...Maybe...but it just doesn't matter, the ship has sailed...the first year of its existence and the second year. The first morning show plan, and then the second. All loosing plans, the Braves and I could go on and on. Music was too broad, not current or different enough from what Atlanta had in its heritage. However you want to malign KICKS, it has history and obviously by the ratings, pre and post PPM, the people (if not the radio geeks) have decided. you cant keep reinventing yourself and not be good enough to make a difference. Too many commercial messages in TV that didn't keep the promise as well. This is also not the environment that you can spend a lot of money marketing yet another new "something". so this change will go, even if good, probably mostly unnoticed. Its simply too late.