A
atwater kent
Guest
KLLC-FM 1.4
KITS-FM 1.3
KMVQ-FM 1.3
KFRC-FM 1.2
KITS-FM 1.3
KMVQ-FM 1.3
KFRC-FM 1.2
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
I wonder how KRQR or the non-teenybopper Live 105 would do today?
W
WordLife
Guest
I hate how Alice and Live 105 especially sometimes will brag about their ratings like they are some sort of a powerhouse when the station is in the pits...
Do they really think listeners are that gullible?
Do they really think listeners are that gullible?
If people knew what good or bad ratings could do to their favorite stations they'd pay attention.
American radio ratings are some of the worst in the world for accuracy, but everyone needs a report card and short of posting sales revenue, ratings are they only way to compare.
Now if advertising agencies didn't care about ratings, we wouldn't have them in any form.
American radio ratings are some of the worst in the world for accuracy, but everyone needs a report card and short of posting sales revenue, ratings are they only way to compare.
Now if advertising agencies didn't care about ratings, we wouldn't have them in any form.
T
Talking Furniture
Guest
SFStatic said:
And only radio people and radio geeks ever care to read this website. So what's your point?
atwater kent said:
These are overall ratings. Nobody cares about overall ratings. How strong are these stations in the demographics CBS wants to sell to? How many times must people say that the public Arbitron numbers are totally useless?! If I'm selling mattresses I want to buy women age 45+. If I want to sell expensive showy cars I want men age 35+. If I want to sell tickets to an Arcade Fire concert I want males 25 to 39. If I want to sell baby clothes I want women 21-30. Overall numbers mean absolutely nothing in the life of a radio station.
W
WordLife
Guest
Part of me is playing Devil's Advocate, but don't most stations make the claim, overall ratings mean nothing when they have no overall ratings?
I get they target only demos, but you don't think it bothers them one bit when they are pulling in the low 1s?
I get they target only demos, but you don't think it bothers them one bit when they are pulling in the low 1s?
T
Talking Furniture
Guest
DavidKaye said:
These stations are all failing in their target demos. Pick a station and pick a demo, Mr. Kaye. What would you like to see?
SFStatic said:
Only paper product executives care about tolilet paper market share...I never meant a regular human that gave a damn about tolilet paper market share! (even if they all use it). They may or may not be polite if you ask about it. Regardless if the consumer is interested, it's still important to that industry. Same thing with radio ratings.
Talking Furniture said:
I really don't care, but my point is the same. The original poster was posting overall ratings, no? Well, overall ratings don't count.
Okay, let's see you violate Arbitron's rules and tell me where these stations stand in their target demographics. How is KLLC doing in women 25 to 49? What is their AQH share, their share, their TSL?
Jay F said:
KNGY 92.7 is pulling a 0.7, but if you're an advertiser wishing to reach gay men and English-speaking Asian club kids, there is nowhere else to go but KNGY. They have that market sewn up with a pretty bow on top.
Likewise KFAX. You want to market to Christians, it doesn't matter that KFAX pulls just a 0.4 with their 50kw AM blowtorch signal. It's still the dominant Christian station, so that's where you'd spend your money.
I have no idea what the game plans for such stations as KLLC, KFRC, and the other stations cites are, but maybe they're reaching the demos the management wants to reach, even if they're pulling 1.4s and such.
KUIC does a 0.4, but they're a station catering to Vacaville, and likely (given what I've heard of their station) getting exactly the advertisers they want: local merchants who can't afford the KGOs of the world, local merchants with co-op money available, no less.
A
atwater kent
Guest
DavidKaye said:
Those are examples of low rated radio stations pulling some minimal advertising money based on a niche demo they can produce. In some ways, those stations are irrelevant to the discussion of what mainstream, major market radio business is. The CBS situation is quite different and the 12+ listing is simply the warning sign that the majority of stations in the cluster are not producing the kind of audience numbers that any large radio company expects today. Yes, anyone in the business knows that you need to see specific demos to know the whole story. KGO and KDFC's great 12+ numbers obscure the fact that they have a business problem based on the age and demographic imbalance of their 55+ audience. But stations with the sort of low 12+ numbers that the San Francisco CBS cluster shows indicate stations in trouble.
Boys and Girls....
If you keep your costs low, and you just do fairly well in your key demos, you will be just fine. CBS totals are unimportatant as long as they keep their costs low...
This is the NEW Corporate Radio remember...To them productivity translates to how
much advertising we can sell, not the numbers.
Now, a good broadcaster would probably say, but if the numbers were better,think
how much more we could charge, but no one is interested in good broadcasters anymore, just cash flow and cost control.
I am convinced that someone in a board room has actually said "Think how much we could make if we just did'nt need people...Can we do it without people?"
If you keep your costs low, and you just do fairly well in your key demos, you will be just fine. CBS totals are unimportatant as long as they keep their costs low...
This is the NEW Corporate Radio remember...To them productivity translates to how
much advertising we can sell, not the numbers.
Now, a good broadcaster would probably say, but if the numbers were better,think
how much more we could charge, but no one is interested in good broadcasters anymore, just cash flow and cost control.
I am convinced that someone in a board room has actually said "Think how much we could make if we just did'nt need people...Can we do it without people?"
Production Boy said:
Yes, grandpa? ;D
I'll bet you lunch at Globe that the people at KGO would disagree!
I am convinced that someone in a board room has actually said "Think how much we could make if we just did'nt need people...Can we do it without people?"
Somewhere in San Antonio, a guy with a degree in business administration with a thousand-dollar suit and a hundred-dollar haircut who "works in radio" is reading this and thinking, "Hmmm... maybe there's something to this..."
T
Talking Furniture
Guest
DavidKaye said:
Overall ratings are like taking your temperature. If the thermometer says 102, you've got a problem. Might be infection, might be virus, but you've got a problem.
In the winter book KLLC is ranked #10 in the demo you requested. 3rd in am drive. 15th 10am-7pm. Share is down 23% from the Fall book, as is TSL.
T
Talking Furniture
Guest
DavidKaye said:
There you have it????? Have you ever had to sell advertising on a female based radio station when you had only one daypart that fell in the top 5 of the target demo and the rest of day was totally outside the top 10? I hope someday you do. Yes, KLLC has one daypart that isn't failing. That doesn't mean that it isn't a nightmare for CBS. And, it doesn't have anything to do with selling $20.00 spots to Christians.
- Status