T
TSL2
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]I didn't write this, but any thoughts.The End of the Beginning« on: April 18, 2006, 06:43:30 am » Reply with quoteQuoteMost of us have seen the demise of what were once great radio stations. Announcers that had both talent and personality have given way to voice-tracking and syndication. Even the great Howard Stern finds that the grass isn't greener on the other side as he continues his pathetic rant over why his terrestrial radio audience hasn’t followed him to satellite en-masse. Originality is being stifled by people, who themselves never had an ounce of talent, yet are placed in positions of power within a broadcasting organization. I don’t want to sound like a prophet of doom and gloom, but unless major chances are made, radio as some of us remember it, will be gone within five years. The baby-boomers who have survived these troubling times will be retiring or finding better paying jobs. And since the talent pool has a thimbleful of water left, there won’t be any reason for people to listen. Communication majors are not interested in radio as a career because they know there are no careers left in radio. And these corporations which have devoured masses of radio properties; as Hitler did Europe in 1940, have no desire to make improvements as long as they make their monthly monetary goals. General Managers who earn thousands of dollars in bonuses for each rating point increase are not about to loosen the corporate purse strings to attract talent by offering decent salaries. Five years ladies and gentlemen, five years is what I give radio before it becomes as useful of an entertainment and informational tool as the 78rpm vinyl record.
