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The Death of AOR and Smooth Jazz...see any parallels????

A

AC Tones

I found a thread on the Kentucky board and attached the Billboard magazine containing the article it spoke of. VERY interesting, as I think it is very applicable to what happened to our format (although it speaks to the death of AOR and how consultants hastened it). I, for one, loved the creativity and diversity of AOR, and my strategy is to find a way to stream an AOR-version of cjazz, although in some ways I have been doing that for awhile. But my point is, there are a number of great tunes that got and continue to get squeezed out by consultants' propensity to go the "safe" route versus the "creative" route. It's nice to see we are not the only ones who feel this way. Radio insiders were feeling this way 30 years ago with another, once-popular alternative format for adult listeners.


http://books.google.com/books?id=GC...Format Consultants: AOR Boon or Bane?&f=false
 
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