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The Election: A Boon to Sirius XM and online streaming?

F

FreddyE1977

Was curious about everyone's thoughts as to whether the just completed election season provided
a boost to Sirius XM and online streaming services.

I know that personally I reached a point where I just could not stand to sit through
one more horrible political ad! I am in Pennsylvania where there was a tight Senate
battle between Pat Toomey and Katie McGinty. These two were bludgeoning each other
on the airwaves with such vigor that I started lunging for the dial any time these ads
started to play.

I actually renewed the dormant subscription to Sirius XM in my vehicle, and started streaming
a lot of music at home. A first for me as I am over 50. Have to admit, I kind of liked the
experience.

On TV as well I switched to movies. Think I watched every video in the collection.
Tried to watch the World Series, but every half inning the Toomey-McGinty battle would
rage for 2 1/2 minutes.

Do you think this election, and particularly the ads, steered any audience away from broadcast
radio and TV? And if it did, will those effects be lasting?
 
My radio listening was not affected because one of the joys of HD radio (to which I listen exclusively) does not air many commercials, political or otherwise.

TV is another story. Virtually every program except some live sports aired in our house is now commercial-free. Tried watching a program the other night in real time and quickly decided nope, never again.
 
I think the average person was likely sick of the political ads too but I don't think they were so repulsed to change their listening and viewing habits because of it. There was a high level of interest in this election, not just on a national level, and while the listener/viewer was longing for the day after the elections with anxious anticipation, I cannot see the ads as a reason for lifelong habits to change.

I have friends that are repulsed at any commercial. It seems that number is very few. The rest seem to just zone out or the attention level is less intense.

Still, it is an interesting question. Perhaps even more interesting my be the time spent listening compared to other weeks when political advertising was not an issue.
 
Even the hosts of the Fox morning show in Phoenix, which was running as many as 4 political ads back to back, were griping on-air about them.

Perhaps it wouldn't have been so bad except they were the same commercials time after endless time.
 
b-turner said:
I think the average person was likely sick of the political ads too but I don't think they were so repulsed to change their listening and viewing habits because of it.
Click to expand...

What I did during the campaigns was to TiVo every show I watched, including the ones I normally watch live. Then I could jump the whole commercial break and avoid the offensive political ads.
 
Living in a non-swing state, you would have barely known there was an election. There were no national candidate or PAC buys, and if we saw an ad for Hillary or Donald, it was a cable or OTA network buy. We had no statewide races or issues, and even those eeeeee-vil Koch Brothers were quiet. I probably heard "Be An Energy Voter" ads more than anything. My wife and I spent a couple of days in North Carolina and almost every break was (mostly) Hillary with very few Trump ads, plus they had a Governor election which is still being counted. I'm in regular touch with friends in Ohio, and it was pretty brutal there. Having said all that, nothing happened that made me want to change viewing or listening habits.
 
For me....it wasn't such a pain sticking out the political season....I knew THAT would end soon enough....
BUT....if I hear ONE MORE ad telling me to "Ask your doctor if XXXXXXXX is right for you....." I'm gonna have a kinipshin!!:rolleyes:
My "cure" for Big Pharma......a KING-SIZE MUTE BUTTON!!
Oh....and let's not forget those lovely Medicare/Medicaid/AARP Insurance ads ....that generally run adjacent to Big Pharma....!!:(
People wonder WHY this country has an opioid epidemic......!!! JEEEEEEEZZZZ!
(Dismounts soap box.....;))
 
gr8oldies said:
Living in a non-swing state, you would have barely known there was an election. There were no national candidate or PAC buys, and if we saw an ad for Hillary or Donald, it was a cable or OTA network buy. We had no statewide races or issues, and even those eeeeee-vil Koch Brothers were quiet. I probably heard "Be An Energy Voter" ads more than anything. My wife and I spent a couple of days in North Carolina and almost every break was (mostly) Hillary with very few Trump ads, plus they had a Governor election which is still being counted. I'm in regular touch with friends in Ohio, and it was pretty brutal there. Having said all that, nothing happened that made me want to change viewing or listening habits.
Click to expand...

Interesting. So you think the Toomey-McGinty battle, plus the fact that Trump was the first Republican to be
competitive here in decades, was the reason I was subjected to this?
 
Oldie919 said:
For me....it wasn't such a pain sticking out the political season....I knew THAT would end soon enough....
BUT....if I hear ONE MORE ad telling me to "Ask your doctor if XXXXXXXX is right for you....." I'm gonna have a kinipshin!!:rolleyes:
My "cure" for Big Pharma......a KING-SIZE MUTE BUTTON!!
Oh....and let's not forget those lovely Medicare/Medicaid/AARP Insurance ads ....that generally run adjacent to Big Pharma....!!:(
People wonder WHY this country has an opioid epidemic......!!! JEEEEEEEZZZZ!
(Dismounts soap box.....;))
Click to expand...

Saw a television ad this morning for a product called "V.I. Poo".

I definitely see where you're coming from.
I'd rather watch the most painful Pat Toomey ad ten times in a row.
 
gr8oldies said:
Living in a non-swing state, you would have barely known there was an election. There were no national candidate or PAC buys, and if we saw an ad for Hillary or Donald, it was a cable or OTA network buy. We had no statewide races or issues, and even those eeeeee-vil Koch Brothers were quiet. I probably heard "Be An Energy Voter" ads more than anything. My wife and I spent a couple of days in North Carolina and almost every break was (mostly) Hillary with very few Trump ads, plus they had a Governor election which is still being counted. I'm in regular touch with friends in Ohio, and it was pretty brutal there. Having said all that, nothing happened that made me want to change viewing or listening habits.
Click to expand...
How did you miss the nasty Senate ads?
 
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