Unfortunately the word “family” has become an extreme right-wing dog whistle for an authoritarian and patriarchal societal structure in which husband/father figures have iron-fisted dictatorial control over blindly submissive women and children.
If you start hearing religious types blathering about “family”, rigorously ignore and avoid them.
Everyone uses the word "family" politically. Not just right wing religious nuts. And being that this thread is about several Christian radio networks and programs, I think the extremist use of "family" doesn't apply as much as you think.
Elizabeth Warren -- who is as far from being a religious nut as you can get -- when she was running for President in 2016, used the term "working family" or "working families" about 80 times in just one or two exchanges. The term is even mentioned in the Democratic Party Platform several times. Obviously, the concept of "family" is a big deal politically, and it's used for political means just like a lot of other push-button, or bread and butter issues. Then you have the fact that what constitutes a "family" has changed over the past couple of decades, and obviously not all people accept the changes, but they're there and no one's turning the clock back.
And contrary to the assertion here that all of the religious organizations we are discussing in this thread -- or Christian radio in general -- are promoting an authoritarian and patriarchal structure, if one actually listened to the programs they would find out that in many of these programs the reverse is the case.
When my mother was still alive, and was ill and living with me, I used to have the radio on the Christian teaching stations 24/7, at least a few days a week, because Mom liked the programming. She also liked NPR. So it was a mix. Consequently, I heard a LOT of Christian, protestant radio programming.
Extremely rarely did I hear the patriarchal/authoritarian model being preached. Maybe 95% of the time it was the exact opposite. Phrases like "mutual submission" -- both spouses being completely equal, in other words -- were taught by most of the 'family' oriented programs I heard. I heard this concept being taught on programs like Focus On The Family even. And I think they're considered 'evangelical' or fundamentalist.
As for some of the conservative
political nuts? Yes, they tend to use the term "family" to push a politically "traditional" agenda, as if they're trying to take us backwards. I've seen it from guys like Charlie Kirk and Matt Walsh. They think we can turn the clock back to 1953. News flash: ain't happening.
But I didn't hear such crap on Christian radio all that much. Then again, what plays on Christian, evangelical radio in Seattle may be different than what one would hear in Nashville or Montgomery, or parts of Oklahoma and Texas. So there's that.
As for the notion of churches dying, it's the internet, which has not only changed media, it's changed work, retail, business in general, and even changed the concept of community-based associations like church. You don't need to go to church. You've got podcasts and live streaming instead.