That was an owner and General Manager ago. From what I understand, current management is committed to the alt-rock format as long as it makes money and fills a format void.Gyron said:or until 103.9 purchases the proven 92.3 format from BonnEmmis and ditches the Edge for Hip hop :Seeing as it's what they did to get the EDGE format when 106.3fm went espanol!
Seeing as it's what they did to get the EDGE format when 106.3fm went espanol![/quote]That was an owner and General Manager ago. From what I understand, current management is committed to the alt-rock format as long as it makes money and fills a format void.[/quote]And which will pull more dollares? Alt-rock or an established hip hop?-30-The 103.9 signal is most powerful in the east Valley, and since their target audience seem to be ASU students and people in their early 20's living/working in the Scottsdale/Tempe area, that shouldn't be a problem. The Edge's promotion strategy functions on a "grass roots" level (meaning, word of mouth from listeners), except for the contest tie-in they have with the local WB TV station. With iPods and satellite radio becoming more widely accepted among the core demographic of alt-rock radio, that might be another factor.marko83 said:
You're kidding, right?That station is terrible. The imaging makes no sense, and it copies other rock stations in Phoenix. That'll really set yourself apart from the other stations! The music selection and scheduling is horrendous. Most of their jocks are good, but there are a couple that are just plain BAD. The Edge isn't one of the BEST programmed stations, it's one of the WORST!hotpatrick2004 said:
Louisville is market 55, Phoenix is mardet 15. You would think there would be a better alt station in 15. Especially with NO competition. But they play a LOT of active rock, and it's going to drown them. KUPD will never be beat. NEVER. They have too much heritage for a weak signaled alt station to take them down.Now as far as the PD/MD situation at the Edge. Do you even listen to the station? You can't if you think it's well programmed. There are scheduling train wrecks every hour. Not to mention the fact that there are ZERO risk songs on the playlist. They only go by research, and that makes for a pretty crappy station.hotpatrick2004 said:
You like the All 311/Authority Zero/Phunk Junkeez/Jack Johnson Lunch Hour?It's one of the worst lunch hours in the Valley!If you want to listen to a good lunch hour, check out Power. Their "Old Skool Lunch" and in particular "West Coast Wednesdays" is really good. You hear hip hop there that you wont hear any other time. Not like the All Request Lunch where you just hear the same damn thing over and over and over and over...it should be called the All Stoner Hour.Caller: Play whatever you want to, Robin. You're Hot!!!!!Robin: Oh, okay, i'll play something really deep from 311. How about "Amber". Cause you never hear that song anymore!!!!Yeah, that's unique programming.hotpatrick2004 said:
Glad I could make you laugh. That's half the point of these boards, right?If I was programming the Edge I would take it back about 8 or 9 months to when it was still a psuedo-neo station. Get rid of all things acitve (10 years, default, flyleaf, three days grace, et al). KUPD is the king of active, the Edge has always failed when trying to go up against them (remember 99-00?), let them have the active rock. The Edge should be an alternative to KUPD, not KUPD lite.Remember when the Edge had some 20 Nirvana songs in rotation, a bunch of Pixies, the Cure, Social Distortion, Pearl Jam, etc.? That's what got the station above a 2.0 for the first time ever. I don't know why they abondoned that niche format, it seemed to be doing really well for them. I guess the new ownership didn't like having a station on the up-and-up and would rather have a floundering station that will live in the shadow of KUPD forever. Any active that I happened to keep, Rage Against the Machine, System, Tool, would probably be day parted. The Edge won't be successful if they aren't getting in office listeners, and they won't get in office listeners if they keep playing metal during the day. I know a lot of people aren't fans of day parting, but I am. The Circle K crowd wants rock on their alternative station, the 9 to 5 crowd doesn't.The simple answer is that I would program it as if it were actually an alternative station. Active rock is killing alternative all over the place, and Phoenix is not exception.hotpatrick2004 said:
