Yup. The Christmas music was stunting because they wanted to dump all their classic hip hop listeners. They wanted to provoke B101 to flip early, then launch the soft AC format to get their listeners who didn’t want to hear Christmas music. Real 106.1 and 106.1 The Breeze shared almost no songs in common except for a few 90s R&B hits.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
The Christmas Breeze
- Thread starter richt1014
- Start date
Who does the High Ratings for Christmas Music?
Um, what?
Considering the amount the iHeart stations the pulled the trigger almost at the same time, It wouldn't be a surprise that there is one log for all of them.
I think it's because they wanted to do away with the Soft AC format and upbeat their playlist.
Not following. They had been throwbacks. Then the stunt, then the real format. They haven’t “done away” with the soft AC format. Adding a little more contemporary sound isn’t moving them out of soft AC yet.
Man, that is so unusual. I wonder why iHeart is leaving Christmas music on The Breeze, not just after Christmas but even on Jan. 2? I suppose the regular Breeze format returns on Monday. I am listening right now and for the legal I.D., the station voice said "The season's not over yet."
0ther stations that do the All-Christmas format give it up at midnight on Christmas day. Then during the week between Christmas and New Years they play a holiday song once per hour, but ones generically having to do with winter or the non-specific holidays. Frosty the Snowman, Sleigh Ride, Home for the Holidays, It's The Most Wonderful Time of the Year, etc. But not I'll Be Home for Christmas or Merry Christmas, Darling.
All I can think is that the December ratings showed WISX going down slightly while WBEB shot up to double digits. So maybe this is iHeart's way to get more people to associate the holidays with The Breeze? Keep going with the Christmas music right through New Year's Weekend, to prove 106.1 is MORE committed to Christmas music?
0ther stations that do the All-Christmas format give it up at midnight on Christmas day. Then during the week between Christmas and New Years they play a holiday song once per hour, but ones generically having to do with winter or the non-specific holidays. Frosty the Snowman, Sleigh Ride, Home for the Holidays, It's The Most Wonderful Time of the Year, etc. But not I'll Be Home for Christmas or Merry Christmas, Darling.
All I can think is that the December ratings showed WISX going down slightly while WBEB shot up to double digits. So maybe this is iHeart's way to get more people to associate the holidays with The Breeze? Keep going with the Christmas music right through New Year's Weekend, to prove 106.1 is MORE committed to Christmas music?
Especially with the holiday on a weekend, I can see how the risk/reward calculus here says just go ahead and give it a try. There’s no real huge upside or downside, and you may get some useful data.
Agreed. Some stations tend to go a few extra days when Christmas lands on a Friday or Saturday and the station waits until Monday morning to flip back so things are back to normal for the workweek. Also agreed that The Breeze doesn't have much to lose and potentially has some to gain. We know the audience for Christmas music is huge and we've seen year after year on social media where a lot of people feel burned when B101.1 cuts them off. Surely many (most? all?) of those folks have been listening to 106.1 all week. When all is said and done, those listeners will probably have a higher appreciation of The Breeze and they'll certainly remember ten months from now that The Breeze will likely keep playing the Christmas music until 2023.
Last edited:
And the staff gets a full week off. That's what I see. Try and send an email to someone in radio this week. They're all off until Jan 3.
I was looking at the ratings for morning shows for philadelphia. Jenn and Bill on WBEB is number #1. What do you think is the reason why WDAS does so well
Because people like good content. In their estimation, that is good, entertaining content.
Where did you find info about the morning show ratings? I haven't seen any articles like that for a while so I'm probably not looking in the right places.
Right here:
Where The Steaks Are Higher: Philly's Morning Shows, By The Numbers.
It takes more than just scrapple to wake up Philadelphians, and those who know are listed among the market's top morning radio show hosts, based on Nielsen's December 2021 PPM-based
The Christmas Breeze blows out of here as of Midnight last night. Back to regular programming with no real discernible changes to the music mix that I can hear so far.
They'd be nutty to make any significant changes. Considering what the format is, they're likely doing about the best they can. Adding in the consideration of what other formats are available and whether they do well in the Holiday book (out January 25), we can probably expect 45 weeks of The Breeze and 7 weeks of The Christmas Breeze for many years to come.
- Status