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The "CHILLOUT RADIO NETWORK" is no more!

NoMoreLurking said:
Who knows why (possibly because the name was a total misnomer and the whole thing an embarrassing marketing blunder?), but the Broadcast Architecture "Chillout Radio Network" is now known as the "Bright Radio Network."

http://usrn.com/usrnweb/pages/content/brightradio/details.asp?format=FmtSmoothjazz

There had to be something bright about the concept, so they put it in their name.
Click to expand...

:D :D :D :D :D :D :D :D Do you think a certain someone is "lurking" on these forums? (with a little help from his usual radio-info henchmen, of course). Pardon the pun on your persona, brother ;), but I think you know exactly who I am talking about. Thanks so much for posting!!! I needed that laugh!!!
 
Looking at the fact that the syndicator also syndicates Chill With Mindi Abair the misuse of "chillout" for a format that used the vocals smooth jazz network uses probably really stood out.
 
NoMoreLurking said:
Who knows why (possibly because the name was a total misnomer and the whole thing an embarrassing marketing blunder?), but the Broadcast Architecture "Chillout Radio Network" is now known as the "Bright Radio Network."

http://usrn.com/usrnweb/pages/content/brightradio/details.asp?format=FmtSmoothjazz

There had to be something bright about the concept, so they put it in their name.
Click to expand...

Lots of forethought and planning involved there... ::)

Reminds me of our local talk station here owned by Crawford Broadcasting, which dropped the format a couple of years ago for classic hits, and wound up changing their on-air name a total of three times within a wk of the format change. :D
 
I wonder what it's like to be on a sinking ship then think you're not sinking only to be really sinking. If it looks like a duck and quak likes a duck-it's a duck.
Did they think by changing the name of a format that it would save the format?
 
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