• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

The Demise of Pittsburgh's FM Dial

Sorry for getting back to the original point, but my Pittsburgh days only go back as far as Phar-mor.

I think that just as music on AM radio gave way to FM starting about 35 years ago, now music on FM is giving way, too, especially when it comes to the stuff that appeals to younger demos. When people under the age of 30, if not 35, listen to music nowadays they listen on their ipods after they've found their favorite new groups/songs online. I know it's a small sample size, but I have 2 boys in their 20s and that's what they and their friends do. When they listen to the radio, it's mostly for Sports play-by-play and sportstalk.
 
Seasoned Vet said:
Sorry for getting back to the original point, but my Pittsburgh days only go back as far as Phar-mor.

I think that just as music on AM radio gave way to FM starting about 35 years ago, now music on FM is giving way, too, especially when it comes to the stuff that appeals to younger demos. When people under the age of 30, if not 35, listen to music nowadays they listen on their ipods after they've found their favorite new groups/songs online. I know it's a small sample size, but I have 2 boys in their 20s and that's what they and their friends do. When they listen to the radio, it's mostly for Sports play-by-play and sportstalk.
Click to expand...

You still have a captive "listen at work" audience that doesn't really have the luxury of listening to an iPod while on the job. Secondly, with the older demos we have here, no one seems to be willing to tri-sect their stations to reach every listening audience imaginable. 18-49, 25-54, and 35 plus. A station to fit every advertiser need. We did this when I worked at Entercom in the early 90s...WEEP had the top end, DSY for the 25-54, and XRB for the younger crowd (at least that's what it was SUPPOSED to be) :D.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom