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The Future Of Classical Music In Boston

J

Joseph_Gallant

Guest
With classical music expected to fade from (the analog signal of) what is now WCRB-102.5 once Greater Media takes over that station, it's time to speculate on where (or if) classical music will end up in the future.

Possibilities, and the chances of it happening:

* WKLB-99.5: Very unlikely. Although it's transmitter is well north of Boston, it would probably sell for around the same amount of money ($90-$100 million) as WCRB. While there's been much talk that Woody Tanger made a $60-$65 million bid for WCRB, I doubt he could get 99.5 for the same amount.

* WFNX-101.7: Not as long as Steve Mindich owns it. However, could the forementioned Woody Tanger offer to buy the station from Mindich?? It probably would go for no more than $30 million.

And once their new signal is "up and running" (if not already), 101.7 should be heard clearly inside the 495 belt. Granted, it's not the signal that 102.5 is, but I suspect most of WCRB's current listeners live within 495 (if not within Route 128).

I think there is a good chance that Woody Tanger is going to offer to buy WFNX to convert it to classical music. But whether Steve Mindich decides to grab a potential $25-$30 million offer (I believe he purchased the station in 1983 for around $1 1/2 million; so he'd be able to cash-out with a huge profit) dangling in front of him remains to be seen.

* WHRB-95.3: This station, owned by Harvard University, already broadcasts a nine-hour classical-music block weekdays (1-10 P.M.) with some additional classical-music programming on weekends (inclkuding the Saturday-afternoon Metropolitan Opera broadcasts). And it's signal is similar to what 101.7's is (or soon will be).

But 'HRB also carries nine hours of jazz weekdays (5 A.M.-1 P.M.) and seven hours of rock nightly (10 P.M.-5 A.M.). Both blocks broadcast jazz and rock respectively not heard anywhere else.

Even if WHRB decides to go 24/7 classical, one major question remains: Would it still be programmed by (mostly) Harvard students, or would Harvard bring-in a professional programming staff??

* WGBH-89.7: This station already runs a daytime classical-music block. But the length of that block has decreased in recent years; I believe it now only runs seven hours (9 A.M.-4 P.M.) on weekdays. 'GBH also airs NPR's "Morning Edition" and "All Things Considered", plus PRI's "Marketplace" (all three also on WBUR-90.9). Conceivably, 'GBH could pull the plug on these three programs, move "The World" (a news program jointly produced by WGBH and the BBC) to 6 P.M. weeknights, and expand classical music to twelve hours (6 A.M.-6 P.M.) weekdays, and some additional hours of classical on weekends.

But 'GBH's nighttime schedule (8 P.M.-5 A.M. weeknights, plus evenings and overnights on weekends) is devoted to jazz, and were 'GBH to go 24/7 classical, there would be a huge outcry from jazz fans.

Peter George had speculated that 'GBH would have made a run at the 102.5 signal. Could they end-up deciding to try to buy 99.5?? As a commercial frequency, they could sell commercial spots (instead of pledge drives) with profits being plowed back to 89.7. And 'GBH would have 24/7 classical on 99.5, freeing-up 89.7 to expand either jazz to the daytime hours, or NPR news/information to (at least) 5 A.M.-8 P.M.

* WPLM-99.1: I don't know if it's for sale. If Woody Tanger (or anyone else) wanted to buy it to flip to classical music, that buyer would also have to purchase a station north of Boston (read: WXRV-92.5 in Haverhill) to be able to cover the entire market. 'PLM has a good signal in Boston and points south.

* WXRV-92.5: Again, would have to be purchased along with a station south of Boston (read: WPLM) to cover the whole market.

* The AM Dial??: The stereotype of the classical music fan has been someone with a huge hi-fi stereo system who would never be caught dead listening to music (or even talk) on the AM dial.

Nevertheless, it could be that the AM dial may become the only place for classical music to remain on the air 24/7 in the Boston area.

