Re: 99.7/103.9
> > I don't see 103.9 TED FM making a big jump to 99.7.. I
> would
> > see NABCO going after another format in this market before
>
> > moving TED to 997... ofcourse anything is possible. I find
>
> > TED harder to listen to then most "Jack" type stations as
> > their format is soo off the wall, all that slow AC stuff
> > drives me nuts, I personally would like to see 99.7 go CHR
>
> > and take on WNCI... but no one in this market seems to
> want
> > to atttempt CHR.
> >
>
> I couldn't agree more. I give props to NABCO for bringing
> the format to the market and on the whole it's a average
> product that could be great if they just nixed the Slow AC
>
I think that *if* they worked the kinks out of it, kept the product consistent, AND promoted adequately, TED could do well for 99.7 -- certainly better than a Stern-less Blitz. Like all stations of this type, it might have to evolve over time.
As for swapping frequencies once they're already on 103.9, I disagree with an earlier comment that a swap would be inherently problematic. Note that: (1) Ted doesn't seem to be gaining much ground at 103.9 (although -- and this is VERY unscientific) I've finally started hearing it in businesses, coming out of nearby car radios, etc. (2) There have been many cases where stations in other markets have swapped frequencies with great success.
On a related note, BNS-FM really seeems to be making musical adjustments in a "Jack" direction. This has accelerated over the last few days. Oh, they're definitely still Hot AC, but playing lots more eighties music during the week, and a lot more gold in general. And they're using odd statements like "We Play What YOU want" (which sounds like an "anti-Jack" statement, since Jack claims to "Play What We Want"...but Ted-FM doesn't even use that positioning!). And, while Ted-FM says, "here's a bunch of songs", I heard the following on 97.1 recently "Here's a bunch of songs -- that's typical radio talk."
So -- and this is totally conjecture -- maybe 97.1's (1) adding elements of the Jack-type concept, at least musically, and/or (2) Reacting directly to Ted after seeing research indicated increasing potential for Ted (or a possible new Jack entrant in the market) or, perhaps most likely (3) just trying to make adjustments to help their sagging ratings (some gold-heavy Hot AC's like PD Ballentine's former WMMX Dayton do extremely well).
Interestingly, Ted seems to be moving in a more eighties-intensive direction itself , although that station can sometimes sound so different from hour to hour and day-to-day that it's way too soon to tell if this is a true adjustment. For that matter, who knows if BNS-FM's recent musical trends will continue in the same direction? I do know the Hot AC format is doing a lot of soul-searching and wound-licking lately with poor ratings trends for many stations, as well as the Jacks/Bobs/Teds infringing on their libraries. Not to mention that you've got Sunny 95 playing the likes of Alanis Morrisette and Prince these days (although this is still very much the exception to their still generally softish texture).<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>