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The Formats We Need in Atlanta

wpb1999 said:
96.7 Folks, you can hear it downtown. I hear it every day while I am in Midtown. Stop all this "doesn't cover Atlanta" stuff. I think they should run SoftAC PremiumChoice on it and not have any local DJ's there. I will get into 105.7 further down.

Now I'm confused. Some people are hearing it, some people are not. I don't know who to believe anymore! I guess there's only one more solution; I'll just have to wait until Southwest Airlines starts flying nonstop to Atlanta in March, pay my $109 (or $218 roundtrip) and check for myself! When the day comes, it will be:

PHX Airport... plane.... ATL Airport... Marta... go to downtown Atlanta to see if I can get WiLD.... back to ATL airport.... plane.... PHX Airport..... then I get home and log into radio-info ATL section to discuss the results. ;)
 
KDM 7000 said:
wpb1999 said:
96.7 Folks, you can hear it downtown. I hear it every day while I am in Midtown. Stop all this "doesn't cover Atlanta" stuff. I think they should run SoftAC PremiumChoice on it and not have any local DJ's there. I will get into 105.7 further down.

Now I'm confused. Some people are hearing it, some people are not. I don't know who to believe anymore! I guess there's only one more solution; I'll just have to wait until Southwest Airlines starts flying nonstop to Atlanta in March, pay my $109 (or $218 roundtrip) and check for myself! When the day comes, it will be:

PHX Airport... plane.... ATL Airport... Marta... go to downtown Atlanta to see if I can get WiLD.... back to ATL airport.... plane.... PHX Airport..... then I get home and log into radio-info ATL section to discuss the results. ;)

Im sure 96.7 comes in clear Downtown on Peachtree in a car, but try 15th floor at The Bank of America building.
 
ShawtyBlack_ATL said:
KDM 7000 said:
wpb1999 said:
96.7 Folks, you can hear it downtown. I hear it every day while I am in Midtown. Stop all this "doesn't cover Atlanta" stuff. I think they should run SoftAC PremiumChoice on it and not have any local DJ's there. I will get into 105.7 further down.

Now I'm confused. Some people are hearing it, some people are not. I don't know who to believe anymore! I guess there's only one more solution; I'll just have to wait until Southwest Airlines starts flying nonstop to Atlanta in March, pay my $109 (or $218 roundtrip) and check for myself! When the day comes, it will be:

PHX Airport... plane.... ATL Airport... Marta... go to downtown Atlanta to see if I can get WiLD.... back to ATL airport.... plane.... PHX Airport..... then I get home and log into radio-info ATL section to discuss the results. ;)

Im sure 96.7 comes in clear Downtown on Peachtree in a car, but try 15th floor at The Bank of America building.

How many people listen to the Rhythmic format at work? My guess is not very many...
 
atlantaboy said:
How many people listen to the Rhythmic format at work?  My guess is not very many...

Well, of course not, especially if they have no choice but not to do so, and it's even worse if people aren't familiar with or used to the type of sound that is being restricted from them. 

And, if it's true that not many people listen to the rhythmic format at work, then I guess the unemployment rate in many areas must be much higher than I thought because somehow the 'rhythmic format' is highly succeeding in many areas... unless the real question was supposed to be: "How many people listen to the Rhythmic format at work *in Atlanta*?" Then that's a different story, and it all goes back to my previous response.

*Maybe we need to send Obama each issue of nationwide ratings so he can see which cities have the highest unemployment rate based on how high the rhythmic leaning formats are in morning +  midday ratings (or daytime ratings in general).

By the way, here's a quoted post I think is relevant to what this topic has turned into and it's worth reading, despite the fact most of you probably already know this:

johndavis said:
KDM 7000 said:
What I'm trying to figure out is how much of a difference does signal strength make in comparison to overall on-air presentation in regard to who out performs who.

Let's put it this way:

First, you need something that people want to listen to.

Second, you need to make it easy to listen to.

You can put lousy product on a good signal and it will get some audience because it satisfies some people's needs and they'll use it when they don't want to use something else. It just won't live up to its potential because once you play the wrong song or talk too much people will tune it out.

You can put a superior product on a lousy signal, and it will get whatever audience it can get if people can pick it up. You can't be number one if you can't be heard.

So, to answer your question, you need both product and engineering to win. But you need the signal to be strong where it matters. There isn't much benefit in covering lonely stretches of highway and huge swaths of unpopulated desert if you can't be picked up on a clock radio where your target audience lives.

* I think I should clarify that parts of this post was intentionally written facetiously fye, but I believe the overall point should still be clearly understood.  :)
___________________________________________________________________________________

@atlantaboy: One person not being fond of a particular format and always searching for reasons why it can or should fail doesn't mean that it's guaranteed not to succeed. It's ok to not like certain formats, and it's even ok to express those feelings and make it clear within several topics throughout many sections of these boards, but your premise on how many people would listen to it shouldn't subconsciously be based mostly on your emotions toward any particular format, and it's not a good idea to feel some level of personal attack every time someone makes a positive remark in regard to rhythmic radio or rhythmic music (or anytime other people indicate that they favor rhythmic over pop/rock or alternative).

