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Mario500
Guest
I noticed the new name a few days ago before discovering this article that explains the change:
"The Country Network Rebrands to ZUUS Country"
"The Country Network Rebrands to ZUUS Country"
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And with the new management came late night infomercials. :
Did the people at ZUUS remember their biggest chain, Sinclair pretty much let TheCoolTV go and didn't renew their contract when they added infomercials everywhere they could?
A few infomercials a day are fine. Block scheduling them in four-six hour intervals is why RTV these days is a network stuck on a few irrelevant low-power stations these days,
Did the people at ZUUS remember their biggest chain, Sinclair pretty much let TheCoolTV go and didn't renew their contract when they added infomercials everywhere they could?A few infomercials a day are fine. Block scheduling them in four-six hour intervals is why RTV these days is a network stuck on a few irrelevant low-power stations these days,
crainbebo said:
It must be pretty new. This article is the only thing I could find.
I guess YouTube doesn't count...
mrschimpf said:And with the new management came late night infomercials. :
A few infomercials a day are fine. Block scheduling them in four-six hour intervals is why RTV these days is a network stuck on a few irrelevant low-power stations these days,
Maybe TCN was bleeding money when ZUUS purchased them, and the only way to reduce the bleeding was to add infomercials. I doubt that will be enough for them though.
unclehonkey said:
And the purchase and insertion of infomercials is probably intended to pay off debts going back to the network's start in Birmingham five years ago. Judging from what I've heard here and there, it's a big hole to get out of, and having yet another country music channel with only 'keeping up appearances' connections to Nashville isn't going to help. And it hasn't helped that the ZUUS playlist might as well be the generic master Clear Channel 'new country' playlist with video, with the archived videos moving into non-prime periods.
M
Mario500
Guest
ZUUS has an official site on the World Wide Web.
mrschimpf said:And with the new management came late night infomercials. :
A few infomercials a day are fine. Block scheduling them in four-six hour intervals is why RTV these days is a network stuck on a few irrelevant low-power stations these days,
TV networks, like everything else, are businesses. They have people and bills to pay to keep things going. If the response ads they were airing aren't enough to pay the bills, maybe they can make up the difference by airing infomercials. If they can't, bills go unpaid, and eventually, the network ceases to exist.
As others have already pointed out, Sinclair dropped TheCool TV for not paying them. Sinclair doesn't give this airtime away for free, these networks have to pay for it (because they don't have a brand that pays for itself). Either they do that by letting the station sell and insert local ads, or they just write the broadcaster a check.
In the world of publicly traded companies and venture capitalists, everything has to have a return on investment. If not, then it doesn't happen, or is ended.
So I suppose no more country music by night at the max volume for me :-\mrschimpf said:And with the new management came late night infomercials. :
A few infomercials a day are fine. Block scheduling them in four-six hour intervals is why RTV these days is a network stuck on a few irrelevant low-power stations these days,
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