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The future of talk radio

M

mock3

here is an article that one of my friends made me aware of:
http://www.boston.com/bostonglobe/e...009/05/04/the_future_of_talk_radio/?page=full

I don't agree with everything he says, but it is interesting to note that here is a guy with 40 years of radio experience (on-air, programming, management, ownership) who says that talk radio has no more than 5 good years left.

I would agree that internet radio is the future, but I also think that local talk radio could hang on for a bit longer than 5 years. Music radio? Not so much. Most of the Clear Channel stations have become satellite repeaters during this last week.
 
It's a good time to be old. At least I've got the fry wagon and people never seem to tire of the all American french fry.
 
Talk radio I can't say much about, either local or syndicated, but for music radio... I don't listen to internet stations much, I still tune the dial. Without broadcast stations, I guess I would just give up listening to new music altogether and fall back on the mp3 player. I can't be the only one left in the coutry that still listens live.
 
Five or six years left? Maybe if Armageddon is coming in 2014, but not in the real world.

Click onto Edison Research or Arbitron.com and take 10 minutes to read through the 2009 "Infinite Dial" study. Radio is much stronger than most of us think, and new/web media isn't quite as strong as most of us think--though it is growing fast. Just as an example, AM/FM weekly usage is around 92 percent while online radio usage is around 17 percent. AM/FM is down 1 percent from last year, and online radio is up 30 percent from last year--but it's still only at 17 percent.

Society doesn't move quite as quickly as we wish it would. Some things take a long time to get to the masses.
 
The WRTA Local Talk Block is about as good as it gets. In addition to Berger let's not forget Your Talk Show with Gary Dull, followed by Dr. John. For some reason Dr. John never takes any medical questions. Is he a real Doctor?
 
Radio will always have the advantage that it is ubiquitous and free, and one can purchase a receiver for as little as five bucks. Wireless broadband is growing by leaps and bounds, but there are costs associated with it and the devices needed are much costlier.

As far as talk radio is concerned, I can't foresee a day in this country where we do not enjoy a good rowdy debate over controversial issues. Especially when there are so many alternate delivery methods for music now, I can't see this one fading away in five years.
 
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