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The fall of K104
- Thread starter bucwhyl
- Start date
bucwhyl said:Do you think K104 will any changes at all, or just ride it out and see what happens?
Ride what out? Being a successful radio station in a large market?
Yeah, they should ride that out for quite awhile, wouldn't you think?
JbeJay said:bucwhyl said:Do you think K104 will any changes at all, or just ride it out and see what happens?
Ride what out? Being a successful radio station in a large market?
Yeah, they should ride that out for quite awhile, wouldn't you think?
I think he means "ride out not being number one in the market". K104 has held that position for numerous years, and now that they lost that position, they could make massive chnages or take the wait-and-see approach/
R
Robert Bass said:I think he means "ride out not being number one in the market".
Yeah, a strong competitor in the format can make a difference.
... now that they lost that position, they could make massive chnages or take the wait-and-see approach/
Yes, they were regularly #1 12+ in the market for quite awhile. Now they're #2.
But ask yourself this: What is the demo makeup of the station? How are the revenues? (How are the true measures of success stacking up?)
And is anyone (other than the person who started this thread) naive enough to think that the age of the GM is the critical factor?
What do they bill, and what does it cost them? Those are the measures which will determine whether the station should make major changes.
Sean Ross had an interesting column about Urban radio in the PPM age. One thing he mentioned is that recently Urban stations have become more adult, to the point where they are on the border of being Urban AC. Urbans are playing more adult appeal R&B and less hip hop.
K104 generally plays the national Urban hits. So if the format has become more Urban AC and K104 is in the mainstream of the format, their music might be boring to the younger end of the audience.
In most markets this is not a major issue, the younger hip hop fans have no other radio station to listen to and will by default listen to the mainstream Urban (although some will give up on radio alltogether and get hip hop through alternative sources).
In Dallas, unlike 90%+ of other markets, there is an Urban (KBFB) that does play a lot of hip hop and does target the younger audience. This presents a challenge to K104. They can either follow the national adult music trend, have better quality demos, but lose the overall 12+ beauty contest. Or they can shift their music younger, become more focused on hip hop and shift younger to try to regain #1 urban and #1 12+. Judging from their playlist, they have shifted a little younger in recent weeks.
This will certainly be one of the nations most interesting Urban radio battles.
K104 generally plays the national Urban hits. So if the format has become more Urban AC and K104 is in the mainstream of the format, their music might be boring to the younger end of the audience.
In most markets this is not a major issue, the younger hip hop fans have no other radio station to listen to and will by default listen to the mainstream Urban (although some will give up on radio alltogether and get hip hop through alternative sources).
In Dallas, unlike 90%+ of other markets, there is an Urban (KBFB) that does play a lot of hip hop and does target the younger audience. This presents a challenge to K104. They can either follow the national adult music trend, have better quality demos, but lose the overall 12+ beauty contest. Or they can shift their music younger, become more focused on hip hop and shift younger to try to regain #1 urban and #1 12+. Judging from their playlist, they have shifted a little younger in recent weeks.
This will certainly be one of the nations most interesting Urban radio battles.
Jay F said:Sean Ross had an interesting column about Urban radio in the PPM age.
Excellent referral, Jay F. Sean knows the music and knows the research technology. He also knows that the success of a radio station is measured in profit numbers, not audience numbers.
This will certainly be one of the nations most interesting Urban radio battles.
Most definitely.
Jay
Geez, it's only a one-month sample.
Regardless, Ken Dowe and Hyman childs are very bright men and I'll put my money on K-104 going for the demos over the beauty contest. K-104 is one of only two radio stations that are individually owned and competitive in the top 20 markets.
KKDA has been on top of the black market for 30 years; I think they'll be just fine.
Regardless, Ken Dowe and Hyman childs are very bright men and I'll put my money on K-104 going for the demos over the beauty contest. K-104 is one of only two radio stations that are individually owned and competitive in the top 20 markets.
KKDA has been on top of the black market for 30 years; I think they'll be just fine.
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