Seems sort of quiet today on this rainy Friday........what do you think of the liners i have been hearing around the country that say......the commericals are over now back to the music.............obviously a cume builder but does this alienate the advertisers? especially in smaller markets? this less is more theory of 2 clusters of 4 or 5 units is this good?......do long music sweeps really help? are they feasible in drive? when i was selling radio some of the more savvy advertisers felt those liners drove listners away from their ad.............have a good weekend all....c ya on the fm this wkend
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
the commercials are over now back to the music...
- Thread starter inthemorining
- Start date
M
mountaineer
Guest
Three questions:
Q: what do you think of the liners i have been hearing around the
> country that say......the commericals are over now back to
> the music.............obviously a cume builder but does this
> alienate the advertisers? especially in smaller markets? when i was selling radio some of the more savvy advertisers felt those liners drove listners away
> from their ad.
The liners are supposed to be funny--the station poking fun at itself. Doubt it does anything for cume. Advertisers who get upset should get a life.
Q: this less is more theory of 2 clusters of 4 or 5 units is
> this good?
Sure, if a station can afford it. Easier to do for a top-rated station in a major market where advertisers are standing in line to buy avails for top dollar. Harder to do in State College with the Consolidation King selling spots for $10-$15. Limit yourself to 8 units @ $10 and paychecks start to bounce.
Q: do long music sweeps really help?
Sure they help, if you're playing the right songs. If the second song is wrong, though, it won't matter--they've already punched out.
Q: are they feasible in drive?
Feasible? If YOU are programming the station, anything is feasible. What do you want "drive" to sound like? If you want it to be "information intensive," then the answer is "No." If you want it to be "More Music Mornings" then the answer is "Yes." Most stations opt for the former instead of the latter... but that doesn't make it right, does it?
Q: what do you think of the liners i have been hearing around the
> country that say......the commericals are over now back to
> the music.............obviously a cume builder but does this
> alienate the advertisers? especially in smaller markets? when i was selling radio some of the more savvy advertisers felt those liners drove listners away
> from their ad.
The liners are supposed to be funny--the station poking fun at itself. Doubt it does anything for cume. Advertisers who get upset should get a life.
Q: this less is more theory of 2 clusters of 4 or 5 units is
> this good?
Sure, if a station can afford it. Easier to do for a top-rated station in a major market where advertisers are standing in line to buy avails for top dollar. Harder to do in State College with the Consolidation King selling spots for $10-$15. Limit yourself to 8 units @ $10 and paychecks start to bounce.
Q: do long music sweeps really help?
Sure they help, if you're playing the right songs. If the second song is wrong, though, it won't matter--they've already punched out.
Q: are they feasible in drive?
Feasible? If YOU are programming the station, anything is feasible. What do you want "drive" to sound like? If you want it to be "information intensive," then the answer is "No." If you want it to be "More Music Mornings" then the answer is "Yes." Most stations opt for the former instead of the latter... but that doesn't make it right, does it?
1) "Done with commercials..." liners; Here in the Philly area we have John O'Hurley ('Peterman' from "Seinfeld") doing liners for "Ben-FM" (Phila. version of 'Jack' format) and when HE does lines like that (and all the other toungue-incheek ones he does) they are funny as anything. I've heard regular voice guys try to pull them off and it doesn't come across so well.
2) I've always been a fan of frequent, short stopsets (2 spots and a promo max) for my AM drive show. (I think it keeps the forward momentum rolling.) But no matter what the clock looks like, nothing works without the air talent doing a good job of forward teasing.
2) I've always been a fan of frequent, short stopsets (2 spots and a promo max) for my AM drive show. (I think it keeps the forward momentum rolling.) But no matter what the clock looks like, nothing works without the air talent doing a good job of forward teasing.
> 1) "Done with commercials..." liners; Here in the Philly
> area we have John O'Hurley ('Peterman' from "Seinfeld")
> doing liners for "Ben-FM" (Phila. version of 'Jack' format)
> and when HE does lines like that (and all the other
> toungue-incheek ones he does) they are funny as anything.
