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The difference between WSB and GST

L

LarryTheDrunk

Guest
Love or hate the numerous personalities that have come thru the doors of WSB, the talent they have picked in the last 20 years have generated attention and moved the station forward to what it is today. Bringing Boortz on board was a stroke of genius. Didn't he replace Ludlow Porch? That was brilliance. GST just keeps throwing stuff against the wall and hopes something sticks, unfortunately nothing ever does.
 
> Love or hate the numerous personalities that have come thru
> the doors of WSB, the talent they have picked in the last 20
> years have generated attention and moved the station forward
> to what it is today.



This May be true, but you must admit, the lack of signal on 640 is one other thing that kills this station, why would you want to listen to news on a station full of static, and a weak signal, when you can hit a strong powerful signal like 750? There are numerous things to count, but signal is a strong point.<P ID="signature">______________
"Am Top 40 radio was the best"/Long Live 79 WQXI
Atlanta Georgia...........</P>
 
I'm listening to 920 more and more

> > Love or hate the numerous personalities that have come
> thru
> > the doors of WSB, the talent they have picked in the last
> 20
> > years have generated attention and moved the station
> forward
> > to what it is today.
>
>
>
> This May be true, but you must admit, the lack of signal on
> 640 is one other thing that kills this station, why would
> you want to listen to news on a station full of static, and
> a weak signal, when you can hit a strong powerful signal
> like 750? There are numerous things to count, but signal is
> a strong point.
>
I've found myself on WGKA - 920 more and more. I really like their morning traffic with trip times and airport reports. I'll usually listen to them in the AM, check out Clark on WSB, then flip between Kimmer and others in the afternoon on the drive home.
 
> This May be true, but you must admit, the lack of signal on
> 640 is one other thing that kills this station, why would
> you want to listen to news on a station full of static, and
> a weak signal, when you can hit a strong powerful signal
> like 750? There are numerous things to count, but signal is
> a strong point.
>
If it's the signal that's really hurting WGST, wouldn't it be better for them to approach news/talk (if they stick with that as a format) in a way that appeals better toward listeners inside the perimeter? <P ID="signature">______________
What, you were expecting me to make sense for a change?</P>
 
> Love or hate the numerous personalities that have come thru
> the doors of WSB, the talent they have picked in the last 20
> years have generated attention and moved the station forward
> to what it is today. Bringing Boortz on board was a stroke
> of genius.

I'm not sure how much genius is required to hire a guy who has high ratings on your competitor and pay him more money than the competitor is able to do.

WGST's problem is its nighttime signal; the daytime signal is competitive. To most of its target audience, WGST is a daytime station. WSB is always there with a big clear signal.

If WGST still simulcasted with an FM, it would have a fighting chance.
 
Why doesn't CCU try for a power increase?

The dominant Class A station on 640 is KFI, Los Angeles.

CCU OWNS KFI.

Nothing to stop them from taking KFI directional with a null toward Atlanta.
Sure they'd lose a little coverage in the desert at night. So what if Phoenix can't hear them any more? Phoenix has its own CC talker with all the same shows.

CCU then has enough bucks to buy up most or all of the little Class B's licensed by the FCC in the early 80's on 640, in places like Fayetteville NC,
Wildwood FL, and Royal Palm Beach, FL. It already owns WHLO in Akron.

Then put GST on six towers west of Atlanta and send 50 kW blasting toward the metro at night. Problem solved.

Or an even simpler solution. Buy 650 in Nashville. Move it to Atlanta. Let the Opry fans scream. They have their own channel on Sirius now. Let them get the Opry there.

Here's another idea. Buy 550 in Gainesville. Move it BACK (it was originally WCON) to Atlanta. Six towers in Cobb County someplace. 50 kW directional down I-75. CCU owns 540 in Columbus. Move that to the 640 frequency. Buy out 550 in Jacksonville fl if necessary. That would also allow CCU's talker in Orlando to open its day pattern just a bit.

The question is, if GST were 50 kW fulltime, would their programming be good enough to compete with WSB? Braves and CTC versus reruns? Would it help GST garner more audience in morning drive?
 
Re: I'm listening to 920 more and more

Thanks for your comments, Chris Monroe.

> > > Love or hate the numerous personalities that have come
> > thru
> > > the doors of WSB, the talent they have picked in the
> last
> > 20
> > > years have generated attention and moved the station
> > forward
> > > to what it is today.
> >
> >
> >
> > This May be true, but you must admit, the lack of signal
> on
> > 640 is one other thing that kills this station, why would
> > you want to listen to news on a station full of static,
> and
> > a weak signal, when you can hit a strong powerful signal
> > like 750? There are numerous things to count, but signal
> is
> > a strong point.
> >
> I've found myself on WGKA - 920 more and more. I really
> like their morning traffic with trip times and airport
> reports. I'll usually listen to them in the AM, check out
> Clark on WSB, then flip between Kimmer and others in the
> afternoon on the drive home.
>
 
Re: Why doesn't CCU try for a power increase?

