The bottom line here is that if Entercom does not want to put money into a show, you will either get something piped in from another town or some out of towner just filled with joy that he or she is making 15 an hour working in market 14.
Plus I don't know Mike personally so I don't want to put him in this category, but most PD's have such big ego's that they want to be the ones that get the credit when a station pulls in good numbers. So if Mike just went back and implemented the Alternative Declaration, which was succesful when the End had a direct competitor, then most in the industry will just credit Phil Manning for coming up with the idea, with Mike just being the one putting it into use again. If he brought back Andy Savage, Jim Keller or Dick and the station began to take off, then those jocks that once pulled in great numbers will get the credit for turning the station around. Mike wants to put his own stamp on this station, regardless if it is for the best. That way if it works, then he's the man that is rewarded for it. You saw it happen with Lazlo and look how that turned out. It remains to be seen whether this time around will be any different.