With Alex Langer getting back (if he hasn't gotten it back already) WBIX-1060, and with it's recent signal upgrades (40,000 watts days plus a nighttime signal), 1060 could logically serve as the new home of classical music in Boston, despite being on the AM dial. A 24/7 Classical format can be inexpensive to run and also can easily be voice-tracked, so one or two people could do all the announcing there.

But would people used to hearing classical in dynamic, full-range FM stereo all these years want to hear it on AM radio??
 
> But would people used to hearing classical in dynamic,
> full-range FM stereo all these years want to hear it on AM
> radio??
>
---------------------------------------
It's been done before... The 1987 owner of WFLN-FM in Philly told me that for many years they used the little 1kw (AM-900) WFLM(AM) to simulcast. Why? Because he said there were many holes in the WFLN-FM's signal that were filled up with the 1kw (then) daytimer. The simulcast lasted quite awhile as many people listened to it. - But, as many of us speculate.... its a whole different world today.
 
> * WHRB-95.3: This station, owned by Harvard University,
> already broadcasts a nine-hour classical-music block
> weekdays (1-10 P.M.) with some additional classical-music
> programming on weekends (inclkuding the Saturday-afternoon
> Metropolitan Opera broadcasts). And it's signal is similar
> to what 101.7's is (or soon will be).
>
> But 'HRB also carries nine hours of jazz weekdays (5 A.M.-1
> P.M.) and seven hours of rock nightly (10 P.M.-5 A.M.). Both
> blocks broadcast jazz and rock respectively not heard
> anywhere else.
>
> Even if WHRB decides to go 24/7 classical, one major
> question remains: Would it still be programmed by (mostly)
> Harvard students, or would Harvard bring-in a professional
> programming staff??

Harvard has never paid airstaff (or even management) at WHRB yet, and it has always been nearly all students. I doubt they would change any of that, but I guess you never know.
 
>
> Harvard has never paid airstaff (or even management) at WHRB
> yet, and it has always been nearly all students. I doubt
> they would change any of that, but I guess you never know.
>
Not even David Elliott? He's been a nearly constant presence for years. The students may come and go, perhaps discussing Micheangelo, but apparently David is the point man to provide continuity. Is he otherwise a Harvard U employee with a talent for radio?
 
> With classical music expected to fade from (the analog
> signal of) what is now WCRB-102.5 once Greater Media takes
> over that station, it's time to speculate on where (or if)
> classical music will end up in the future.
>
> Possibilities, and the chances of it happening:
>
> * WKLB-99.5: Very unlikely. Although it's transmitter is
> well north of Boston, it would probably sell for around the
> same amount of money ($90-$100 million) as WCRB. While
> there's been much talk that Woody Tanger made a $60-$65
> million bid for WCRB, I doubt he could get 99.5 for the same
> amount.
>
> * WFNX-101.7: Not as long as Steve Mindich owns it. However,
> could the forementioned Woody Tanger offer to buy the
> station from Mindich?? It probably would go for no more than
> $30 million.
>
> And once their new signal is "up and running" (if not
> already), 101.7 should be heard clearly inside the 495 belt.
> Granted, it's not the signal that 102.5 is, but I suspect
> most of WCRB's current listeners live within 495 (if not
> within Route 128).
>
> I think there is a good chance that Woody Tanger is going to
> offer to buy WFNX to convert it to classical music. But
> whether Steve Mindich decides to grab a potential $25-$30
> million offer (I believe he purchased the station in 1983
> for around $1 1/2 million; so he'd be able to cash-out with
> a huge profit) dangling in front of him remains to be seen.

An arrangement might be made to carry WFNX on one of the multicast channels of 101.7 while devoting the primary analog and HD to WCRB. Note: Part of the reported WCRB sale terms was that one of the multicast channels has to carry classical music. Presume this could be cancelled if WCRB intelectual property goes elsewhere. Niche, younger tech-savvy audience of WFNX may be more apt to embrace and convert to multicast transmission than the older (but very rich) demo of WCRB.

