• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

The effect of people meeters on how we program

T

theradioguy2004

Guest
Another advantage of ratings being determined by diary keepers or over the phone surveys was we could do a lot to make real listening time more than it was by creating reported listening time.

For example for a time were there were at least 2 of any stations in a market doing the same format one of them would run promos saying when you heard certain songs they played in a montage you were listening to that station in an effort to get people listening to the competition to write down the station that ran the promos call letters. This kind of programming seems like it would not work with people meters. With people meters you still need to keep people listening to you station but it seems like the rules will change. I would like to hear comments from other people on this.
 
Jeff Rivers said:
Another advantage of ratings being determined by diary keepers or over the phone surveys was we could do a lot to make real listening time more than it was by creating reported listening time.

For example for a time were there were at least 2 of any stations in a market doing the same format one of them would run promos saying when you heard certain songs they played in a montage you were listening to that station in an effort to get people listening to the competition to write down the station that ran the promos call letters. This kind of programming seems like it would not work with people meters. With people meters you still need to keep people listening to you station but it seems like the rules will change. I would like to hear comments from other people on this.
Click to expand...

Methodology tricks never worked, although many thought they did. Time warping, burrying stopsets deep in the quarter hour, etc., are simply not effective. And in the PPM, good programming in all dayparts wins, just like the diary. Cume goes up on most staitons, TSL goes down, and shares are quite similar. Morings is vastly less important, so look for enhanced mid-days and afternoons and weekends.

A good start is going to www.arbitron.com and taking the on line PPM courses. They are free and anyone can take them.
 
The end result will be radio programmed more for the ear than for the goofy hoops of an antiquated diary method.

Meantime, smaller markets that won't see the PPM until 2009 or more will be forced to pay more money to Aribtron.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom