The East Valley Radio Network

[radioiscrack]

Wednesday, December 27, 2006

For Immediate Release
New East Valley Radio Network Targets Largest Segment of Phoenix Metro

On January 8th, 2006, The East Valley Radio Network will debut 2 hours a day on KAZG-1440AM in Phoenix and webcast 24/7 at www.eastvalleyradionetwork.com . The network presents daily news, talk, information and entertainment all focused on the East Valley of the Phoenix metro, an area with a population of 1.2 million people, the largest segment of the metropolitan area.

The network will begin by featuring The Scott Anderson Show on KAZG from 3 pm-5 pm Monday Thru Friday and simulcast on the web. EVRN CEO Anderson was last heard doing midday talk on Dallas/Ft. Worth talker KLIF-AM before returning to the Phoenix area. He promises up-to-the-minute newsmaker and celebrity interviews, his take on all local issues and a variety of special features having to do with living and working in the East Valley. He plans to move the show around the East Valley to experience the most local flavor. Anderson said, “This is not going to be the typical political caller-driven show. That has become a terrible trap for talk radio, because you’re only as good as your callers, and frankly, about 3 in ten have an original take on any subject. I’d rather call out and talk to people who have a real story to tell.”

Anderson went on to say that future network shows will focus on lifestyle topics that matter to today’s Arizonans in the East Valley including music, dining, shopping, even religion, on weekends. “If it doesn’t affect the East Valley, we won’t talk about it. This is the first radio network created to address not a demographic or psychographic group, but a geographic area within a major market. Reaction has been very positive!”

OK, the chum's in the water...have fun!

Scott

 

[ajhenderson]

Has always seemed like rapid growth expanding the boundaries of the populated metro would eventually make this a good option for the 1310s and 1150s. It's not that 1440 is an east valley station, at least not from 3-5pm, it's just the cheapest place to buy time.

 

[oldiesfan6479]

It's certainly not an East Valley station after 5:45pm (in January).

Any truth to the rumor that the inaugural broadcast's topic will be
"best lumberyards of the East Valley"? ;D

 

[KeithE4]

Any truth to the rumor that the inaugural broadcast's topic will be
"best lumberyards of the East Valley"? ;D

Is it sawdust where you are?

 

[zumahans]

I'm sure glad someone realizes that the endless miles of stucco sprawl, strip malls and trailer parks in the East Valley have separate issues, controversies and from the endless miles of stucco sprawl, strip malls and trailer parks in the West Valley.

Maybe they can swap news actualities with KIKO in Globe.

 

[Legend City]

Pat McBland can do a show from the lumberyard and talk about the time him and Wallace and Ladmo did a show at the former Round-Up drive in theatre behind there.

And Preston can bore us all to death.

(lets see, what else gets Zuma mad?)

 

[radioiscrack]

Good one about the lumberyard......but here's just an update re: the East Valley:

Cities include: Carefree, Cave Creek, Scottsdale, Tempe, Ahwahtukee, Chandler, Mesa, Queen Creek, Fountain Hills, Gilbert, Gold Canyon, Apache Junction.

Okay, a couple of sleepy ones in there, but I think you'd agree it includes some pretty together and upscale places as well.

By the way, my first show will NOT be about lumberyards...it will be "Best Starbucks locations and why?"

Next day "What EV city needs an In and Our Burger the most?"

Who says I can't program talk?

Hogs and Quiches,

Scott Anderson

Democracy is the theory that the common people know what they want, and
deserve to get it good and hard.
- H. L. Mencken

 

[KOHS]

My sources tell me the network will feature a show called "Better Parks and Trailers," with thrilling topics like: Mobile home or trailer?; Single, Double or Triple-Wide?; Rock garden or Pink Flamingos?; Chia Pet or Sea Monkeys?

Definitely a show with visuals made for radio!!!

 

[brian4]

I guess this is a good idea. Something different that could possible stick out among all the other formats. But what would I know? I'm just a country bumpkin living in the cotton fields in the West Valley. Well, they uprooted the fields and built WESTGATE and the UofP STADIUM.

Isn't the majority of the Valley growth happening on the west side? Would you believe that people are complaining that ASU West (Thunderbird and 51st Ave) isn't West enough?

Good luck, Mr. Anderson. I'm sure one of your first advertisers will be the East Valley Tribune.

Cities include: Carefree, Cave Creek, Scottsdale, Tempe, Ahwahtukee, Chandler, Mesa, Queen Creek, Fountain Hills, Gilbert, Gold Canyon, Apache Junction.

You didn't mention Paradise Valley.

 

[radioiscrack]

You're right, Brian, I DID miss Paradise Valley...Higley, too. Not to put too fine a point on it, you have Sun Lakes, Guadalupe and the various Native American reservations......but I was just naming as many as came off the top of my head. The East Valley Partnership counts 13 cities if I remember correctly.

The West Valley will have their own station/network, you can bet on it. Even if on the web.

Internet streaming regularly outpaces broadcast in numbers of listeners. Chuck Artigue showed me his internet numbers for KUPD and KSLX and they are phenomenal.

Each broadcast station now has the ability to broadcast 7 additional HD stations if they want to...most won't. That would cut up the broadcast ad pie too skinny. But at some point, just as with cable TV, there will be much more variety in radio, and geographics makes as much sense as demographics as a way to view programming, so expect more diversity sooner than later.

Scott Anderson

 

[AZJoe]

I guess this is a good idea. Something different that could possible stick out among all the other formats. But what would I know? I'm just a country bumpkin living in the cotton fields in the West Valley. Well, they uprooted the fields and built WESTGATE and the UofP STADIUM.

Isn't the majority of the Valley growth happening on the west side? Would you believe that people are complaining that ASU West (Thunderbird and 51st Ave) isn't West enough?

Good luck, Mr. Anderson. I'm sure one of your first advertisers will be the East Valley Tribune.

Cities include: Carefree, Cave Creek, Scottsdale, Tempe, Ahwahtukee, Chandler, Mesa, Queen Creek, Fountain Hills, Gilbert, Gold Canyon, Apache Junction.

You didn't mention Paradise Valley.

Have you been to Gilbert, Queen Creek, Johnsons Ranch and AJ lately? Gilbert is still is the fastest growing city in the USA! No, the East Valley hasn't stopped growing, BOTH west and east are growing.

 

[zumahans]

Paradise Valley is not east valley.

East Paradise Valley is still North Valley.

Except for that little piece of The Town of Paradise Valley that stretches east of Scottsdale Road. That part of Paradise Valley is somewhat East Valley, but more North Valley.

Is Scottsdale East Valley? With the mighty 1440 blowtorch in Scottsdale, maybe there is creeping East Valleyization to the west.

Sort of like Valley Fever with less phlegm.

 

[rockjock420]

Hasn't Scottsdale always been considered the east valley? It has the east valley area code. Since the valley keeps expanding east, I guess it makes less and less sense to call cities like Tempe and Scottsdale "East Valley". The same goes for the trailers and shantytowns of the west side no doubt. That last sentence will make some people unhappy I'm sure, but as someone who lives in AJ, you know I can't be serious. At least it's west apache junction!

 

[KeithE4]

Paradise Valley is not east valley.

East Paradise Valley is still North Valley.

And, despite being in the 480 area code and being a part of school districts based in Tempe, the Ahwahtukee Foothills area isn't in the "East Valley" either. It's a part of the city, not an East Valley suburb. Its ZIP codes begin with 850, not 852 (which doesn't necessarily signify "East Valley" either).

And since part of it is west of Central Avenue (it ends at 19th Ave., soon to expand to 27th Ave.), could that part of town be called part of the West Valley as well? Nope.

 

[zumahans]

An area code does not a region make. Flagstaff and Yuma share the same area code.

 

[KeithE4]

Hasn't Scottsdale always been considered the east valley? It has the east valley area code.

I believe Scottsdale south of approximately Shea Blvd. has always been considered East Valley. North of there is just called North Snobsdale. ;D

The part of the city north of Union Hills and east of (I think) 7th St. is also 480. That area is definitely North, not East. The northern border of the 602 area code is Union Hills Dr. and the southern border is South Mountain, which puts quite a bit of the city in 480 and 623. I don't believe any part of the City of Phoenix is considered East or West Valley.

Cave Creek, Carefree, Rio Verde, and Fountain Hills are also in 480 and are not considered part of the East Valley. Same goes for the part of Ahwahtukee west of Central Ave., which is also 480 despite being on the "623" side of town.

And Zumahans is right - an area code doesn't define a region. Neither does a ZIP code. Most of Pinal County's ZIP codes start with 852 and they're not in the East Valley. Yuma's starts with 853 and it's about as close to San Diego as it is to the West Valley area of metro Phoenix.

 

[rockjock420]

Area code aside, has Scottsdale not always been considered a part of the east valley?

 

[KCIR]

Scottsdale has always been its "own animal," I believe-- ,

Look at the Tribune newspapers, "East Valley" and "Scottsdale"

Paradise Valley has never been part of the East Valley

Besides, isn't this a radio board, not a geography or zip code or area code debate?.

 

[Legend City]

There really are 2 scottsdales, the one that juts all the way out to 56th ST and Thomas and Indian School and 64th and McDowell, all the way to the Indian res on Pima that goes north to Shea. Its the working Scottsdale, full of normal folk.

Then you have the N. Snottsdale, from Shea to the pristine desert (which borders the homes that used to be pristine desert, occupied by the folk that wonder where the desert went). N. Snottsdale folk consider it an honor to pay 25 cents more per gallon of gas. The only person of color they run into is their gardener which would make them smile, but they have so much botox in them, they resemble an Easter Island Moai. N. Snottsdalians blanch at the fact that there is a whole other area of Snottsdale out there that dares to live off of their highly prized name.

I highly doubt these folk would ever lower themselves to listen to (gasp!) AM radio. :

 

[zumahans]

Having grown up three houses inside the Phoenix line, at 60th Street and Osborn, and being a Scottsdale High / Scottsdale CC grad:

Scottsdale most assuredly was NOT considered east valley in the past. The East Valley was Tempe and Mesa and not much else.

BTW: 56th and Indian School is 4 blocks into Phoenix. Scottsdale goes to 60th street and Indian School south ofr the canal. North of the canal, Phoenix goes east to 64th Street.

There are several houses on Hollyhock Street and Rose Garden Lane that are split right down the middle by the city limits.

The East Valley? It's all south of the Salt: Tempe and parts east.