>
> * WHRB-95.3: This station, owned by Harvard University,
> already broadcasts a nine-hour classical-music block
> weekdays (1-10 P.M.) with some additional classical-music
> programming on weekends (inclkuding the Saturday-afternoon
> Metropolitan Opera broadcasts). And it's signal is similar
> to what 101.7's is (or soon will be).
>
> But 'HRB also carries nine hours of jazz weekdays (5 A.M.-1
> P.M.) and seven hours of rock nightly (10 P.M.-5 A.M.). Both
> blocks broadcast jazz and rock respectively not heard
> anywhere else.

WHRB could go 24/7 classical, and since they are a commercial station (technically) they could pick up some of the old WCRB advertizers. WHRB actually plays a more daring and eclectic mix of Classical music, which I would hope they wouldn't water down too much. They have a long history of Classical music and are really the station that many afficianatos prefer. Disagree that the rock they program is not heard elsewhere. WMBR, WERS and WZBC play lots of the same stuff, and WGBH handles the jazz end.

>
> Even if WHRB decides to go 24/7 classical, one major
> question remains: Would it still be programmed by (mostly)
> Harvard students, or would Harvard bring-in a professional
> programming staff??

I hope a mix.

>
> * WGBH-89.7: This station already runs a daytime
> classical-music block. But the length of that block has
> decreased in recent years; I believe it now only runs seven
> hours (9 A.M.-4 P.M.) on weekdays. 'GBH also airs NPR's
> "Morning Edition" and "All Things Considered", plus PRI's
> "Marketplace" (all three also on WBUR-90.9). Conceivably,
> 'GBH could pull the plug on these three programs, move "The
> World" (a news program jointly produced by WGBH and the BBC)
> to 6 P.M. weeknights, and expand classical music to twelve
> hours (6 A.M.-6 P.M.) weekdays, and some additional hours of
> classical on weekends.
>
> But 'GBH's nighttime schedule (8 P.M.-5 A.M. weeknights,
> plus evenings and overnights on weekends) is devoted to
> jazz, and were 'GBH to go 24/7 classical, there would be a
> huge outcry from jazz fans.

The reverse of the WHRB scenario could happen, with WHRB expanding their jazz to fill the gap. However, it seems to me, a better bet to go Classical 24/7 with commercial WHRB because there would be current WCRB advertizers waiting in the wings.


>
> Peter George had speculated that 'GBH would have made a run
> at the 102.5 signal. Could they end-up deciding to try to
> buy 99.5?? As a commercial frequency, they could sell
> commercial spots (instead of pledge drives) with profits
> being plowed back to 89.7. And 'GBH would have 24/7
> classical on 99.5, freeing-up 89.7 to expand either jazz to
> the daytime hours, or NPR news/information to (at least) 5
> A.M.-8 P.M.

99.5 signal is spotty in a sizeable segment of the Boston metro, but it would be better than nothing.


>
> * WPLM-99.1: I don't know if it's for sale. If Woody Tanger
> (or anyone else) wanted to buy it to flip to classical
> music, that buyer would also have to purchase a station
> north of Boston (read: WXRV-92.5 in Haverhill) to be able to
> cover the entire market. 'PLM has a good signal in Boston
> and points south.
>
> * WXRV-92.5: Again, would have to be purchased along with a
> station south of Boston (read: WPLM) to cover the whole
> market.

A simulcast would be great, but something tells me that the money to buy both stations would be too much to do anything but a very commercial format(certainly not Classical).

>
> * The AM Dial??: The stereotype of the classical music fan
> has been someone with a huge hi-fi stereo system who would
> never be caught dead listening to music (or even talk) on
> the AM dial.
>
> Nevertheless, it could be that the AM dial may become the
> only place for classical music to remain on the air 24/7 in
> the Boston area.
>
> With Alex Langer getting back (if he hasn't gotten it back
> already) WBIX-1060, and with it's recent signal upgrades
> (40,000 watts days plus a nighttime signal), 1060 could
> logically serve as the new home of classical music in
> Boston, despite being on the AM dial. A 24/7 Classical
> format can be inexpensive to run and also can easily be
> voice-tracked, so one or two people could do all the
> announcing there.
>
> But would people used to hearing classical in dynamic,
> full-range FM stereo all these years want to hear it on AM
> radio??
>

Depends on the future of HD AM radio.
 
