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THE CHANGE AT THE CASA

Domino...hey that revamped Website looks tons better! I'm white and know little Spanish, but I enjoy Casa 106.7 alot..sounds like the legendary KTFM somewhat from back in the day down in SA town! RBD is awesome too...just bought the new CD! In my opinion the signal sounds better than the other signals coming from that area...even considering the Spanish Christian Pirate radio signal on 106.9...used to be 106.5...Domino is the FCC investigating that Pirate cause it causes interference when I want to listen on my IPOD or Walkman...yeah I can still get a decent signal even on Portables in Rockwall! Let's get rid of the Pirate and the signal will boom interference free in Dallas, Rockwall and Collin Counties!
 
" sounds like the legendary KTFM somewhat from back in the day down in SA"
Like Hell. The legendary KTFM was owned by Bernie Waterman and was a huge success in the 70's and 80's. That's when it was LEGENDARY. Casa doesn't even compare or come a million light years close to what KTFM was. Waterman sold it to infinity while it was degrading.
 
txchipk said:
They announced a station sponsored concert for next month.
Click to expand...

Yet another earth shattering non-event. It almost compares to KLUV's announcement of an HD-2 format they were already running. How long until people quit listening when stations cry "wolf"?!
 
Yeah, who gives a flip-floppin fly about a big concert coming up. Whoopi-freakin-do. If I was them I 'd pull the plug!
 
So... had the weekend off and I thought I would catch up on the "BIG STORY" that just has everyone in North Texas talking (hint to Domino... yeah right?)

1. DOMINO - "We are top 40"... and who actually knows the difference again? Yes, you made it in the books. Nice work (truly), but flashing this as the hottest new format since CHR is well... tap the brakes. It's a huge opportunity in this market, but alienating the audience will backfire. KKDA capitalizes on the LWG crowd. KDL hits the clubs. CASA did that until most of the music was in a language they didn't understand. More crossover appeal, and you may have something.
2. GORDON - Cricket Radio is genius, with one exception... we need to include the dulcit tones of a WOLF howling in the background to give the evidence of nothing there.

...and uh, a concert?! That's it?! Well, Mazel Tov on the success anyway
 
KTFM was truly unique. One of the few stations that didn't follow the crowd (until Infinity came in) and apealed to a much wider demographic while CASA is only targeting a narrow one. Casa is NOT like the old KTFM.

Now, with that said, I do aplaud CASA for what they have done because they are giving the listeners what they want (well, the listeners of one particular demo)
 
Screw the old KTFM, this is the Dallas board remember? Other than that you guys are cracking me up.
 
Yeah, and you posted in the San Antonio board; so what's the difference? It's all radio talk. The markets just organize the posts. If someone has something to say, why should they not just because station's a few hours down the road?
 
Which KTFM are we talking about?
The automated Golden Hits format they started with?
The aborted Progressive Rock format under Joe Fiorillo?
Ken Dowe's hybrid album format?
Trigger Black's A.O.R.?
Disco when Tony Dale was PD?
Bill Thorman's double digit CHR?
?
 
No It wasn't "Hit Parade 70" Grant. I would go with the AOR,then Tony Ravens Program Directorship. After that......nah. Of course there was always KRMH ( Karma).
 
Hey, we're just trying to be something in Dallas unique to the demographics and percentages of hispanic's in our target demo. Like you said, grow the format without alienating the core. It's a tough task with a station that doesn't have a full market signal, but we're gonna tweak and tweak and see what happens. It's a blast having something that really itsn't like anything else in Dallas. We're really more like three stations rolled into one. Kind of like it was not that many years ago before all the fragmentation.
 
Gotta' hand it to him, all... he's a company man that will go down swingin'. But Domino, just remember people at your former neck o'the woods forgot their true demographic, focused on the LWG and now will play anything a record rep sends their way. If numbers are what you are here for, you have the formula. However, if being a radio truist is what you fancy, keep with that "3 in 1" concept and see if you can't do what you love and still find ratings.

This board may actually have some ideas, if you aren't too successful to take advice from a bunch of curmudgeons. :p
 
domino said:
Hey, we're just trying to be something in Dallas unique to the demographics and percentages of hispanic's in our target demo. Like you said, grow the format without alienating the core. It's a tough task with a station that doesn't have a full market signal, but we're gonna tweak and tweak and see what happens. It's a blast having something that really itsn't like anything else in Dallas. We're really more like three stations rolled into one. Kind of like it was not that many years ago before all the fragmentation.
Click to expand...

thats great and all, but you really need to do something about that morning show.
or just change the name to "the oakcliff morning show", because thats all they pretty much talk about.

and dont get me started on the morning staff....you get what you pay for.
 
First of all the new owners are terrible to work for and the stations they bought won't do a damn thing in the market. Entravision is a lousy radio operator and Liberman isn't that much better. What ever they do as far as format changes or music changes if they don't advertise on Billboards, TV, etc, no one will know about it. The on-air talent on the station is limited at best, so I don't see it doing anything. Mornings, Music, and Marketing!!. You can not have one of these missing to be a success.
 
radioman921 said:
What ever they do as far as format changes or music changes if they don't advertise on Billboards, TV, etc, no one will know about it.
Click to expand...

Hmm. You think so?

Here is one case. KOVE changed format in Houston on 12/25/05. It did not advertise the change. The next day, the audience was near zero. By the 10th day, the new audience was larger than that of the previous format. One of the considerations is that there is a limited field of Spanish langauge stations and the word simply got out.

Liberman has his TV station in Dallas to use to promote, and there are a limited number of stations here, too. I'll bet recognition of the recent changes is pretty much total.

Another case... I was with a station in a market (#13) that has 126 stations. The station I was with bought no TV, bought no billboards, did not newspaper ads, and seldom ran contests. It spent basically nothing on promotion for the 20 years I was associated with it. It was also #1 for each of those 20 years, sometimes having as much audience as the #2 and #3 stations combined.

The on-air talent on the station is limited at best, so I don't see it doing anything. Mornings, Music, and Marketing!!. You can not have one of these missing to be a success.
Click to expand...

Liberman has always had the "kind of talent" that each format requires, and does very well with its programming team lead by Eddie Leon and Pepe Garza. The solgan for the PPM world is ARM: "Afternoons, Recycling and Music." The old formula is outdated.
 
Why don't we just change ALL stations to Spanish speaking, then? We will see just how many people stick with OTA radio instead of satellite, iPod, and eventually streaming. Spanish language = dead frequency for English speaking listeners.

I have to admit, though, that the 106.9 translator in Greenville is playing some really good music. It gives me a chance to practice my Spanish skills.
 
Regardless what they do, they aren't going to make much of a dent. By the way market #13 126 stations are you including TV LP non-coms, simulcasts, walkie talkies, CB radios.....20 years.........what you are talking about is a heritage station. And your right sometimes it happens but since they have a TV station they are marketing themselves and that makes my point. That being said Libermans' talent isn't all that good. They treat their people like crap and they really won't do much in the market.
 
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