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The fabulous, bewildering, insanity that is - the new ratings.

KEGL gets garbage ratings because the people responsible for programming it are either stretched too thin to devote proper attention to the station or they simply do not care about putting a good product on the air that can maximize audience.

I am not (yet) buying the narrative that an active rock station in DFW cannot succeed because "the audience is gone for good."

Alt 103.7 once upon a time was in the low 1s in ages 6+ and in P25-54. People were making similar comments about the Alternative audience in DFW (I was one of them!). That station successfully retooled and now earns consistently respectable ratings.
 
MarkW said:
KEGL gets garbage ratings because the people responsible for programming it are either stretched too thin to devote proper attention to the station or they simply do not care about putting a good product on the air that can maximize audience.
Click to expand...

Name that person. Who is the person in charge of programming at KEGL. You can't because there really isn't one. The PD of the station was fired six months ago and TTBOMK hasn't been replaced. The PD of Lone Star was fired the same day. It too is running without a PD, and it hasn't affected the ratings one bit.
 
Lone Star was on the right course when those firings occurred whereas KEGL was a work in progress (at best).

Not having a day to day PD in place coupled with Woody from L.A. in mornings suggests to me the people making personnel decisions for the station (the regional VP? Someone at corporate?) only envision the station as an "also ran" and seem content with that outcome.
 
MarkW said:
Not having a day to day PD in place coupled with Woody from L.A. in mornings suggests to me the people making personnel decisions for the station (the regional VP? Someone at corporate?) only envision the station as an "also ran" and seem content with that outcome.
Click to expand...

Whoever it is, the decisions aren't being made based on music. The music people are gone. The decisions are based on money and contracts.
 
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