> With classical music expected to fade from (the analog
> signal of) what is now WCRB-102.5 once Greater Media takes
> over that station, it's time to speculate on where (or if)
> classical music will end up in the future.
>
> Possibilities, and the chances of it happening:
>
> * WKLB-99.5: Very unlikely. Although it's transmitter is
> well north of Boston, it would probably sell for around the
> same amount of money ($90-$100 million) as WCRB. While
> there's been much talk that Woody Tanger made a $60-$65
> million bid for WCRB, I doubt he could get 99.5 for the same
> amount.
>
"Well north if Boston"? Hmmm. Using fcc.gov's feature displaying stations within a certain radius of any given N and W coordinates, I put in the location of The Pru (41-20-50 N/71-04-59 W) which is sort of in the middle of Greater Boston and for WKLB's tower, the distance is 22.25 miles. Some have suggested that Lowell is 40 miles away, but WUML on the campus in Downtown Lowell is only 24.25 miles.
 
HERE's A THOUGHT for WCRB......

I still think that 'GBH would have enough money in their treasury to somehow buy another Boston signal like 99.5 (Lowell). Greater Media is required to divest one of its' Boston market signals once the 102.5 deal is made. 99.5 (which ain't nothing to sneeze at) is the weakest of all of their FM's in the market (signal wise). Greater Media, shrewd business people as they are, would probably jump at the opportunity to make some good PR (after the famous WFLN and WQRS fiascos) and could sell 99.5 at a somewhat reduced price to WGBH (for a nice little tax write-off, but yet STILL make enough of a profit to make it all worthwhile) and plop the Classical music format and the WCRB call-letters on 99.5, while moving WKLB to a stronger 102.5. That would insure Classical music would have a new home in the market and WGBH could have a nice little cash cow by making some much needed revenue on a COMMERCIAL station and thus save the WGBH listeners a MUCH NEEDED break from the ENDLESS BEGATHONS. It will be many years before HD2 will be totally embraced by the public. Most Classical listeners have made a substantial investment in their HI-FI systems. By moving WCRB to 99.5, it would be a win-win situation for all.

Just a thought!

> Peter George had speculated that 'GBH would have made a run
> at the 102.5 signal. Could they end-up deciding to try to
> buy 99.5?? As a commercial frequency, they could sell
> commercial spots (instead of pledge drives) with profits
> being plowed back to 89.7. And 'GBH would have 24/7
> classical on 99.5, freeing-up 89.7 to expand either jazz to
> the daytime hours, or NPR news/information to (at least) 5
> A.M.-8 P.M.
>
><P ID="signature">______________
Peter Q. George (K1XRB)
Whitman, Massachusetts</P>
 
> But would people used to hearing classical in dynamic,
> full-range FM stereo all these years want to hear it on AM
> radio??

It was being done in Miami on 1360 WKAT, following the death of 93.1 WTMI until Salem purchased the station to do conservative talk earlier this year. It was also being done in Denver for a while, and on Sal Levine's KMZT (AM) in San Francisco.

I wouldn't rule out an AM classical station, especially with the advent of HD radio.
 
9 hours of superb music is better than 24 hours of garbage!

>
> WHRB could go 24/7 classical, and since they are a
> commercial station (technically) they could pick up some of
> the old WCRB advertizers. WHRB actually plays a more daring
> and eclectic mix of Classical music, which I would hope they
> wouldn't water down too much.

They would have to mutilate their current programing to attract CRB listeners.
CRB listeners could listen now if they wanted to,They don't because they can't handle it.
I don't want WHRB to play a bunch of 3 minute movements and guitar music.


> They have a long history of
> Classical music and are really the station that many
> afficianatos prefer. Disagree that the rock they program is
> not heard elsewhere. WMBR, WERS and WZBC play lots of the
> same stuff, and WGBH handles the jazz.

