HELLO ALL,
GOING TO LEAVE THE CAPS LOCK ON AND TELL THE WHOLE STORY OF WOKI 1-100. I AM SO GLAD THAT I HAVE FAMILY IN THE RADIO BUSINESS AND THAT IS HOW I HAVE SO MUCH INFO TO SHARE. I AM A PART OF THE CLAY/HARRSION FAMILY, CLAY BEING MY DAD'S LAST NAME AND HARRISON BEING MY MOM'S LAST NAME. THAT MEANS, WHICH WILL BE A SHOCK TO ALL, THAT I AM A COUSIN OF BROTHER CLAY DJ AT WOKI I 100 AND THREE WEEKS AGO SINCE ME A E-MAIL AMD TOLD ME ALOT OF STUFF I DID NOT KNOW, SO HERE GOES. I MOVED TO KNOXVILLE ON 7/5/1982 FROM CLEVELAND OHIO.
FIRST BROTHER CLAY IS IN LA, CALIFORNIA PROGRAMMING HOT AC KBIG 104.3 FM, NOT ON THE AIR - JUST PROGRAMMING THE STATION. JOHNNY PRICKLE OWNED IN 1981, WOKI 100.3 AND WETQ 94.3 WAS NOT EVEN ON THE AIR BECAUSE OF MONEY PROBLEMS WITH THE OWNERS. JOHNNY PAID 25,000 FOR WETQ 94.3 AND THAT WAS SO DANG CHEAP FOR A FM STATION, IT WAS STEAL. WETQ CAME ON THE AIR ON 3/1/1981 WITH AN AUTOMATED "AC" FORMAT AS Q94 FM TO COMPETE AGAINST WMYU U-102. THAT LASTED UNTIL 7/15/1985 WHEN THE STATION CALLS WERE CHANGED TO WKNF K-94 CLASSIC COUNTRY AND FROM WHAT MY COUSIN TELLS ME SCARED THE CRAP OUT WIVK EVEN THOUGH THEY WILL NEVER SAY THAT OR ADMITT TO IT. THE REASON WAS THAT WKNF SCORED A 3.5 IN THE FIRST RATINGS BOOK WITH THAT FORMAT AND WIVK WHO HAD A 22.5 THE BOOK BEFORE, FELL TO 19.O SHARE AND THEN THE VERY NEXT BOOK FELL TO A 17.0 AND K 94 WAS DOING A 5.5. THIS FORMAT STAYED ON WKNF TILL 12/03/1989 WHEN IT WAS LMA TO SOUTH CENTRAL FOR 3,O00 A MONTH. WIMZ WAS SCARED THAT WKNF WAS GOING TO GO CLASSIC ROCK ON THEM SINCE THEY PLAYED ALL OF AOR MUSIC AT THE TIME, ONCE THE CLASSIC COUNTR YFORMAT FELL WHEN WIVK STARTED DOING BIRTHDAY BUCKS.
THE 93.1 STATION WAS OUT THERE BY THE FCC IN 1988 AND JOHNNY PRICKLE GRAB IT UP AND HAD TO PAY A BIT MORE THAN HE WANTED, 125,000!!! THAT IS ALOT FOR A 3,000 WATT SIGNAL BACK THEN, BUT KEPT THE WIVK GROUP AWAY FROM IT SO THEY COULD NOT RUN A TOP 40 POP FORMAT ON IT. WCKS 93.1 FM KISS FM GAVE ON THE AIR ON 11/1/1988 WITH A HOT AC FORMAT. IT DID NOT WORK AND JONNHY PRICKLE LMA IT TO A COUPLE OF BROTHERS FOR A CHEAP 2,000 A MONTH ON 1/1/1991 AND WWZZ COUNRTY CLUB 93.1 WAS BORN. THE STATION DID SO WELL AGAINST WIVK, AS HIGH AS 5.1 IN ONE BOOK, THAT JOHNNY PRICKLE SAW A NEW WAY TO MAKE MONEY, COUNTRY WAS THE HOT THING AND HE WAS GOING TO GO FOR IT. SO IT TALKED TO THE BROTHERS AND TOLD THEM THAT HE WOULD TRADE THEM THE TOP 40 FORMAT FOR THE COUNTRY FORMAT AND GIVE THEM 50,000 TO BOOT AND NOW LMA THE STATION FOR 1,000 A MONTH INSTEAD OF 2,000 A MONTH. THEY COULD NOT SAY NO, SO ON 3/29,1993 AT 10 AM THE BIG SWITCH HAPPEN. THE WORST DAY IS KNOXVILLE RADIO HISTORY 3/29/1993. THE HIT KICKER 100.3 WOKI WAS BORN. JOHNNY HAD MAKE THE BIGGEST MISTAKE EVER. THE BROTHERS RAN OFF AT THE END OF 1993 AND ONCE AGAIN JOHNNY OWNED TWO STATIONS, WOKI 100.3, WWZZ 93.1 AND HE WAS LMA WKNF 94.3 TO SOUTH CENTRAL WHICH WAS ALTERNATIVE AND GAINING LISTENER