I put this publicly because although it is a repsonse to Atlantaboy's comment, I think this post can also relate to and benefit most readers in general. We all tend to forget to not let our personal desires and emotions come into play when we are judging radio decisions from time to time (which is not a bad thing, because.......well, as you can see, based on a few recent radio tweaks and changes, many of those emotional thoughts turned out to be right!).

Lastly, If I didn't genuinely believe that a WWVA style format could be successful, then I wouldn't even discuss or push it. I'm just fortunate that the format I'm backing (and also have some personal interests in) also has a highly proven success rate - but that coincidence shouldn't confuse anyone into thinking that I'm judging everything from an emotional or wishful thinking point of view. This is why you see that I very rarely ever create or fully participate in "My Dream Format / Dream Radio Dial" type board posts. ... .not that there's anything wrong with hypothesizing and using imagination sometimes, but anything showing blatant signs that pure wishful thinking is going on only provides more fuel for people to believe and say that nothing on these boards could ever be accurate or taken seriously, regardless of how many good or factually proven posts surround it.

Have a great day, Everyone.  ;)
 
ShawtyBlack_ATL said:
KDM 7000 said:
wpb1999 said:
96.7 Folks, you can hear it downtown. I hear it every day while I am in Midtown. Stop all this "doesn't cover Atlanta" stuff. I think they should run SoftAC PremiumChoice on it and not have any local DJ's there. I will get into 105.7 further down.

Now I'm confused. Some people are hearing it, some people are not. I don't know who to believe anymore! I guess there's only one more solution; I'll just have to wait until Southwest Airlines starts flying nonstop to Atlanta in March, pay my $109 (or $218 roundtrip) and check for myself! When the day comes, it will be:

PHX Airport... plane.... ATL Airport... Marta... go to downtown Atlanta to see if I can get WiLD.... back to ATL airport.... plane.... PHX Airport..... then I get home and log into radio-info ATL section to discuss the results. ;)

Im sure 96.7 comes in clear Downtown on Peachtree in a car, but try 15th floor at The Bank of America building.

atlantaboy, I made this comment in reference to 96.7 with a soft AC format, not it's current format.
 
KDM-

That was about the longest post EVER.
 
Something to read --> from a credible person who's currently in radio! (although he is also a 'board poster'):

johndavis said:

I work for a station with a great morning show. They've had about a 14 year run in the market; we hired them away from the competition when we signed on to go up against them. We're on a rimshot; the competition is a full market signal. The rimshot puts about half of its signal over the Gulf of Mexico; that's about as useful as covering Prescott or I-8 between Gila Bend and Yuma. We were stuck around a 2 share in every daypart.

We added a better signal that gets into people's homes and offices better. We hit the top 10 the next month and have never looked back, consistently beating the competition in every daypart. (okay, sometimes they beat us at night. woo.)

If you have a killer morning show and people can wake up to you in the morning, you can hook them in the rest of the day. If your first chance at reaching them is after they've gotten into the car and the show they were listening to when they left the house went to commercial, you're at a considerable disadvantage.

You need good programming and a good signal. It all works together.




Yes!!! When it comes to WWVA, I may never have to talk again! I could just copy and paste that quote for now on, every single time this topic / debate is brought up because it sums it all up so nicely in a nutshell. Apply this to WWVA, and WWVA COULD do better!
 
KDM 7000 said:
@atlantaboy: One person not being fond of a particular format and always searching for reasons why it can or should fail doesn't mean that it's guaranteed not to succeed.

KDM - the Rhythmic format is geared at listeners in their teens and early 20s, and most of this core audience doesn't work in an office ::)

You seem absolutely convinced that the Rhythmic format, and Dance music in general, needs to be successful in every market, basically because you love it...

Is Alternative successful in New York City?
Is Hot AC successful in Boston?
Is Urban successful in Seattle?
Is CHR that successful in Detroit?

Not every format is successful in every market, and it has nothing to do with whether people "try" it or "give it a chance" - it has to do with the demographics and sociological history of the market

Dance music (and dance clubs in general) are not a huge part of life in Atlanta - the Hispanic population is low, the Asian population is low, most of the black population listens to Urban, and most of the white population, especially the wealthier demos and Northern transplants, want to hear rock mixed in with CHR - that's the way it is, and that's the way it's been for the past 20 years - that's why Star leaned Adult ever since it first signed on, that's why Q100 leans adult, and that's why every time someone tries a rhythmic-leaning CHR or Rhythmic station in Atlanta, it does alright, but not as well as it does in other markets

And sorry, but thinking that having a strong morning show would draw listeners into the Rhythmic format all day long is ridiculous - I guess if 99X had a strong morning show it would shoot up to the top of the ratings... ::)
 
atlantaboy said:
You seem absolutely convinced that the Rhythmic format, and Dance music in general, needs to be successful in every market, basically because you love it...