Don't listen much to overnights and hate Jazz,but these formats must also stay for a very important reason.....THE ORGY SEASON!
I do listen to Record Hospital offerings then and like some stuff they do.
WHRB stands out for this and I think it is a blessing I am able to hear such programing.Does this happen anywhere else in USA?
WHRB is a unique station and should not be changed.
 
If Marlin Broadcasting can't buy 99.5 for Classical Music, they can buy an AMer. They own WTMI 1290 in Hartford, CT. Beethoven Radio - Classical Music Without The Attitude. WTMI.COM 490 watts day/6 watts night. (Soon to be 11 or 26?). They also carry local West Hartford High School Sports. Also Beethoven.Com.
 
WHRB, leave it alone (was Re: 9 hours of superb music is better than 24 hours of garbage!)

I would leave WHRB alone. This is truly a unique station. I've been a subscriber to their monthly WHRB Program Guide since 1972 (ever since I was 12) and really enjoy their twice yearly "Orgy" sessions. One of my favorites back in 1975 was the Motown Orgy. I've been a listener to 'HRB since '71. I'll admit, some of the other music on 'HRB, I could live without. But that doesn't mean someone else wouldn't enjoy it. Fortunately, 'HRB still holds true to its' Harvard roots and hopefully it will stay that way for many more years. If someone would want 24/7 Classical music, someone else like 99.5 should take over WCRB's format and call-letters (when 102.5 switches to something else, as all indications seem to point to) as I stated earlier in this thread.



> Don't listen much to overnights and hate Jazz,but these
> formats must also stay for a very important reason.....THE
> ORGY SEASON!
> I do listen to Record Hospital offerings then and like some
> stuff they do.
> WHRB stands out for this and I think it is a blessing I am
> able to hear such programing.Does this happen anywhere else
> in USA?
> WHRB is a unique station and should not be changed.
> <P ID="signature">______________
Peter Q. George (K1XRB)
Whitman, Massachusetts</P>
 
> > Harvard has never paid airstaff (or even management) at WHRB
> > yet, and it has always been nearly all students. I doubt
> > they would change any of that, but I guess you never know.
>
>
> Not even David Elliott? He's been a nearly constant
> presence for years. The students may come and go, perhaps
> discussing Micheangelo, but apparently David is the point
> man to provide continuity. Is he otherwise a Harvard U
> employee with a talent for radio?

David Elliott is a Harvard alumnus who is the President of the WHRB Board of Trustees, a group of Harvard/WHRB alumnai which holds the radio station license and acts as an interface (mainly for legal/logistical issues) between the station and the university.

This is still (as far as I know) a completely volunteer position on an all-volunteer board at an all-volunteer station. I'm not familiar with what Mr. Elliott otherwise does as a paid career, and whether he's otherwise employed by Harvard or not, but I don't think WHRB is his "job".

Just because someone has been on-air for many decades at an all-volunteer station, or even is on the station trustee board (even President of it), does not mean that they're being paid by the university.

WMBR at MIT, though non-commercial, is similar in that it is all-volunteer, has an all-volunteer trustee board including alums from as far back as classes of the 1960's, and has announcers (both from the outside community and from MIT) who have been on the air for over 25 years, but absolutely no one is paid regardless of their position, capacity, or longevity.
 
> > But would people used to hearing classical in dynamic,
> > full-range FM stereo all these years want to hear it on AM
> > radio??
> >
> ---------------------------------------

> It's been done before... The 1987 owner of WFLN-FM in
> Philly told me that for many years they used the little 1kw
> (AM-900) WFLM(AM) to simulcast. Why? Because he said there
> were many holes in the WFLN-FM's signal that were filled up
> with the 1kw (then) daytimer. The simulcast lasted quite
> awhile as many people listened to it. - But, as many of us
> speculate.... its a whole different world today.

There were also (a limited number of) analog wideband AM Stereo receivers on the market then. There aren't anymore.