> The dominant Class A station on 640 is KFI, Los Angeles.
>
> CCU OWNS KFI.
>
> Nothing to stop them from taking KFI directional with a null
> toward Atlanta.
> Sure they'd lose a little coverage in the desert at night.
> So what if Phoenix can't hear them any more? Phoenix has its
> own CC talker with all the same shows.
>
> CCU then has enough bucks to buy up most or all of the
> little Class B's licensed by the FCC in the early 80's on
> 640, in places like Fayetteville NC,
> Wildwood FL, and Royal Palm Beach, FL. It already owns WHLO
> in Akron.
>
> Then put GST on six towers west of Atlanta and send 50 kW
> blasting toward the metro at night. Problem solved.
>
> Or an even simpler solution. Buy 650 in Nashville. Move it
> to Atlanta. Let the Opry fans scream. They have their own
> channel on Sirius now. Let them get the Opry there.
>
> Here's another idea. Buy 550 in Gainesville. Move it BACK
> (it was originally WCON) to Atlanta. Six towers in Cobb
> County someplace. 50 kW directional down I-75. CCU owns 540
> in Columbus. Move that to the 640 frequency. Buy out 550 in
> Jacksonville fl if necessary. That would also allow CCU's
> talker in Orlando to open its day pattern just a bit.
>
> The question is, if GST were 50 kW fulltime, would their
> programming be good enough to compete with WSB? Braves and
> CTC versus reruns? Would it help GST garner more audience in
> morning drive?
>
I agree. For a Metro this huge--you have to have a 50kw full time.
Atlanta always gets screwed by the podunk towns hundreds of miles away.
 
Re: I'm listening to 920 more and more

> Thanks for your comments, Chris Monroe.
>
Doesn't Matter whom wrote the comments, they are true. 920 has a good on air product, thier news sounds better, the programmimg is truly better, and WGST, Just cant stand up to it. Isnt it odd a large media monopoly owns them, and they cant deal with other stations, not even smaller ones like WGKA. Morning in america with Bill Bennett, is a tad annoying, But for the most part great programimg, with great news sounder packages, Chris sounds good, and GST, as usual sounds, well horrid. I really think WGST is now Dead. Even if the cc powers that be tried millions of ways to change it, unless it gets a power increase, then forget it. Kill it, and do something diffrent. WGKA is the second choice, where WGST used to be. Second is good, but last-Forget it.
What we could do is sell off to the hispanic crowds, and let them enjoy its
low power signal. Hell they would make a fortune with this frequency. Lets face it Hispanic radio is the in thing, they outnumber most of us, and they do have spendable incomes. Either this , or flip it religious. <P ID="signature">______________
"Am Top 40 radio was the best"/Long Live 79 WQXI
Atlanta Georgia...........</P>
 
Re: I'm listening to 920 more and more

> Thanks for your comments, Chris Monroe.
>
Haaaaa! I WISH I were Chris Monroe. He's got some pipes. However, not being Chris Monroe is probably for the best since I think my husband would find that a bit awkward.
 
Re: I'm listening to 920 more and more

WGKA has not showed up in a full ratings books for almost a year. WGST hovers around #.# to #.#. GST is not close to its glory days but WGKA is not really that much of threat.

The real problem for WGST is WSB.



> > Thanks for your comments, Chris Monroe.
> >
> Doesn't Matter whom wrote the comments, they are true. 920
> has a good on air product, thier news sounds better, the
> programmimg is truly better, and WGST, Just cant stand up to
> it. Isnt it odd a large media monopoly owns them, and they
> cant deal with other stations, not even smaller ones like
> WGKA. Morning in america with Bill Bennett, is a tad
> annoying, But for the most part great programimg, with great
> news sounder packages, Chris sounds good, and GST, as usual
> sounds, well horrid. I really think WGST is now Dead. Even
> if the cc powers that be tried millions of ways to change
> it, unless it gets a power increase, then forget it. Kill
> it, and do something diffrent. WGKA is the second choice,
> where WGST used to be. Second is good, but last-Forget it.
> What we could do is sell off to the hispanic crowds, and let
> them enjoy its
> low power signal. Hell they would make a fortune with this
> frequency. Lets face it Hispanic radio is the in thing, they
> outnumber most of us, and they do have spendable incomes.
> Either this , or flip it religious.
>
<P ID="edit"><FONT class="small">Edited by Braswell on 12/05/05 11:28 PM.</FONT></P>
 
Re: I'm listening to 920 more and more

> WGKA has not showed up in a full ratings books for almost a
> year. WGST hovers around #.# to #.#. GST is not close to
> its glory days but WGKA is not really that much of threat.
>

Actually WGKA showed up in a couple of ratings books earlier this year with either #.# or #.# shares. Then again, it's quite easy to overlook this since it has been rare for them to show up at all.

