DavidEduardo said:
2. There is very little listening to AMs outside their strongest contours. There is scant evidence that HD would interrupt any significant amount of listening in fringe areas, as there is not much listening to fringe signals at all, on AM or FM.
3. HD was just launched for the consumer last June. It is way too soon to decide if it will succeed or not, but hte indications are good. $99 receivers, third party chipsets, etc. Nearly 700 HD2 channels offer new free programming, and there will be 2000 HD staitons on i by year end. The FCC approval of HD and night AM HD may accelerate this. A year after CDs were announced, I paid $1400 for my first CD player. HD is way ahead in price and content.
As for #3, the price-point of HD radios is a myth perpetuated by the HD Radio industry - since consumers are not interested in HD Radio technology, no price-point will entice them to buy HD radios. HD Radio chips and licensing fees can run 1/2 the cost of HD radios - portable DAB receivers are at least $100. If table-top HD radios have problems receiving HD signals, with external antennas, just think what a challenge portable HD radios are going to be. You sound like a commercial for HD Radio - if this was such exciting technology, there would have already been substantial consumer interest/uptake. Do you really think that, for instance, gamers are going to spend $120 for a cheap HD Radio on sale, or buy two of their favorite PS3/Xbox 360 games ? Or, when new cellular phones arrive, such as the BlackJack with Wireless Internet, consumers would rather rush out and spend it on HD radios ?
As for #2, we'll see, when nightime IBOC lights up and the top rated AMs start losing listeners and drop in ratings - listeners will just abandon terrestrial radio, and move on to more exciting technologies, which many have already done. According to this RWOnline article, there is interference in fringe areas:
"Avoid the AM IBOC Train Wreck Ahead"
"WDMV (formerly WGOP), an AM daytimer on 700 kHz, is a typical example of a station recently impacted by digital interference. The station is located in Walkersville, Md., about 45 miles northwest of Washington, and is attempting to serve the greater Washington metro with most of the desired coverage well below its primary 5 mV/m contour strength.
"WKDL(AM) on 730 kHz, operating HD Radio from Alexandria, Va., immediately south of Washington, has been blamed for interfering with WGOP's secondary coverage contour that covers Arlington and parts of Alexandria."
"Before WKDL turned on HD Radio transmissions, WDMV apparently claimed more useful secondary coverage into the southwest Washington area suburbs. But this was essentially unprotected coverage it was fortunate to have in a market the station is not licensed to serve. Expecting a half-millivolt signal to deliver acceptable reception on AM in noise-polluted population centers is a rather tenuous enterprise at best."
http://www.rwonline.com/reference-room/guywire/gw-08-04-04.shtml
BTW, this article was brought to you by, "The IBOC Shill". Eventually, the HD Radio Alliance will find out the unimportance of fringe listeners.