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The future of 997 the blitz

> What is going to happen after Stern leaves?
>
They find someone else to do mornings or run jockless? Consdiering the other game in town for Modern Rock is WAZU 107.1 and the fact they have a weak signal in Columbus, I dont see NABCO changing The Blitz format just because stern is gone...

<P ID="signature">______________
Lenks
Program Director/Music Director
X Music Online
The X
Today's Best Music
http://www.xmusiconline.com/</P>
 
> I dont see NABCO changing The Blitz format just because stern is gone...

I wouldn't be so sure of that, if the Blitz's music-daypart ratings continue the precipitous slide that started earlier this year. Their latest Arbitrend (Spring Phase 1) may even be lower than they ever sank with their pre-Blitz format, namely Classic Rock WMGG -- an especially eye-opening comparison when you consider that WMGG did not have the benefit of a successful morning show, let alone a powerhouse like Stern. And while there are exceptions, I don't think the Active Rock format is doing great in general these days. Given all this, the loss of Stern just could be the trigger for a format change.

Of course the bottom line is revenue -- existing and potential, although management's personal preferences often find their way into the decision -- even if this is veiled in biased interpretation of supposedly objective research.<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
 
99.7/103.9

Stern gone from 99.7 The Blitz
TED gone from 103.9

Move TED to 99.7 (kick around 105.7 and 97.1 especially)
New format for 103.9

Thoughts/comments?
 
Hmmm. Anything to back this up, or just speculation?


> And while there are exceptions, I don't think
> the Active Rock format is doing great in general these days.<P ID="signature">______________
Chris
Energy X - Modern & Alternative Rock
energyradio.fm</P>
 
Re: 99.7/103.9

> Stern gone from 99.7 The Blitz
> TED gone from 103.9
>
> Move TED to 99.7 (kick around 105.7 and 97.1 especially)
> New format for 103.9
>
> Thoughts/comments?
>

I don't think you spend money launching a station on 103.9 just to switch it to another frequency a couple of months later. This is especially true since NAB has known for a long while that Stern would be gone. If this was their plan I would think they would delay the Ted launch until Stern was gone unless they wanted to be the first in the market to fill the niche and had to make a jump right away. It's expensive to create and establish a "brand" and there is no doubt the brand takes a hit when you change dial position.
 
Re: 99.7/103.9

>
> I don't think you spend money launching a station on 103.9
> just to switch it to another frequency a couple of months
> later. This is especially true since NAB has known for a
> long while that Stern would be gone. If this was their plan
> I would think they would delay the Ted launch until Stern
> was gone unless they wanted to be the first in the market to
> fill the niche and had to make a jump right away. It's
> expensive to create and establish a "brand" and there is no
> doubt the brand takes a hit when you change dial position.
>

I don't see 103.9 TED FM making a big jump to 99.7.. I would see NABCO going after another format in this market before moving TED to 997... ofcourse anything is possible. I find TED harder to listen to then most "Jack" type stations as their format is soo off the wall, all that slow AC stuff drives me nuts, I personally would like to see 99.7 go CHR and take on WNCI... but no one in this market seems to want to atttempt CHR. <P ID="signature">______________
Lenks
Program Director/Music Director
X Music Online
The X
Today's Best Music
http://www.xmusiconline.com/</P>
 
Re: 99.7/103.9

> I don't see 103.9 TED FM making a big jump to 99.7.. I would
> see NABCO going after another format in this market before
> moving TED to 997... ofcourse anything is possible. I find
> TED harder to listen to then most "Jack" type stations as
> their format is soo off the wall, all that slow AC stuff
> drives me nuts, I personally would like to see 99.7 go CHR
> and take on WNCI... but no one in this market seems to want
> to atttempt CHR.
>

I couldn't agree more. I give props to NABCO for bringing the format to the market and on the whole it's a average product that could be great if they just nixed the Slow AC
 
Re: 99.7/103.9

> > I don't see 103.9 TED FM making a big jump to 99.7.. I
> would
> > see NABCO going after another format in this market before
>
> > moving TED to 997... ofcourse anything is possible. I find
>
> > TED harder to listen to then most "Jack" type stations as
> > their format is soo off the wall, all that slow AC stuff
> > drives me nuts, I personally would like to see 99.7 go CHR
>
> > and take on WNCI... but no one in this market seems to
> want
> > to atttempt CHR.
> >
>
> I couldn't agree more. I give props to NABCO for bringing
> the format to the market and on the whole it's a average
> product that could be great if they just nixed the Slow AC
>

I think that *if* they worked the kinks out of it, kept the product consistent, AND promoted adequately, TED could do well for 99.7 -- certainly better than a Stern-less Blitz. Like all stations of this type, it might have to evolve over time.

As for swapping frequencies once they're already on 103.9, I disagree with an earlier comment that a swap would be inherently problematic. Note that: (1) Ted doesn't seem to be gaining much ground at 103.9 (although -- and this is VERY unscientific) I've finally started hearing it in businesses, coming out of nearby car radios, etc. (2) There have been many cases where stations in other markets have swapped frequencies with great success.

On a related note, BNS-FM really seeems to be making musical adjustments in a "Jack" direction. This has accelerated over the last few days. Oh, they're definitely still Hot AC, but playing lots more eighties music during the week, and a lot more gold in general. And they're using odd statements like "We Play What YOU want" (which sounds like an "anti-Jack" statement, since Jack claims to "Play What We Want"...but Ted-FM doesn't even use that positioning!). And, while Ted-FM says, "here's a bunch of songs", I heard the following on 97.1 recently "Here's a bunch of songs -- that's typical radio talk."

So -- and this is totally conjecture -- maybe 97.1's (1) adding elements of the Jack-type concept, at least musically, and/or (2) Reacting directly to Ted after seeing research indicated increasing potential for Ted (or a possible new Jack entrant in the market) or, perhaps most likely (3) just trying to make adjustments to help their sagging ratings (some gold-heavy Hot AC's like PD Ballentine's former WMMX Dayton do extremely well).

Interestingly, Ted seems to be moving in a more eighties-intensive direction itself , although that station can sometimes sound so different from hour to hour and day-to-day that it's way too soon to tell if this is a true adjustment. For that matter, who knows if BNS-FM's recent musical trends will continue in the same direction? I do know the Hot AC format is doing a lot of soul-searching and wound-licking lately with poor ratings trends for many stations, as well as the Jacks/Bobs/Teds infringing on their libraries. Not to mention that you've got Sunny 95 playing the likes of Alanis Morrisette and Prince these days (although this is still very much the exception to their still generally softish texture).<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
 
Re: 99.7/103.9

> As for swapping frequencies once they're already on 103.9, I
> disagree with an earlier comment that a swap would be
> inherently problematic. Note that: (1) Ted doesn't seem to
> be gaining much ground at 103.9 (although -- and this is
> VERY unscientific) I've finally started hearing it in
> businesses, coming out of nearby car radios, etc. (2)
> There have been many cases where stations in other markets
> have swapped frequencies with great success.
>

I have no doubt that Ted would do better on 99.7 and would like to see the move. My only point was that a frequency flip in this case doesn't make sense financially because they have just started building up the brand in this market and no doubt spent a good deal of money with the flip to begin with. Why would they have done this knowing that they were going to lose Stern in a year and planned on putting it on 99.7 anyway? Sure anything is possible but I think given the background of this particular station I don't think it makes a lot of sense.

Now if 97.1 switched to a Jack type format, THAT would make things interesting in the market. NABCO has a history of not giving the people what they want.. 80's rock only instead of playing *all* 80's?!? Now a "Jack" playing crappy Soft AC. WBNS could step in and give the market a Jack in the true sense of the format and on a pretty powerful stick. Ted would be history.
 
Re: 99.7/103.9

> > As for swapping frequencies once they're already on 103.9,
> I
> > disagree with an earlier comment that a swap would be
> > inherently problematic. Note that: (1) Ted doesn't seem
> to
> > be gaining much ground at 103.9 (although -- and this is
> > VERY unscientific) I've finally started hearing it in
> > businesses, coming out of nearby car radios, etc. (2)
> > There have been many cases where stations in other markets
>
> > have swapped frequencies with great success.
> >
>
> I have no doubt that Ted would do better on 99.7 and would
> like to see the move. My only point was that a frequency
> flip in this case doesn't make sense financially because
> they have just started building up the brand in this market
> and no doubt spent a good deal of money with the flip to
> begin with. Why would they have done this knowing that they
> were going to lose Stern in a year and planned on putting it
> on 99.7 anyway? Sure anything is possible but I think given
> the background of this particular station I don't think it
> makes a lot of sense.
>
> Now if 97.1 switched to a Jack type format, THAT would make
> things interesting in the market. NABCO has a history of
> not giving the people what they want.. 80's rock only
> instead of playing *all* 80's?!? Now a "Jack" playing crappy
> Soft AC. WBNS could step in and give the market a Jack in
> the true sense of the format and on a pretty powerful stick.
> Ted would be history.
>

