The End Of Border Media?

[saradio1]

According to San Antonio Business Journal-

Border Media Partners, which has operated as a trust since lenders took over its radio stations in a number of Texas markets in 2009, may have a buyer for its San Antonio properties.

Radio veteran Tom Taylor, editor of industry newsletter NOW, notes that Larry Wilson and L&L may make a play for Border Media’s eight Greater San Antonio area stations

http://www.bizjournals.com/sanantonio/blog/2013/08/buyer-interested-in-border-medias-san.html

 

[willdav713]

I told someone earlier back in 2012 that Border would go by the end of this year, and looks like I am right. While we were debating the Austin cluster sell off.

I wonder what has plans are for the stations?

I can see KTSA-AM simulcasted on one of their FM stations, and quite possibility a flip of KTFM, and KLEY. I wonder if dial up radio 103.1 will go silent?

 

[Anonymouse]

I hope KTFM doesn't flip, I like it's music style!

I do however hope Larry fixes KJXK, that thing has sounded horrible for a long time.

 

[fredcantu]

As the song says, "It's all about the Benjamins."
I'll bet Jack is the cash cow for the cluster.
It won't be changing.

 

[Anonymouse]

LOL I was referring to it's audio quality, it may make a lot but if you listen you'll hear at least a small amount of distortion.

 

[willdav713]

LOL I was referring to it's audio quality, it may make a lot but if you listen you'll hear at least a small amount of distortion.

right, sounds like they have the EQ turned all the way up, doesn't it?

KJXK probably won't flip, it is probably the cheapest to run, after all no jocks on Jack, right?

 

[Anonymouse]

right, sounds like they have the EQ turned all the way up, doesn't it?

Yeah, too loud for the station's soundboard or something.

KJXK probably won't flip, it is probably the cheapest to run, after all no jocks on Jack, right?

Nope, they're automated. Of course they've got someone running the computer but that's it.

 

[daypart]

KJXK probably won't flip, it is probably the cheapest to run, after all no jocks on Jack, right?

Hefty license fees for the imaging package? I assume that's why some stations around the country roll their own announcerless/male-named Variety Hits format.

 

[Anonymouse]

Why don't stations do their own imaging? Probably cheaper.

 

[fredcantu]

Jack and Bob are syndicated formats. It's not just the name and the liners. There is an entire format and philosophy at work here. They say tell their audience they hate corporate radio and will play whatever they want, but that's all part of the format.

 

[ftballfan]

I told someone earlier back in 2012 that Border would go by the end of this year, and looks like I am right. While we were debating the Austin cluster sell off.

I wonder what has plans are for the stations?

I can see KTSA-AM simulcasted on one of their FM stations, and quite possibility a flip of KTFM, and KLEY. I wonder if dial up radio 103.1 will go silent?

Maybe 103.1 is sold off to a Karnes City-based owner.

 

[Anonymouse]

Maybe 103.1 is sold off to a Karnes City-based owner.

Or Hispanic Target Media gets it and just leaves it silent anyways.

 

[saradio1]

I told someone earlier back in 2012 that Border would go by the end of this year, and looks like I am right. While we were debating the Austin cluster sell off.

I wonder what has plans are for the stations?

I can see KTSA-AM simulcasted on one of their FM stations, and quite possibility a flip of KTFM, and KLEY. I wonder if dial up radio 103.1 will go silent?

I believe KTFM and Jack are safe any type of format flips. The rest of the cluster seems rather questionable.

 

[willdav713]

I told someone earlier back in 2012 that Border would go by the end of this year, and looks like I am right. While we were debating the Austin cluster sell off.

I wonder what has plans are for the stations?

I can see KTSA-AM simulcasted on one of their FM stations, and quite possibility a flip of KTFM, and KLEY. I wonder if dial up radio 103.1 will go silent?

I believe KTFM and Jack are safe any type of format flips. The rest of the cluster seems rather questionable.

Maybe, I know Jack and KTSA will more than likely continue. CHR and it's variants are too saturated in San Antonio. If KTFM goes Classic Rock, it will shoot it self in the foot.

Question is do the new owners from MS, want to continue Spanish language programming? If no then expect KSAH, KLEY, KRIO, and KTXX to flip. Like when Techinor Media bought KSRR 92.9, we all knew it would flip to some Spanish Language programming, and it did.

KTFM flipping I wouldn't bet the bank, but it is a small possibility, if one at all. Are the owners from MS. interested in CHR? Do they own CHR stations?

 

[Kent]

Maybe, I know Jack and KTSA will more than likely continue. CHR and it's variants are too saturated in San Antonio. If KTFM goes Classic Rock, it will shoot it self in the foot.

I tend to think KTFM will continue with, at most, minor changes. In the more than 20 years since KWCB 94.3 moved to 94.1 and started covering most of San Antonio, not much on that frequency has done any better. 94.1 will always be slightly handicapped in the market, though it's nowhere near as bad as it is for most of the rest of that cluster.

Question is do the new owners from MS, want to continue Spanish language programming?

Just for the record, the new owners aren't from Mississippi. Larry Wilson lives in Montana, and the corporate headquarters is in Oregon. While it's true the company has stations in Jackson and Biloxi, it's not based there.

If no then expect KSAH, KLEY, KRIO, and KTXX to flip. Like when Techinor Media bought KSRR 92.9, we all knew it would flip to some Spanish Language programming, and it did.

When it comes to KSAH-FM and KLEY-FM, there's not much else you could do with them unless you wanted to focus on the area south of San Antonio. 95.7 started out focusing on Pleasanton as KBOP-FM after making 98.3 focus more on San Antonio as KBUC before eventually moving to 98.5 and selling it for big money. While I suppose it's possible they'll do that again, I'd bet they make a lot more money being a low-rated San Antonio rimshot than an Atascosa County station. KTXX has a similar dilemma. You may have a few more options, but none of them will do well in San Antonio, and, if any of them do, you can bet someone on a better stick will jump on it.

KTFM flipping I wouldn't bet the bank, but it is a small possibility, if one at all. Are the owners from MS. interested in CHR? Do they own CHR stations?

L&L Broadcasting and its sister company, Alpha Broadcasting, are about making money first and foremost. To answer your question, they do top-40 in Biloxi and variants of the format in Savannah/Hilton Head Island, Bluefield, WV and Portland, OR. So, if they think they'll make money with it in San Antonio, they'll do it.

 

[Anonymouse]

And we still have to remember that L&L haven't even bought these stations... They're just considering.

At least I haven't seen anything about an official sale.



If you want my oppinion one of these stations should flip to Alternative / Active Rock, while another should bring back the Texas Country format here in town. Not sure how great that latter one would do though.