Ummmmmmmm again I agree, not to sound like I'm kissing up to you or anything. Radio is becoming, actually has already become, a commodity that is bleeding talent at a profuse rate. Intelligent people, students of the medium, see the writing on the wall and understand that the USERS have done nothing but take. This behavior will continue until either the market implodes, which it will or the government steps in and reverses some major mistakes. My mind leans more towards the former.
Nobody has fun in radio anymore. Those that have been around it long enough to "remember" may still have a passion for it, but are no longer enjoying themselves. Look at the evolution of sales in the past decade or how technology that initially made our jobs easier is now eliminating jobs. How about broadcast engineers? Happy? I bet not. GM's...do they still exist? Nah. Now they're market/cluster managers that have MBA's, finance degrees and could give a sh*t about broadcasting.
Those who still romanticize radio just may find themselves out in the cold someday soon. Like Ummmmmmmm said, watch out for #1 or some spreadsheet toting investment banker might just take away your livelihood by surprise. Companies overpaid for stations all across the country and the fragmentation that's taking place is not helping. A downturn in the economy will make it VERY difficult for radio operators to service their debt and radio, like many other industries before it, will suffer the consequences of high debt, cost cutting and lower quality. It is hard to find anyone under 25, males especially, that are regular radio listeners.
***Flame retardant suit on***
Radio companies take advantage of the fact that people love the work. It runs in the blood but that shouldn't mean that it's ok to underpay and give absolutely no loyalty to people. Radio people are a commodity. If companies invested in their talent, radio would be in much better shape than it is today. Unfortunately the opposite is happening. Look at HD radio, 2-3 times the stations per market are now, or will soon be available. Are 2-3 times the jobs for talent available? No, and the quality of their product shows it. If things keep going the way they're presently going radio won't need me, you or anybody else on this board. That's why the smartest people in this business are keeping their eyes open and taking advantage of opportunities that give them control of their own futures.
BTW, this isn't just about talent either. Sales people are in the same boat. In a few years (if it's not already available) agencies will be able to log on to a corporate sales site, pick their spots, demos and dayparts and click the purchase button. They'll be able to mp3 the produced spots straight to the production director and boom...buy is placed. This won't replace all sales people but I guarantee there will be far fewer jobs in that field as well.
Bottom line. The only person who's going to cover your a$$ is you. Don't rely on the beancounters to keep you around because you love the work or you're a good person. Their need to increase profits and reduce operating costs will always be the determining factor if you're employed or not.
[/quote]