I really don't see switching frequencies to be a big problem for NAB and they may have planned it that way all along. Test out the new TED format on 103.9 for about a year before stern leaves. See how it does and if it does well, move it over to 99.7 after stern leaves to reach a wider audience. I know numbers wise, its still doing the same as the eagle but it’s still pretty young and they have to be doing their own research on the station (let's face it, arbitron is a flippin joke). Take into account the blitz’s dipping numbers. I know that one bad book doesn't mean a station's demise, but it almost sounds like they want people to stop listening. Have you heard their weekend promo? it is simply the worst idea ever! From the webstie:

"Make Us Stop!" This Weekend on New Rock, 99.7 The Blitz! The New Foo Fighters Cd, "In Your Honor" Hit Record Stores This Week Along With The New Backstreet Boys Cd. .Beginning Friday at Three And Then All Weekend Long When You Hear Us Play The Backstreet Boys on The Blitz, Be The First Caller at 821-9970 to Make Us Stop! And You'll Win a Copy of the New Foo Fighters Cd! For The Love of God, Make Us Stop! This Weekend on New Rock, 99.7 the Blitz!

But hey, maybe they are testing out the CHR waters... lol
 
Re: 99.7/107.1 "play some damn metal!"

There is a nice size market in this town for a more modern metal/rock station. Bands like Killswitch Engage, Shadows Falls, Chimaira, and the endless amount of locals that draw good crowds are just over looked.

I've seen the crowds and the support it is there. Why a station doesn't grab that and run with it is silly.

Also "The Blitz Local Stuff" is not enough. The one local band they pushed just a little (Undivided) got massive play because once it hit people loved it and requested it.
 
Re: 99.7/103.9

> > As for swapping frequencies once they're already on 103.9,
> I
> > disagree with an earlier comment that a swap would be
> > inherently problematic. Note that: (1) Ted doesn't seem
> to
> > be gaining much ground at 103.9 (although -- and this is
> > VERY unscientific) I've finally started hearing it in
> > businesses, coming out of nearby car radios, etc. (2)
> > There have been many cases where stations in other markets
>
> > have swapped frequencies with great success.
> >
>
> I have no doubt that Ted would do better on 99.7 and would
> like to see the move. My only point was that a frequency
> flip in this case doesn't make sense financially because
> they have just started building up the brand in this market
> and no doubt spent a good deal of money with the flip to
> begin with. Why would they have done this knowing that they
> were going to lose Stern in a year and planned on putting it
> on 99.7 anyway? Sure anything is possible but I think given
> the background of this particular station I don't think it
> makes a lot of sense.
>
> Now if 97.1 switched to a Jack type format, THAT would make
> things interesting in the market. NABCO has a history of
> not giving the people what they want.. 80's rock only
> instead of playing *all* 80's?!? Now a "Jack" playing crappy
> Soft AC. WBNS could step in and give the market a Jack in
> the true sense of the format and on a pretty powerful stick.
> Ted would be history.
>

Been offline for a few days and just now catching up. Since I believe I was one of the first and most frequent complainers re Ted's odd forays into soft AC, it's only fair that I point out that they really seem to have improved on this count. The station still plays those Bette Midler ballads, etc., but if what I've heard lately is any indication, they rarely dwell on this stuff any more. There used to be times when you'd think your dial had spontaneously flipped from 103.9 to Sunny 95.

In fact, I've been very impressed by Ted-FM lately, and find it fun to listen to. The good stuff really makes up for having something like "I Will Always Love You" thrown in your face once in awhile. I've listened to some Jack stations recently, including the one in Indy, and they actually seem kind of boring compared to Ted. Ted really does play a greater variety of styles, and it's just an altogether more energetic, "feel good" kind of mix. While all of the styles (except the soft AC) and eras are important contributors to Ted's overall sound, I think it's good that their musical core seems to lean a bit more toward the Hot AC side -- decidedly upbeat Pop/Alternative and Pop/Rock hits from the late seventies through the nineties. Many of the variety hits stations instead have the classic hits component as their primary "center", creating a somewhat slower and more stale sound. Just like the music, what you hear between the songs -- while repetitive -- also sounds more "cheery" on Ted than on some of the other stations. I'd love to see Ted get a chance to reach a bigger audience on 99.7.<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
 
Re: 99.7/107.1 "play some damn metal!"

> There is a nice size market in this town for a more modern
> metal/rock station. Bands like Killswitch Engage, Shadows
> Falls, Chimaira, and the endless amount of locals that draw
> good crowds are just over looked.
>
> I've seen the crowds and the support it is there. Why a
> station doesn't grab that and run with it is silly.
>
> Also "The Blitz Local Stuff" is not enough. The one local
> band they pushed just a little (Undivided) got massive play
> because once it hit people loved it and requested it.
>

Both The Blitz and WAZU have had their lowest ratings this past 12+ trend than what they have had in well over a year. I don't think anyone is going to rush to the format. I am not saying there isn't a market for it, just that it seems to be served well enough between the two and as far as money-making ability it isn't screaming "big money" demos.
 
