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The CBS Bloodbath

When companies get to the point where they’re lopping off number one morning shows on top-rated stations as CBS did this past week in Phoenix it might just be the time for all of you people on the air to start considering another career path.

Bill Gardner (Al Gardner of WBT's brother) is a longtime major market jock who’s highly regarded for his ability and professionalism. He was let go in the CBS bloodbath Thursday after nine years and leading the station to number one ratings. (Check out the comments on the “Phoenix” board).

There were also several Program Directors let go across the country. When it gets to the point that companies think they don’t need programmers and great morning shows to succeed, it definitely is time to move on.

Clearly, the “beancounters” don’t know their assets from their liabilities. It's becoming more apparent with each passing day that radio as we know it is racing towards it's demise. Very sad!
 
yugoidar said:
Clearly, the “beancounters” don’t know their assets from their liabilities. It's becoming more apparent with each passing day that radio as we know it is racing towards it's demise. Very sad!

I came to the same conclusion. Sadly it's not even worth doing radio part-time for some extra cash. I'm not bitter it just wasn't worth the money they are paying. I was probably burning more money in gas driving to the station.
 
Sorry to hear that about Bill. He was in Greenville for a time in the 90s
 
yugoidar said:
Clearly, the “beancounters” don’t know their assets from their liabilities. It's becoming more apparent with each passing day that radio as we know it is racing towards it's demise.

The "beancounters" have no interest in talent, the sound fo the station, history, professionalism, employee loyalty, good business practices, ethics or most anything else.

The only thing they are interested in is counting more beans, and enlarging the pile of beans to be counted. Radio and entertainment be DA%#ED!

That is why radio is in the state it's in.
 
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