> Are there current numbers a direct but small result of Steve
> and the Bad Dog? Though there numbers are small it wasn't
> til these two showed up did The Fox's numbers got a little
> shakey.
> Has the bomb gone off at ARQ yet? Rumors abound in Atl.
> that a certain "X" is about to start singing a country tune!
>
A Columbia radio colleague hinted the Steve-FM took a slice out of WMFX and WTCB and that 'ARQ's numbers had an interesting story to tell. I don't get my data for anoher two weeks, so I can't offer any other insight. I will say that the 12+ figures show what appear to be some sampling and diary distribution issues.
I have heard the rumors about 99X going country. I am no sure I'd believe that one. The bloom is obviously off the rose.
One interesting note about the Columbia 12+ numbers. If you add up the two AM stations doing spanish, you get just over the shares needed to break even and which would slot just under WARQ.