Ted really is a CHR...

Add in a few more currents, and Ted will sound like a top 40 station out of the early 80s... Lots of good gold cuts mixed with currents... a lot of "wow" songs...

99.7 Ted FM would be a 5 share+ radio station...

Comments?
 
Re: 99.7/107.1 "play some damn metal!"

Not a desirable market/audience to advertisers WHATSOEVER.


There is a nice size market in this town for a more modern
>
> > metal/rock station. Bands like Killswitch Engage, Shadows
> > Falls, Chimaira, and the endless amount of locals that
> draw
> > good crowds are just over looked.
> >
> > I've seen the crowds and the support it is there. Why a
> > station doesn't grab that and run with it is silly.
> >
> > Also "The Blitz Local Stuff" is not enough. The one local
> > band they pushed just a little (Undivided) got massive
> play
> > because once it hit people loved it and requested it.
> >
>
> Both The Blitz and WAZU have had their lowest ratings this
> past 12+ trend than what they have had in well over a year.
> I don't think anyone is going to rush to the format. I am
> not saying there isn't a market for it, just that it seems
> to be served well enough between the two and as far as
> money-making ability it isn't screaming "big money" demos.
>
 
Don't forget about CD101

> Both The Blitz and WAZU have had their lowest ratings this
> past 12+ trend than what they have had in well over a year.

I know it doesn't play the same kind of stuff, but how about the walloping that CD101 took that last Arbitrend?! A model of consistency for several quarters, many more than the chart shows, until a rather dramatic 33 1/3% drop three weeks ago that seemingly came out of nowhere. Anybody have an explanation for that?
Active or (CD101's version of) alternative, it don't matter -- they're both goin' down. The next set of numbers comes out next week and should prove very interesting.
 
Re: Ted really is a CHR...

> 99.7 Ted FM would be a 5 share+ radio station...
>
> Comments?


Yeah -- you're crazy!!! I'd maybe give you a 2.5, though. Maybe.
 
Re: Don't forget about CD101

> > Both The Blitz and WAZU have had their lowest ratings this
>
> > past 12+ trend than what they have had in well over a
> year.
>
> I know it doesn't play the same kind of stuff, but how
> about the walloping that CD101 took that last Arbitrend?! A
> model of consistency for several quarters, many more than
> the chart shows, until a rather dramatic 33 1/3% drop three
> weeks ago that seemingly came out of nowhere. Anybody have
> an explanation for that?
> Active or (CD101's version of) alternative, it don't
> matter -- they're both goin' down. The next set of numbers
> comes out next week and should prove very interesting.


I would love to see CD101's numbers continue to tank. While there are numerous stations in Columbus I'm no fan of, CD101 is the only one I would use the words "can't stand" for, and it's not because I don't like alternative. Nonetheless, maybe the poorer-signal stations are more susceptible to occasional big ratings swings. E.g., if Arbitron diary placement or diary returns for the book is skewed towards parts of town where CD101 is hardest to receive, they could lose a big chunk of their AQH when in reality listening stayed stable. But given my feelings toward that station, I'm hoping its drop is for real and they continue to wither.

As for the Blitz, with their big signal the kind of technical scenario I described couldn't be the driver. Their slide is looking real. Even if they bounced back up a little, they'd still be in pretty bad shape compared to their typical ratings. Then add in the Stern departure... (Actually there *is* an Arbitron issue which could conceivably be affecting them, namely declining response rates among young men, but that is an issue which has been around for awhile and isn't likely to go away, especially as more young households go cellphone-only and drop the landline Arbitron uses for recruiting.)<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
 
Re: 99.7/107.1 "play some damn metal!"

> Not a desirable market/audience to advertisers WHATSOEVER.

True, especially after Stern is gone. (He actually has a surprisingly broad demo appeal, well into the middle-aged range.)

And this subtopic also gives me an excuse to spell out one of many reasons I can't stand CD101. Namely, their snobby full-page ads in Columbus Monthly implying their listeners are world-traveling, too-cool-for-the-room folks that average about age 35-40. Yeah, right.

I don't know why they don't just rename it ROGER-FM (for founder & owner Roger Vaughan). Hell, CD101 has always done what the Jack-FM stations only PRETEND to do (for positioning purposes): "Play what WE want".<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
 
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