The end of FM Radio?
Nick said:
How about oldies to capture the former WJRZ listeners. Magic 100.1 is doing worse than Oldies 100.1.
Bring back G-Rock to 98.5 and kill B98.5 again, it was doing better than Hit 106 or B98.5.
Why can't this area support a dance station? Party 105 in Long Island has been dance for over a decade, and their coverage area is the Hamptons, home of the 1%. Well, they also had Party 101.5 in Nassau county for 4 years, 2 of those years directly competing with Pulse 87.7. People go to the Hamptons and the Jersey shore to party.
It COULD, the problem is, nobody that's wearing the suit understands what EDM is about, they all THINK that "whatever has a beat to it" is dance. I dislike that the people behind the scenes uses this ignorant stereotype, on how they villified dance music since disco, but it's not going to matter what I say, regards of me being a "true fan" and actually knowing the genre. Looks like I'm going to break the 4th wall here but yes, I had someone from B contact me, feeding me the words I wanted to hear, a reply later I fell off the radar. I'm not going to turn this into a B bash and be sour grapes about it but while waiting for a group in Great Adventure and patiently waiting to hear the clubhouse, I wanted to pull the radio off the bus with the ear bleeding selection that came from my speakers. Nothing against the jock, that person sounded good on air, it was the music that was unbearable. If I wanted to hear those picks, I could easily staed at Magic 100.1, Lite Fm, Fresh 102.7, Mix 106.1, or The Breeze. What's also annoying is the tag line that is currently used. To be fair, you are the only hit music station broadcasting from Ocean County, but you're not the only CHR that can be heard in Ocean County. The Jersey Shore's #1 Hit Music Station liner is 100x better, can't understand why that was dropped. Another sad story to hear is the competition talking about it, taking bets on WHEN B98.5 is going to die. This could be a better CHR, have an identity like how it was circa 1997-2005, prove that you're not the same CHR as Z100, 92.3 Now, KTU, PLJ, 94.3 The Point, Wired 96.5, Q102, 99.3 Kiss FM, 95.1 WAYV, AC 102.7. Look at that, I just gave you 10 CHR's that can be heard in Ocean County ;D But Nick, I must say based on the people go to the beaches to party, just gives these penguins another ignorant statement to throw at the EDM format, that it's a "summer format." Like people don't live here year round that like EDM. Here's another statement I get thrown at me a lot and it's true, I do have an Internet radio product and I should be focused to heavily promote it and all, but the biggest problem of the lack of mass appeal I didn't expect is the average radio listener. The same radio listener that is so used to just hitting a button for music, but is considered "labor" to download another radio app on their smart phones other than iHeartRadio. Somehow, apple users forget that iTunes has a "radio directory" when they update their iPod, iPhone, iPad, etc. Others, just don't like that I'm on Internet radio because I can't be heard in their cars, meanwhile they're too lazy to find music if they really want it, and the available alternatives to listen to Internet radio in your cars. The most recent thing that was thrown in my face was to meet the people in the industry, and true story, a friend of mine who hangs out at this place in Seaside introduced me to someone, which later turned out to be a real arrogant dunce in the end. I love how this person stated "I was a wannabe who loved this person's job but can't get to where this person was at." Funny, because not only I see this person show up at my weekly gig in Seaside, some school in Hasbrouck Heights saw something in me that nobody else wanted to acknowledge. Yea, I heard the dreadful stories on how most students end up becoming morning jock slaves, stuck on the phone lines, sent out to promote the station in horrible weather conditions, the whole internship duties, but I still didn't give up, because I love radio, I enjoy radio, I basically have a passion for radio plain and simple, until I found out what's behind closed doors. I attend the Dj Expo, I read the radio articles (all access, radio and music pros, radio insight) and listen to the guys in radio management with their rings of "radio is a business" until it finally "donged" on me.....this whole motto of "PPM" is really "obliging to arbitron to let them control your playlist in exchange for easy money" instead of doing things yourself and working hard to build your brand for the $$$$. WJRZ as classic hits, was a brand....G Rock Radio was a brand, admittingly I consider Thunder to be a brand. Whatever happened to building something and earning your $$$ the right way? Here's the real topic.....is this the end of FM radio? Is FM going to be AM's recyclables because some group of people are too ignorant to know what the people want and don't want to work and stick to this "I'm gonna take the easy way and let the money do the programming, I'm getting paid, who gives" agenda? I'm just tired now....I had to get this off my chest, and if I do get flagged on here and banned from Radio-Info, so be it, you know where to find me. I already see where the direction is going, it just a shame, that an individual that loves its childhood dream is being knocked down by busters that speak politic. At this rate, we can all say what needs to be done and tried, but in the end, you're going to say goodbye to these stations, and saying goodbye to FM radio in general.