If you've never heard it, you wouldn't believe how good the occasional classical pieces currently aired on WJIB sound here in Somerville on my mid-80's wideband AM Stereo home or car receivers. Unfortunately, I think I'm one of only a small handful of people (at best) around Boston who have a receiver on which they can hear it that way.
 
> WHRB could go 24/7 classical, and since they are a
> commercial station (technically) they could pick up some of
> the old WCRB advertizers. WHRB actually plays a more daring
> and eclectic mix of Classical music, which I would hope they
> wouldn't water down too much. They have a long history of
> Classical music and are really the station that many
> afficianatos prefer. Disagree that the rock they program is
> not heard elsewhere. WMBR, WERS and WZBC play lots of the
> same stuff, and WGBH handles the jazz end.
>
> >
> > Even if WHRB decides to go 24/7 classical, one major
> > question remains: Would it still be programmed by (mostly)
> > Harvard students, or would Harvard bring-in a professional
> > programming staff??
>
> I hope a mix.

That depends on whether they want to start paying, and whether they still want their station to primarily be a programming outlet for their students, as it always has been so far.

> The reverse of the WHRB scenario could happen, with WHRB
> expanding their jazz to fill the gap. However, it seems to
> me, a better bet to go Classical 24/7 with commercial WHRB
> because there would be current WCRB advertizers waiting in
> the wings.

WHRB always could have done more to attract more advertisers, but that has never been their main goal. They've always had the bare minimum to get by, and chosen to concentrate on the programming, mainly student-produced. It would depend on whether the (still hypothetical) potential to become Boston's commercial classical station would cause them to change their long-standing operating philosophy.
 
Re: 9 hours of superb music is better than 24 hours of garbage!

> Don't listen much to overnights and hate Jazz,but these
> formats must also stay for a very important reason.....THE
> ORGY SEASON!
> I do listen to Record Hospital offerings then and like some
> stuff they do.
> WHRB stands out for this and I think it is a blessing I am
> able to hear such programing.Does this happen anywhere else
> in USA?

Re: the Orgies, not anywhere else that I know of.

Speaking of which, I don't know how WHRB gets away with doing the Orgies now since the enactment of the Digital Millennium Copyright Act, which restricts any broadcast stations which also stream their audio on the web from playing more than four tracks from any given artist within any three hour period.

(And, that goes down to only three tracks if played consecutively, without being broken up by something by a different artist).

Are they shutting off the web stream for the Orgies now? If not, I would think they would be subject to fines!
 
> "Well north if Boston"? Hmmm. Using fcc.gov's feature
> displaying stations within a certain radius of any given N
> and W coordinates, I put in the location of The Pru
> (41-20-50 N/71-04-59 W) which is sort of in the middle of
> Greater Boston and for WKLB's tower, the distance is 22.25
> miles. Some have suggested that Lowell is 40 miles away,
> but WUML on the campus in Downtown Lowell is only 24.25
> miles.

40 miles north of Boston is approximately the New Hampshire line.

Lowell is more like 25 to 30 miles.
 
> If Marlin Broadcasting can't buy 99.5 for Classical Music,
> they can buy an AMer. They own WTMI 1290 in Hartford, CT.
> Beethoven Radio - Classical Music Without The Attitude.
> WTMI.COM 490 watts day/6 watts night. (Soon to be 11 or
> 26?). They also carry local West Hartford High School
> Sports. Also Beethoven.Com.

Considering Tanger's very generous offer for WCRB, perhaps he would offer $1 million or so for WBIX?
 
> Considering Tanger's very generous offer for WCRB, perhaps
> he would offer $1 million or so for WBIX?


And, again, with AM HD just around the corner (which sounds every bit as good as FM and is stereo capable) a station like WBIX (or even WWZN or WMKI) would be just fine.
 
> > Considering Tanger's very generous offer for WCRB, perhaps
> > he would offer $1 million or so for WBIX?
>
>
> And, again, with AM HD just around the corner (which sounds
> every bit as good as FM and is stereo capable) a station
> like WBIX (or even WWZN or WMKI) would be just fine.

For those who can afford the receivers.
 
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