A couple thousand CHARACTERS, and LOTS mo' mojo than the skittish vibe at the Radio Show.
At the Podcast & New Media Expo, it was the vibe we felt at radio shows back when Buddy was mayor, and radio TRIED HARDER.
Tempering the genuine excitement of being among such passionate content creators was the clear sense that what-podcasters-are-doing is NOT the future. It's the now.
Then -- and these conferences could NOT have unfolded in-a-more-opportune-order -- on to Vegas, for the Electronic Retailers' Association conference. Yep, AN INFOMERCIAL CONVENTION. Although those three words paint a picture of Billy Mays hollering about something-in-a-squeeze-bottle, that's NOT what this event was about; and my humble notes will only begin to outline the relevance of what the leading-edge Direct Marketing community is buzzing about.
As you sense from a couple of posts above, I've got some fond memories of WPRO-of-yesteryore...just like its listeners have a-place-in-their-hearts for The Prince of Providence.
Seekonk Sally said:
For the almost $300,000 that PRO is paying him, he is laughing at them, and his audience. As other posters have acurately reported, Buddy is flying big time by the seat of his pants. He stutters and stumbles his way through THREE hours of old stories, and retreading what DePetro has already covered. His witty reparte would be great for a ten minute interview on someone else's show, but over his shift it gets very old, very fast. He picks on two people for weeks at a time, John Simmons, and the poor Providence employee who will not return his calls. He has yet to show any remorse for what he was sent away for, and passes judgement, and threats to others who are in the spotlight, like he has the track record of the Pope. It is very creepy. I'm sure the first book will relect the curiosity seekers, but unless he actually does some work and brings it to his show, he will bore what's left of his audience except the Federal Hill sicophants. His show in the 80's was red hot talk, with real on the table issues.
Hey, don't sugar-coat it.
Say how you REALLY feel.
But seriously...
What YOU'RE saying, in-a-more-glass-half-empty-fashion, seems to be the same thing I'm suggesting more gently.
And it SURE won't surprise you to hear a consultant agree with your concern that
casting a show is just the beginning.
Technique is what makes-the-most-of ANY on-air talent.
Or as PD Jay Clark would say, straight-faced, as he tore-my-aircheck-apart in 1974: "Every great player has a coach."
Anyway, back-to-BACK-TO-THE-FUTURE: Three-point-five-conventions-in-one-week...
I'm still feverishly transcribing notes I'm fishing-out-of my briefcase and every pocket of the versatile blue blazer (the carry-on-luggage-only consultant's best friend). But what I can already offer you is:
1. Page one of my notes (
http://www.mcvaymedia.com/newmedia/07/07November-Page1.pdf) the-bottom-half-of-which attempts to describe...
2. The clarity I felt at that last convention about about:
a.) What's left of radio, still CONSIDERABLE...IF, repeat, IF...casting/technique/etc. are sound;
b.) How "broadcasters-without-transmitters" are already making money and stealing audience;
c.) How broadasters WHO BOTHER can prevail.
"And then there was the time..."
Just kidding.
GO SOX,
HC
www.HollandCooke.com