> I've heard regular voice guys try to pull them off and it
> doesn't come across so well.
>
> 2) I've always been a fan of frequent, short stopsets (2
> spots and a promo max) for my AM drive show. (I think it
> keeps the forward momentum rolling.) But no matter what the
> clock looks like, nothing works without the air talent doing
> a good job of forward teasing.
>
i agree somehow i can't see brian christopher or paul turner adding humor....
actually I used randy thomas and she has quite a good sense of humor....at the end of my session liners she would add a few she thought were good in a humorous spin......
i have never been sold on the 50 minute sweep thing...1. most arent listening for 50 minutes even tho we want em too......2 short sets get them back to the music faster(theres a tried and true liner)....John O'Hurley thats William Morris Agency...great expensive talent there....and speaking of the Jack format listen to 937mikefm.com Will Morgan does a great sarcastic job......
> area we have John O'Hurley ('Peterman' from "Seinfeld")
> doing liners for "Ben-FM" (Phila. version of 'Jack' format)
> and when HE does lines like that (and all the other
> toungue-incheek ones he does) they are funny as anything.
> I've heard regular voice guys try to pull them off and it
> doesn't come across so well.
>
> 2) I've always been a fan of frequent, short stopsets (2
> spots and a promo max) for my AM drive show. (I think it
> keeps the forward momentum rolling.) But no matter what the
> clock looks like, nothing works without the air talent doing
> a good job of forward teasing.
>
i agree somehow i can't see brian christopher or paul turner adding humor....
actually I used randy thomas and she has quite a good sense of humor....at the end of my session liners she would add a few she thought were good in a humorous spin......
i have never been sold on the 50 minute sweep thing...1. most arent listening for 50 minutes even tho we want em too......2 short sets get them back to the music faster(theres a tried and true liner)....John O'Hurley thats William Morris Agency...great expensive talent there....and speaking of the Jack format listen to 937mikefm.com Will Morgan does a great sarcastic job......
> i agree somehow i can't see brian christopher or paul turner
> adding humor....
> actually I used randy thomas and she has quite a good sense
> of humor....at the end of my session liners she would add a
> few she thought were good in a humorous spin......
>
Just the opposite for Brian Christopher...he was on a sister station when I worked in upstate NY and he was f****n' hilarious!!
> i have never been sold on the 50 minute sweep thing...1.
> most arent listening for 50 minutes even tho we want em
> too......2 short sets get them back to the music
> faster(theres a tried and true liner)....John O'Hurley thats
> William Morris Agency...great expensive talent there....and
> speaking of the Jack format listen to 937mikefm.com Will
> Morgan does a great sarcastic job......
>
Jeff Berlin does a great job with sarcasm, character voices and straight reads!! Dave Foxx is another who does sarcasm VERY well.<P ID="edit"><FONT class="small">Edited by mistermicrophone on 07/09/05 01:33 AM.</FONT></P>
> adding humor....
> actually I used randy thomas and she has quite a good sense
> of humor....at the end of my session liners she would add a
> few she thought were good in a humorous spin......
>
Just the opposite for Brian Christopher...he was on a sister station when I worked in upstate NY and he was f****n' hilarious!!
> i have never been sold on the 50 minute sweep thing...1.
> most arent listening for 50 minutes even tho we want em
> too......2 short sets get them back to the music
> faster(theres a tried and true liner)....John O'Hurley thats
> William Morris Agency...great expensive talent there....and
> speaking of the Jack format listen to 937mikefm.com Will
> Morgan does a great sarcastic job......
>
Jeff Berlin does a great job with sarcasm, character voices and straight reads!! Dave Foxx is another who does sarcasm VERY well.<P ID="edit"><FONT class="small">Edited by mistermicrophone on 07/09/05 01:33 AM.</FONT></P>
- Status
- This thread has been closed due to inactivity. You can create a new thread to discuss this topic.