This has been brought up on the Long Island board, but as a CT rimshot I found this interesting...
WELJ, 104.7 fm in Montauk is being placed in a trust to be sold off to maintain ownership caps when Cumulus and Citadel merge. It's the clear choice as the weakest signal that does quite a bit of broadcasting to the "fishies." When AAA targeted the station to LI in the 90's, I hear that it did respectable, however as a weak CT signal it hasn't really lit up the sales sheets in SE CT.
Here's what it made me think of though: Citadel launched FM talk in 2003, on 102.3 in Stonington, migrating it from WSUB 980. It lasted two years on that decent FM signal before being downgraded to 104.7 Montauk to make room for the money-maker "The Wolf" WMOS. Then, it was once again downgraded and sent back to the AM band last December.
My question is this: With many talk stations making the successful leap to FM in the past year or two, why didn't it work out in Groton/New London?
WELJ, 104.7 fm in Montauk is being placed in a trust to be sold off to maintain ownership caps when Cumulus and Citadel merge. It's the clear choice as the weakest signal that does quite a bit of broadcasting to the "fishies." When AAA targeted the station to LI in the 90's, I hear that it did respectable, however as a weak CT signal it hasn't really lit up the sales sheets in SE CT.
Here's what it made me think of though: Citadel launched FM talk in 2003, on 102.3 in Stonington, migrating it from WSUB 980. It lasted two years on that decent FM signal before being downgraded to 104.7 Montauk to make room for the money-maker "The Wolf" WMOS. Then, it was once again downgraded and sent back to the AM band last December.
My question is this: With many talk stations making the successful leap to FM in the past year or two, why didn't it work out in Groton/New London?
