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the future of 99.9 the fan

I lean more toward print media... ie. I depend on you radio experts for advice.

My personal theory: The new sports radio station, in the Triangle, will only last a short time.

I don't think the parent company, really wants to invest, in an AM station. If guy who owns SAS/WRAL-TV/DaBulls... starts a new project... He wants to make millions. AM, sports radio, in this size market... ain't worth the time.

The countrymusak format, did not wk out for them... I think they simply want four guys (they have not invested in wkend programming, or hosts)... to kinda- hold down the fort... til they find something that will wk better on FM.)

BottomLine: Is the parent company committed to make this thing 'big?'

pardeekid at gmail.com (don't check this site too much/or the pm's... so it would be great to get an e-mail).

P-Out
 
Mr Woot sez: And Capitol doesn't own SAS. That's Jim Goodnight, not Goodmon.

Thanks for making those things clear. I don't know 'tons' 'bout radio.

I'm not sure if the 'investors' are in it for the lounghaul.

P-Out
 
The studios and airstaff of 99.9 will be moving to the TV-5 building probably in the next year. Don't see any change. Capitol is committed even though they could not place 17th or better in any demo in their first book. Raleigh-Durham is not a sports/talk market unless you want an .8 share for each station in this market. Larger markets such as Pittsburgh, N.Y., Boston, Chicago etc. is where sport/talk survives. Change 99.9 to news/talk with the resources of the TV-5 news team and the North Carolina News Network and you would probably see a 3 to 4 share almost immediately.
 
kramden sez it best: Capitol is committed even though they could not place 17th or better in any demo in their first book. Raleigh-Durham is not a sports/talk market unless you want an .8 share for each station in this market. Larger markets such as Pittsburgh, N.Y., Boston, Chicago etc. is where sport/talk survives.


So there are ONLY 2 options. WRAL is only pretending to want to dominate the local sports radio scene/ OOOORRRR, they are too stupid to know, that this market is too small.

I luv sports radio. I want them
both (850) to do well... Butttttt, the WRAL, invsestors are not into things that will only bring them a small profit.

P-Out
 
They probably won't change and really why should they? There really isn't another hot firecracker format out there that could be put on the frequency. All other frequencies in the area have it covered (94.7 country, G105 top 40, 100.7 classic hits/rock, 96.1 rock, 101.5 adult contemporary).

I still think 850 the buzz is a better sports station, but I'll give the Fan a chance. It is nice to hear sportstalk at night instead of interference from Ohio. And for Raleigh-Durham not being a hotbed for talk radio, I think sportstalk radio in this market is right on time. There are strong, loyal fanbases all across the area with the ACC, that in itself keeps the airwaves hopping during basketball season. :D
 
The parent co. is very gd, @ making $. They do not seem to be promoting it, too much. They have the $, to put up billboreds, on I-40... & cross-promote, on their other stations.

They do not have any wkend hosts. Don't sports take place on the wkend?

If they are in it, for the long haul:

They do not want to be another 850.
They want to get the rites to...
Canes
DaBulls
UNC
NCSU...
&
Put them on one station. It does not seem they want a sports talk radio format... Like 850/620.

P-Out
 
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