EVERYDAY. ON 10//1/1997 THE HITKICKER WAS DONE NEVER SCORING ABOVE 4.0 IN ANY BOOK WHILE WWZZ 93.1 TOP 40 FORMAT WAS STILL HAVING BETWEEN 6.0 AND 7.5 EVERY BOOK. WOKI STUNTED FOR A WHILE PLAYING THE EAGLES " HOTEL CALIFORNIA OVER AND OVER AGAIN FOR 12 HOURS AND ON 10/2/1997 100.3 THE EAGLE WAS BORN. ON 11/1/1999 THE STATION WAS LMA TO THE OWNERS OF WIVK FOR 5,000 A MONTH AND ON 12/1/1999 WOKI 100.3 THE RIVER WAS BORN WITH A "AAA FORMAT THAT WORKED FOR A WHILE BUT THE OWNERS OF WIVK COULD NOT MAKE A PROFIT WITH IT. ON 11/1/1999 WWZZ WAS LMA TO THE OWNERS OF U-102 AND 97.5, FOR 3,000 A MONTH. THEY CHANGED THE CALLS TO WWST AND STAR 93.1 WAS BORN A TOP 40 FORMAT INSTEAD OF THE ROCK LEANING TOP 40 FORMAT IT HAD BEEN BEFORE. WHEN R&B AND RAP BECAME MORE POPULAR WITH THE WHITE AUDIENCE WWST AND WMYU FLIPPED AND STAR 102.1 WAS BORN AND STILL RUNS TODAY. SO IF YOU ADD IT ALL UP NOW, JOHNNY PRICKLE OWNS THREE STATIONS IS MAKING 11,OOO A MONTH IN LMA AND DOES NOT HAVE TO WORRY ABOUT THE RADIO BUSINESS ANY LONGER, JUST THE WAY HE WANTS. END OF STORY. GOOD LUCK IN GETTING WOKI I -100 BACK. WIVK AND IT OWNERS COULD CARE LESS. HOPE THIS HELPS OUT ALOT OF RADIO PEOPLE IN KNOXVILLE. PLEASE POST COMMENTS AND THANKS AGAIN FOR READING THIS AND TAKING TIME TO DO SO.
GOING TO LEAVE THE CAPS LOCK ON AND TELL THE WHOLE STORY OF WOKI 1-100. I AM SO GLAD THAT I HAVE FAMILY IN THE RADIO BUSINESS AND THAT IS HOW I HAVE SO MUCH INFO TO SHARE. I AM A PART OF THE CLAY/HARRSION FAMILY, CLAY BEING MY DAD'S LAST NAME AND HARRISON BEING MY MOM'S LAST NAME. THAT MEANS, WHICH WILL BE A SHOCK TO ALL, THAT I AM A COUSIN OF BROTHER CLAY DJ AT WOKI I 100 AND THREE WEEKS AGO SINCE ME A E-MAIL AMD TOLD ME ALOT OF STUFF I DID NOT KNOW, SO HERE GOES. I MOVED TO KNOXVILLE ON 7/5/1982 FROM CLEVELAND OHIO.
FIRST BROTHER CLAY IS IN LA, CALIFORNIA PROGRAMMING HOT AC KBIG 104.3 FM, NOT ON THE AIR - JUST PROGRAMMING THE STATION. JOHNNY PRICKLE OWNED IN 1981, WOKI 100.3 AND WETQ 94.3 WAS NOT EVEN ON THE AIR BECAUSE OF MONEY PROBLEMS WITH THE OWNERS. JOHNNY PAID 25,000 FOR WETQ 94.3 AND THAT WAS SO DANG CHEAP FOR A FM STATION, IT WAS STEAL. WETQ CAME ON THE AIR ON 3/1/1981 WITH AN AUTOMATED "AC" FORMAT AS Q94 FM TO COMPETE AGAINST WMYU U-102. THAT LASTED UNTIL 7/15/1985 WHEN THE STATION CALLS WERE CHANGED TO WKNF K-94 CLASSIC COUNTRY AND FROM WHAT MY COUSIN TELLS ME SCARED THE CRAP OUT WIVK EVEN THOUGH THEY WILL NEVER SAY THAT OR ADMITT TO IT. THE REASON WAS THAT WKNF SCORED A 3.5 IN THE FIRST RATINGS BOOK WITH THAT FORMAT AND WIVK WHO HAD A 22.5 THE BOOK BEFORE, FELL TO 19.O SHARE AND THEN THE VERY NEXT BOOK FELL TO A 17.0 AND K 94 WAS DOING A 5.5. THIS FORMAT STAYED ON WKNF TILL 12/03/1989 WHEN IT WAS LMA TO SOUTH CENTRAL FOR 3,O00 A MONTH. WIMZ WAS SCARED THAT WKNF WAS GOING TO GO CLASSIC ROCK ON THEM SINCE THEY PLAYED ALL OF AOR MUSIC AT THE TIME, ONCE THE CLASSIC COUNTR YFORMAT FELL WHEN WIVK STARTED DOING BIRTHDAY BUCKS.