Now this is not true at all. This is just an assumption you've developed about me (and a few others) based on some posts and a few songs that you've seen discussed here, in CHR/Pop, and perhaps a post I put in HOT AC. I never really said the rhythmic format needs to be successful in every market. I didn't even say it needs to be in Atlanta. However, I did say it should be tried and could can be successful *in Atlanta*. My strong belief that a good rhythmic (or chr) could work in Atlanta doesn't mean I'm expecting every market to do it. Just Atlanta. Besides, almost every other market has a full chr / rhythmic or two on a clear signal of some sort, and every single one within the top 20 (with exception to Atl.) does.

As far as dance in general, I never once said dance music *in Atlanta* has to be successful outside of mixshow play, and why would I say dance has to be successful anywhere else - when it already dominates chr almost nationwide?

I feel like we (amongst a few other folks) have already had this discussion and explained this already somewhere else. If I talk about a few pop songs that tend to be uptempo and rhythmic friendly and if I also come to the Atlanta section and talk about the rhythmic format or about V103 playing dance in a mix, those two things combined do not equal "This must mean he wants ALL markets to do the exact same thing and he expects it to be successful everywhere".

By the way, I'll sum up what I've mainly discussed in the Atl. section over the years in a nutshell:
-1. At least ONE urban station trying an electro-hip hop or dance segment - within a mixshow.
-2. A properly ran WWVA or a similar styled format - being put on a full signal *in Atlanta*.

That's about it. And by the way, 2/3rds of those things have already taken place. I guess you could add that I sometimes talk about Atlanta college or school / community stations trying dance, but... eh... that's just me throwing out an idea, and with the amount of school stations Atlanta has, why not throw the idea out there?

Also, Phoenix also didn't have a pure rhythmic station for about 20 years also. It was always an off-shoot of the rhythmic station that either leaned heavily urban or was very top-40-ish. There was a time they didn't even have a top 40, and previous to that, the rhythmic station that was attempted on a mediocre signal failed twice. If the Phoenix market's now leading KZON were never tried on a full signal in 2007, a bunch of people would still be logging in today talking about how "It could never work... it has never worked... no one wants to hear it, and that's why no one ever did it again....etc."

Saying it's never been done before and that the stations that were closest to the format style that could've done it refused to do it - so therefore, that means it's impossible; That's like saying every format that didn't exist before it came into existence was "impossible to do" ... of course, before it was tried and proven. If you're counting 95.5 The Beat as a rhythmic format that didn't do well, well... there is a reason why it didn't do well, which I don't think needs to be explained because most of us already know why on at least a basic level, and whoever's in charge of WWVA was smart enough to not let what was being done at WBTS continue to happen at WWVA.

As far as the fact that most people in offices may not listen to a rhythmic, I can agree with that. However, ... actually forget the 'however'. To wrap this up, unlike Hot AC, Urban, and Alternative, CHR is pretty much a typical format that happens to have worldwide success. Of course I'd expect it to work. I don't think Atlanta has a "full chr". If it did, then I don't think anyone would be talking about it anymore.
 
KDM 7000 said:
@atlantaboy: ... it's not a good idea to feel some level of personal attack every time someone makes a positive remark in regard to rhythmic radio or rhythmic music

Just to directly clarify, here's a brief example of what I mean by "feeling some level of personal attack": View this post: http://boards.radio-info.com/smf/index.php?topic=204492.0

*I make an innocent post in the HOT AC section, simply asking if certain songs have the chance of making it to HOT AC - mainly because it would be interesting to see how HOT AC evolves with the times as trends and music change. It's always fascinating when atypical, unexpected, or new types of sounds end up becoming big enough to possibly earn their way into certain types of formats (example: songs with rap now making it onto a format where there used to be a "no rap rule").

*I picked the songs that had the highest chance of making it to HOT AC. However, coincidentally, most of them just happened to be uptempo.

*There was somewhat of a good, unbiased dialogue going on in regard to the possibilities of the future of HOT AC and which songs from today may make it. Then there was one reply post in there that seemed to be based on an emotional feeling of personal attack as if I were planning on hi-jacking the entire HOT AC format and transforming it to rhythmic.


That is just one example. There are plenty more around.

Notice how this same scenario tends to happen almost every time someone mentions rhythmic music or "upbeat music". I think it's time to stop taking things personally. No one is "attacking" the alternative or pop rock format or saying Top 40 / CHR shouldn't include rock. At least, speaking for myself, I'm not. It's just simply that rhythmic pop is what's thriving right now, so of course, that will be the main topic of most discussions within the types of sections you, I, and others tend to post the most and the main focus of many big market chr stations.  :)
___________________________________________________________________________________

Now, I'm inside a post entitled "The Formats We Need in Atlanta". Well, if it's an open invitation to post about any format the Atlanta market needs, of course people will.... well, present their opinion. What are people supposed to do, avoid talking about CHR or Rhythmic and just suggest niche formats or formats identical to the ones that already fully exist?
 
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