Wow, people actually falling for this stunt? What will the End change to?
Studiofart --your source is correct. If I was selling at a competing station, I'd make clients a deal: Make me a bet: If they don't change formats, you buy a six-month schedule; if they do, I'll give you six months free and pay for it with my commission. Call me Wednesday.
Anyone who knows the station's ratings history and anything about PPM will know that if there's any change at all, it won't be in format. Maybe they'll stop calling themselves "The End," but PPM doesn't care about crap like branding. Just goes to show that Mason is a lot smarter than the idiots running the TV stations.