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If you want to play a bsically soft oldies format like WDUV, Marvin is a real throwback to guys like "Handsome Harry Harrison" and "Dandy Dan Daniels". " Marvelous Marv" is in that league. As I said, I don't know him, but I think he is a great fit with WDUV music and IF he wants back in, why not add him to WDUV? That is my only oint.
In a previous era when stations had more budget you might see a move like that. Your post does touch on the original posters question. Q105 had their best classic hits book ever this summer. Some of their gain could have came at the expense of WDUVs younger end. Some might joke that WDUVs younger audience is in their 70s, but they sometimes do surprisingly well 25-54 such as in the Spring book.
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