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The Craziest Infomercial on NYC TV

G

Gregg

It's got to be the Spanish-language infomercial for Major World, a Queens car dealership. It airs at various times overnight and weekend mornings on Univision 41 WXTV and Telemundo 47 WNJU.

It features a guy in a suit wearing a Burger King crown with a salsa band behind him singing in the Major World parking lot surrounded by cars. He keeps singing "Ma-hor World" over and over, pronouncing the J as an H. An accordian, a sax, guitars and bongos play behind him and a slightly overweight but pretty young woman with large breasts and long hair dances behind him in very very high heels wearing a very very tight black skirt. Baby got back, if you know what I mean. She also has a tierra on.

No one talks about the prices of the cars or what cars are available to be bought. I guess since the stock changes, they don't want to have to re-shoot the infomercial. For 30 minutes he sings, sometimes throwing his arm around various muscians behind him and having them solo. The hand-held camera zooms in and out on him, the muscians and especially the young woman.

And that's it. I have no idea how this brings customers into the showroom. I suppose the sight of a dancing young woman will stop a young man surfing through the TV channels late at night to watch for a few minutes. But how that motivates him to come to Major World to buy a car is beyond me.

Yet it must be successful. It's been running quite a few months now, if not longer.




Gregg
[email protected]
 
I have now seen the most wonderful thing on television ever. This man is the James Brown of Latino car dealers.

I also see a cottage industry in parodies coming up in 3...2...
 
Gregg said:
...a guy in a suit wearing a Burger King crown with a salsa band behind him singing in the Major World parking lot surrounded by cars. He keeps singing "Ma-hor World" over and over, pronouncing the J as an H... pretty young woman with large breasts and long hair dances behind him in very very high heels wearing a very very tight black skirt...
Click to expand...

Finally, a decent replacement for Flo from Progressive! :eek:
 
That infomercial is bizarre. I have caught it in bits and pieces many times while scanning the channels and wondered "What the ____ was going on???

It does get your attention even if you don't understand Spanish.

However, if I was in the market for a new car, and saw a dealer running that kind of advertising I would be sure to stay away. Shopping for a car, and dealing with slick sales types, can be a scary enough experience already, without knowing the dealer pays all that money to produce and run that clearly weird infomercial, and he has to make the money back on the cars he sells.

But, I don't live in Queens and probably don't understand the Hispanic culture well enough to understand.

One can only wonder what their next infomercial will feature, when this one runs its course. I predict non-stop bumping and grinding, from a bigger cast of "pleasantly plump" senoritas. No doubt, more guys will watch longer, but will they buy more cars???
 
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