As far as WGST, they will NEVER, NEVER compete, unless they get some competent people running that outfit over there (instead of Cheap Channel) and upgrade their porous audio quality and their 1-285 nighttime signal. <P ID="edit"><FONT class="small">Edited by Braswell on 12/05/05 11:31 PM.</FONT></P>
 
Re: I'm listening to 920 more and more

It has to be the heritage and the signal of WSB. Their prgramming is no better than WGST. I just can't get used to a news station only doing 2-3 minutes at :00 and :30.

rick
 
Nobody is going to listen to crappy programming JUST because it comes in clearly.

WGST, under different management 15 years ago, got # shares with the exact same signal it has now.



> > Love or hate the numerous personalities that have come
> thru
> > the doors of WSB, the talent they have picked in the last
> 20
> > years have generated attention and moved the station
> forward
> > to what it is today.
>
>
>
> This May be true, but you must admit, the lack of signal on
> 640 is one other thing that kills this station, why would
> you want to listen to news on a station full of static, and
> a weak signal, when you can hit a strong powerful signal
> like 750? There are numerous things to count, but signal is
> a strong point.
>
<P ID="edit"><FONT class="small">Edited by Braswell on 12/05/05 11:25 PM.</FONT></P>
 
>
> I'm not sure how much genius is required to hire a guy who
> has high ratings on your competitor and pay him more money
> than the competitor is able to do.

fair point
>
> WGST's problem is its nighttime signal; the daytime signal
> is competitive. To most of its target audience, WGST is a
> daytime station. WSB is always there with a big clear
> signal.

blaming signals always seems like a weak excuse for poor performance, GST's issue is the programming, look at the fiasco this year with the mid-mornings..
>
> If WGST still simulcasted with an FM, it would have a
> fighting chance.
>
not without good talk shows.
 
Re: I'm listening to 920 more and more

> > WGKA has not showed up in a full ratings books for almost
> a
> > year. WGST hovers around #.# to #.#. GST is not close to
>
> > its glory days but WGKA is not really that much of threat.
>
> >
>
> Actually WGKA showed up in a couple of ratings books earlier
> this year with either #.# or #.# shares. Then again, it's
> quite easy to overlook this since it has been rare for them
> to show up at all.
>
> As far as WGST, they will NEVER, NEVER compete, unless they
> get some competent people running that outfit over there
> (instead of Cheap Channel) and upgrade their porous audio
> quality and their 1-285 nighttime signal.
>

I don't think the news on gka is that good, as a matter of fact they are behind on every story. I don't think they even do there own news isn't it outsourced to metro networks? If so that explains why they are so far behind in news.
<P ID="edit"><FONT class="small">Edited by Braswell on 12/05/05 11:33 PM.</FONT></P>
 
> >
> > If WGST still simulcasted with an FM, it would have a
> > fighting chance.
> >

wasn't that already tried (105.7) ... hello?
 
Lack of signal?

In 1992, when GST landed the Braves the first time, they got a #. Today they're at...what...a #.#?<P ID="edit"><FONT class="small">Edited by Braswell on 12/05/05 11:22 PM.</FONT></P>
 
> Lack of signal?
>
> In 1992, when GST landed the Braves the first time, they got
> a #. Today they're at...what...a #.#?
>

For the record, I believe WGST had a #.# share 12+ in the summer book. And yes, WGST has a very good daytime signal; the problem is at night.

The Atlanta radio landscape has changed dramatically since 1992. Numerous stations have signed on since then. And back then, WGST was the only Braves station. Today 96 Rock is the primary Braves station.

And you could argue that WSB is the station with the listeners once at WGST. But in addition to the many new stations being a factor, the population is much more spread out than it was then. To virtually anyone outside the Perimeter, WGST is a daytime station. There is no daytime AM station in any market in the U.S. that has competitive ratings these days.<P ID="edit"><FONT class="small">Edited by Braswell on 12/05/05 11:16 PM.</FONT></P>
 
WGST was not "the only Braves station" from 1992-1994, WPCH carried the night games.

> The Atlanta radio landscape has changed dramatically since
> 1992. Numerous stations have signed on since then. And
> back then, WGST was the only Braves station. Today 96 Rock
> is the primary Braves station.
 
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