RadioStarOne said:
I think they are Locked into an LMA with Emimis. So if they walked away, I imagine there would be some major penalty.
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THE FUTURE OF EXITOS?
- Thread starter radiojomo
- Start date
I think they are Locked into an LMA with Emimis. So if they walked away, I imagine there would be some major penalty.
RadioStarOne said:
The issue would be whether the Grupo Radio Centro deal is transferrable. And it would also depend on whether they are ready to throw in the towel. Grupo Radio Centro goes back to 1952 as being the most successful radio cluster in Mexico City, the Hemisphere's largest city. They, as Oraganización Radio Centro, had the market's first duopoly. When I interned there in 1963, they had 5 AMs with FM simulcasts. I doubt they will give up quickly or easily.
Well really, if they walk away from the deal how would Emmis be able to sue them if they are based in Mexico?
Good luck with that Emmis.
Good luck with that Emmis.
Buckethead said:
You don't suppose that GRC may have had to post some kind of bond or security? And, since GRC is traded on the NYSE, they have a US presence.
There are lawsuits in Mexico, too. But likely any contract established jurisdiction and, in many cases, even establishes mediation.
M
musicfan101
Guest
Is anyone thinking what I'm thinking? Here we go..."Indie 93.9"! Yes, I can see it now. Besides, a Spanish company already owns Indie, I'm pretty sure Entra-Lack-Of-Vision can work something out with GRC.
musicfan101 said:
You really think that a company as large as GRC is going to give up in a couple of months?
Maybe you do, if you think someone would put the Indie format on a major signal. If they had a 0.2 on 103.1, they might get to a 0.9 on a big signal.
M
musicfan101
Guest
I'm not on the "inside" of the radio industry but, I thought radio was about advertising dollars, and not points and cume? If it is, I'm pretty sure advertisers would want to work with a famous product such as Indie.DavidEduardo said:
I think Indie would get more than a 0.9 on a bigger signal. I mean if I were in charge of GRC, I would give it a shot.
musicfan101 said:
LA, and all the major radio markets are what are called "Transactional Business Markets" because major stations will have about 75% to 85% of their revinues coming from ad agencies, local, regional and national. Ad agencies buy by the numbers, based generally on CPP (cost per point) and such. This is where the "transactional" nature of the market is established. While all business is based also on aspects of trust and relationships, the fundamental metrics of evaluation come from ratings.
So ratings points convert to ad dollars... some formats better than others, some management styles better than others.
Indie is hardly famous in the ad community. Stations like KROq and KIIS and KRTH and KLVE are famous. Indie never had enough listeners to make the station very appealing to ad agency accounts.
In the PPM, it was around a 0.3 share and a 0.0 rating. With a huge signal, it might do a 0.9 share, although that is a leap of faith and based on some perhaps unrealistic assumptions.
I doubt the management of GRC ever even heard of Indie, and they would likely not see any interest in the format.
If KYSR wasn't around and Indie moved to a bigger signal with some format adjustments (rotating hits more often, no specialty shows) it would do better than a 0.9.
briancraig said:
Meaning no disrespect to you, Brian, but if cats had wings we'd have no pigeons.
All manner of things are possible were we to change a few details. Still, Indie was eclectic enought that I think its potential was limited by its own sense of hipness, and it might, in theory, do well were there less alternative competition, but the restrictions of being cool are such that it would not reach many people.
Indie on 93.9? I loved Indie but do you actually think GRC would give up in a few months since the launch of the station? Remember, not every station takes off right away. Am I saying that Exitos is going to take off? No. I honestly don't see the need for anymore Spanish FM stations. Am I being racist? No. There's just no need for anymore! A notable portion of the Hispanic population is moving away either back to Mexico or to smaller suburbs in order to afford rent and just get by. But what KXOS is trying to do launching Exitos has good intentions, but just don't have good insights. They're targeting KLVE's listener base but how are you going to attract that listener base by just putting up a billboard that says "EXITOS 939". You can barely even see that the billboard says 93.9! It doesn't even say what kind of music they play on the station. Exitos? That means Hits in Spanish. Maybe listeners think its a Spanish Top 40 station similar to KSSE? By going for KLVE's listener base, they also didn't know that most of the listeners of the station have been with the station for years. They're loyal listeners and have no intentions on changing the dial. You're going to really have to bring something to the table in order to bring those listeners on board. But what does KXOS bring to those listeners? DJs that aren't even based in LA? Playlists that aren't formed in LA? That's not what the listeners want. Compare listening to KXOS's JC Cuevas to KLVE's Carlos Alvarez. Which would the average LA Hispanic listener enjoy more? Obviously Carlos. It seems that KXOS's playlist is all over the place. Like a poorly done Jack format, similar to Jack in San Diego. KLVE's playlist a lot more focused to what listeners actually like. So in order to Exitos to work, they'll have to really research what their listeners want. Not what the suits in Mexico think they like. Otherwise, it's time to flip! Class B Spanish oldies anyone?
radiojomo said:
If they were to do an English format - the old Movin' had twice the shares of Exitos.
And, Brian, if El Gato was on a better signal and La Nueva, La Raza, and Que Buena didn't exist, I bet it would have better ratings.
At the time I heard 93.9 was going to flip from country, I thought the format was going to lean more on a CHR path with the Rhythmic AC. They already had Rick Dees, they already had a CHR vibe to the station, the On-Air talent had a CHR vibe, but Emmis didn't think things through and instead let an opportunity by to CBS that they could have taken by switching it to CHR minus the Movin' branding.
radiojomo said:
GRC has said the station is targeted 18-49, and KLVE is targeted 25-44. The music overlap is actually quite small.
"Exitos" is generic, coming from the word "success." There are tropical stations called "Exitos." "Pop" is the closest term to meaning a high rotation current based modern music station.
Even per Arbitron, Hispanic listeners are the least loyal. In LA, the average Spanish speaking listener uses 6 stations, and the loyalties shift several times a year as to the one used the most.
I wish that were true. A station is only as good as the music it played yesterday.
The KXOS jocks are all in LA, and are former KSSE part timers and one former KSCA regional jock.
The playlist is done in LA. It just does not seem to be well crafted.
I would hope, but Cuevas is reasonably well known from being on KSSE.
Extensive research was done here. Who knows what went wrong.
And LA has two Spanish oldies / adult hits stations already... one of them invented the US version of format in fact.
I agree that Indie was way too hip and my scenario had a lot of what ifs.
But my point was really that at the time Indie signed on in late 2003, I do believe that an alternative to KROQ could have had decent ratings on a better signal.
I really believe that a station that played some of the older KROQ music mixed with currents that weren't so heavy on the nu metal/hard rock side could have found a successful niche.
In some ways, KYSR is fulfilling that need.
But my point was really that at the time Indie signed on in late 2003, I do believe that an alternative to KROQ could have had decent ratings on a better signal.
I really believe that a station that played some of the older KROQ music mixed with currents that weren't so heavy on the nu metal/hard rock side could have found a successful niche.
In some ways, KYSR is fulfilling that need.
What I think is keeping KXOS to reach its maximum potential is by NOT advertising on TV in fear of helping their competitors. Univision and Telemundo are good ways to catch attention with the Spanish speaking community, afterall, these networks are bringing in big numbers when it comes to primetime audiences.
radiojomo said:
What is happening in reality is very different from what the operators of 939 think they are doing. In the KXOS ads in Hispanic Marketing Weekly and the on-line sales kit, it is stated that the target is 18-49. It may well be, but they are not getting enough of any demo to tell what they are really reaching.
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