THE 93.1 STATION WAS OUT THERE BY THE FCC IN 1988 AND JOHNNY PRICKLE GRAB IT UP AND HAD TO PAY A BIT MORE THAN HE WANTED, 125,000!!! THAT IS ALOT FOR A 3,000 WATT SIGNAL BACK THEN, BUT KEPT THE WIVK GROUP AWAY FROM IT SO THEY COULD NOT RUN A TOP 40 POP FORMAT ON IT. WCKS 93.1 FM KISS FM GAVE ON THE AIR ON 11/1/1988 WITH A HOT AC FORMAT. IT DID NOT WORK AND JONNHY PRICKLE LMA IT TO A COUPLE OF BROTHERS FOR A CHEAP 2,000 A MONTH ON 1/1/1991 AND WWZZ COUNRTY CLUB 93.1 WAS BORN. THE STATION DID SO WELL AGAINST WIVK, AS HIGH AS 5.1 IN ONE BOOK, THAT JOHNNY PRICKLE SAW A NEW WAY TO MAKE MONEY, COUNTRY WAS THE HOT THING AND HE WAS GOING TO GO FOR IT. SO IT TALKED TO THE BROTHERS AND TOLD THEM THAT HE WOULD TRADE THEM THE TOP 40 FORMAT FOR THE COUNTRY FORMAT AND GIVE THEM 50,000 TO BOOT AND NOW LMA THE STATION FOR 1,000 A MONTH INSTEAD OF 2,000 A MONTH. THEY COULD NOT SAY NO, SO ON 3/29,1993 AT 10 AM THE BIG SWITCH HAPPEN. THE WORST DAY IS KNOXVILLE RADIO HISTORY 3/29/1993. THE HIT KICKER 100.3 WOKI WAS BORN. JOHNNY HAD MAKE THE BIGGEST MISTAKE EVER. THE BROTHERS RAN OFF AT THE END OF 1993 AND ONCE AGAIN JOHNNY OWNED TWO STATIONS, WOKI 100.3, WWZZ 93.1 AND HE WAS LMA WKNF 94.3 TO SOUTH CENTRAL WHICH WAS ALTERNATIVE AND GAINING LISTENER EVERYDAY. ON 10//1/1997 THE HITKICKER WAS DONE NEVER SCORING ABOVE 4.0 IN ANY BOOK WHILE WWZZ 93.1 TOP 40 FORMAT WAS STILL HAVING BETWEEN 6.0 AND 7.5 EVERY BOOK. WOKI STUNTED FOR A WHILE PLAYING THE EAGLES " HOTEL CALIFORNIA OVER AND OVER AGAIN FOR 12 HOURS AND ON 10/2/1997 100.3 THE EAGLE WAS BORN. ON 11/1/1999 THE STATION WAS LMA TO THE OWNERS OF WIVK FOR 5,000 A MONTH AND ON 12/1/1999 WOKI 100.3 THE RIVER WAS BORN WITH A "AAA FORMAT THAT WORKED FOR A WHILE BUT THE OWNERS OF WIVK COULD NOT MAKE A PROFIT WITH IT. ON 11/1/1999 WWZZ WAS LMA TO THE OWNERS OF U-102 AND 97.5, FOR 3,000 A MONTH. THEY CHANGED THE CALLS TO WWST AND STAR 93.1 WAS BORN A TOP 40 FORMAT INSTEAD OF THE ROCK LEANING TOP 40 FORMAT IT HAD BEEN BEFORE. WHEN R&B AND RAP BECAME MORE POPULAR WITH THE WHITE AUDIENCE WWST AND WMYU FLIPPED AND STAR 102.1 WAS BORN AND STILL RUNS TODAY. SO IF YOU ADD IT ALL UP NOW, JOHNNY PRICKLE OWNS THREE STATIONS IS MAKING 11,OOO A MONTH IN LMA AND DOES NOT HAVE TO WORRY ABOUT THE RADIO BUSINESS ANY LONGER, JUST THE WAY HE WANTS. END OF STORY. GOOD LUCK IN GETTING WOKI I -100 BACK. WIVK AND IT OWNERS COULD CARE LESS. HOPE THIS HELPS OUT ALOT OF RADIO PEOPLE IN KNOXVILLE. PLEASE POST COMMENTS AND THANKS AGAIN FOR READING THIS AND TAKING TIME TO DO SO.